{"id":833027,"date":"2025-04-02T09:17:18","date_gmt":"2025-04-02T13:17:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-web-services-ateme-enensys-one-media-technologies-and-sinclair-to-demonstrate-an-atsc-3-0-station-in-the-cloud-at-nab-2025\/"},"modified":"2025-04-02T09:17:18","modified_gmt":"2025-04-02T13:17:18","slug":"amazon-web-services-ateme-enensys-one-media-technologies-and-sinclair-to-demonstrate-an-atsc-3-0-station-in-the-cloud-at-nab-