{"id":833383,"date":"2025-04-03T06:58:09","date_gmt":"2025-04-03T10:58:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/"},"modified":"2025-04-03T06:58:09","modified_gmt":"2025-04-03T10:58:09","slug":"dollar-general-expands-beauty-access-with-new-products-major-sales-event","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/","title":{"rendered":"Dollar General Expands Beauty Access with New Products &amp; Major Sales Event"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Dollar General Expands Beauty Access with New Products &amp; Major Sales Event<\/b><\/p>\n<p class=\"bwalignc\"><i>Retailer helps customers save big on beauty and personal care during its 7 Days of Savings Beauty event and adds new national and exclusive brand selections<\/i><\/p>\n<p>GOODLETTSVILLE, Tenn.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDollar General (NYSE: DG) is further enhancing its commitment to beauty accessibility with a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fch%2Flanding-page%2Fsales-events&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=7+Days+of+Savings+Beauty+event&amp;index=1&amp;md5=fffde2fb3a1b4d62329fbd95ed1cdc99\"><i>7 Days of Savings Beauty event<\/i><\/a>, alongside launching new exclusive products and popular national brands at affordable price-points.\n<\/p>\n<p><b><i>7 Days of Savings Beauty Event<\/i><\/b><\/p>\n<p><i>DG\u2019s 7 Days of Savings Beauty event<\/i> kicks off April 6 and runs through April 12 with deep daily discounts on beauty and personal care products. Featured offers include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Sunday, April 6<\/b> \u2013 L\u2019Oreal<sup>\u00ae<\/sup> Event \u2013 Save $5 when you Spend $15 across Cosmetics, Hair and Skin (includes Maybelline<sup>\u00ae<\/sup>, Thayer\u2019s<sup>\u00ae<\/sup>, Soft Sheen Carson, Garnier<sup>\u00ae<\/sup><i>&#8211; excluding Care Color Retouch<\/i>)\n<\/li>\n<li><b>Monday, April 7<\/b> \u2013 MONDAY haircare \u2013 Save $2\n<\/li>\n<li><b>Tuesday, April 8<\/b> \u2013 Dial<sup>\u00ae<\/sup> 32oz Bodywash \u2013 Save $3\n<\/li>\n<li><b>Wednesday, April 9<\/b> \u2013 Edgewell<sup>\u2122<\/sup> or Skintimate<sup>\u00ae<\/sup> Shave Gel \u2013 Save $2.25\n<\/li>\n<li><b>Thursday, April 10<\/b> \u2013 Irish Spring<sup>\u00ae<\/sup> or Softsoap<sup>\u00ae<\/sup> 20oz \u2013 Save $5 when you buy 2\n<\/li>\n<li><b>Friday, April 11<\/b> \u2013 Old Spice<sup>\u00ae<\/sup> or Secret<sup>\u00ae<\/sup> Whole Body Deodorant \u2013 Buy One, Get One Free\n<\/li>\n<li><b>Saturday, April 12<\/b> \u2013 Dial<sup>\u00ae<\/sup> Hand Soap (11 oz.) or Bar Soap (3 bar, 4 oz.) \u2013 Buy One, Get One Free\n<\/li>\n<\/ul>\n<p>\n\u201cAt Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn\u2019t be a barrier,\u201d said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. \u201cWe are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self and family care.\u201d\n<\/p>\n<p>\nIn addition to the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fch%2Flanding-page%2Fsales-events&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=featured+deals&amp;index=2&amp;md5=5c1772d16ea9e86f2847d49af1d18380\">featured deals<\/a> and Dollar General\u2019s everyday low prices, the DG app and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fdeals&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=website&amp;index=3&amp;md5=13ce49efa70ab7d22da627bd089fa7b5\">website<\/a> enable customers to discover the latest discounts, promotions and instant savings and to clip digital coupons and cash back offers.\n<\/p>\n<p><b>DG\u2019s Commitment to Curated Beauty &amp; Personal Care<\/b><\/p>\n<p>\nAs a small box retailer with a strategy of listening and responding to customer feedback, Dollar General is intentional in its product selections.\n<\/p>\n<p><b>Bringing Brands Customers Trust:<\/b> To enhance its range of on-trend, affordable products, DG recently introduced several national brand beauty and personal care lines, including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fc%2Fbeauty%2Felf-cosmetics&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=e.l.f.+cosmetics&amp;index=4&amp;md5=2a72e6b57a9eef7857f1ebcd0f37c52f\"><b>e.l.f. cosmetics<\/b><\/a> debuted at Dollar General last fall and its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2Fholy-grail-collections&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=holy+grail&amp;index=5&amp;md5=a42419a303d8f67de0e12a3ead0ca192\"><i>holy grail<\/i><\/a><i \/>collection will be available this spring in more than 10,000 DG stores. With approximately 80% of DG stores located in communities of 20,000 or fewer people, Dollar General\u2019s strategy to serve the underserved aligns with e.l.f.&#8217;s mission to make the best of beauty accessible to every eye, lip, and face.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fproduct-search%3Fq%3Dmonday%26productSearchedMode%3Dmanual&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=MONDAY&amp;index=6&amp;md5=c9c73873610b1ad8667ef747d6c6c8f9\"><b>MONDAY<\/b><\/a> is now available in approximately 17,000 stores, with more than 10 items priced $5 to $7, including collagen, hyaluronic acid, wheat protein or keratin-infused haircare.\n<\/li>\n<\/ul>\n<p><b>Executing on Exclusives:<\/b> DG has also expanded partnerships with trusted brands, adding new products exclusive to DG:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fc%2Fdg-brands%2Froot-to-end&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=Root+to+End&amp;index=7&amp;md5=2d0bb1f96fe8b478d76004bad66c776d\"><b>Root to End<\/b><\/a><b><sup>\u00ae<\/sup><\/b>, which debuted at DG in 2021, has added six new hair care products including Volumizing Shampoo &amp; Conditioner, Scalp Soothing Shampoo &amp; Conditioner, Purifying Dry Shampoo and Volumizing Dry Shampoo. The collection of 16 products contains a proprietary 11 Amino Acid Blend to help condition hair from root to end. They are cruelty-free, vegan and free from SLS\/SLES, parabens, phthalates and mineral oil.\n<\/li>\n<li><b>Degree<sup>\u00ae<\/sup><\/b>&#8216;s new body wash, developed exclusively for DG by Unilever, will be available this year in four scents and is accessibly priced at $5. The line joins Degree\u2019s new whole-body deodorant, now available at DG.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fproduct-search%3Fq%3Dyumzee%26productSearchedMode%3Dmanual&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=Yumzee&amp;index=8&amp;md5=3f2079a7df0200cbeb81af236b45bafc\"><b>Yumzee<\/b><\/a><b><sup>\u2122<\/sup><\/b>, an affordable fruit-forward line of<b \/>lip oils, is available chain-wide at DG.\n<\/li>\n<\/ul>\n<p>\nTo find a nearby Dollar General store location offering the new beauty and personal care products, customers can <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fapp&amp;esheet=54232827&amp;newsitemid=20250403179208&amp;lan=en-US&amp;anchor=download+the+DG+app&amp;index=9&amp;md5=1a3e19fffdc1262622932495852606b8\">download the DG app<\/a>.\n<\/p>\n<p><b><span class=\"bwuline\">About Dollar General Corporation<\/span><\/b><\/p>\n<p>\nDollar General Corporation (NYSE: DG) is proud to serve as America\u2019s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 31, 2025, the Company\u2019s 20,594 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi S\u00faper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal d\u00e9cor from our high-quality private brands alongside many of the world\u2019s most trusted brands such as Coca Cola, PepsiCo\/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestl\u00e9, Procter &amp; Gamble and Unilever.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403179208r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250403179208\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250403179208\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:dgpr@dollargeneral.com\">dgpr@dollargeneral.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Tennessee<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Discount\/Variety Women Other Retail Supermarket Specialty Convenience Store Cosmetics Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250403179208\/en\/1096717\/3\/2020_DGLogo_Yellow.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Dollar General Expands Beauty Access with New Products &amp; Major Sales Event Retailer helps customers save big on beauty and personal care during its 7 Days of Savings Beauty event and adds new national and exclusive brand selections GOODLETTSVILLE, Tenn.&#8211;(BUSINESS WIRE)&#8211; Dollar General (NYSE: DG) is further enhancing its commitment to beauty accessibility with a 7 Days of Savings Beauty event, alongside launching new exclusive products and popular national brands at affordable price-points. 7 Days of Savings Beauty Event DG\u2019s 7 Days of Savings Beauty event kicks off April 6 and runs through April 12 with deep daily discounts on beauty and personal care products. Featured offers include: Sunday, April 6 \u2013 L\u2019Oreal\u00ae Event \u2013 Save $5 when you Spend &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Dollar General Expands Beauty Access with New Products &amp; Major Sales Event&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-833383","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dollar General Expands Beauty Access with New Products &amp; Major Sales Event - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dollar General Expands Beauty Access with New Products &amp; Major Sales Event - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Dollar General Expands Beauty Access with New Products &amp; Major Sales Event Retailer helps customers save big on beauty and personal care during its 7 Days of Savings Beauty event and adds new national and exclusive brand selections GOODLETTSVILLE, Tenn.&#8211;(BUSINESS WIRE)&#8211; Dollar General (NYSE: DG) is further enhancing its commitment to beauty accessibility with a 7 Days of Savings Beauty event, alongside launching new exclusive products and popular national brands at affordable price-points. 7 Days of Savings Beauty Event DG\u2019s 7 Days of Savings Beauty event kicks off April 6 and runs through April 12 with deep daily discounts on beauty and personal care products. Featured offers include: Sunday, April 6 \u2013 L\u2019Oreal\u00ae Event \u2013 Save $5 when you Spend &hellip; Continue reading &quot;Dollar General Expands Beauty Access with New Products &amp; Major Sales Event&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T10:58:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403179208r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Dollar General Expands Beauty Access with New Products &amp; 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Featured offers include: Sunday, April 6 \u2013 L\u2019Oreal\u00ae Event \u2013 Save $5 when you Spend &hellip; Continue reading \"Dollar General Expands Beauty Access with New Products &amp; Major Sales Event\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-03T10:58:09+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403179208r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-expands-beauty-access-with-new-products-major-sales-event\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Dollar General Expands Beauty Access with New Products &amp; 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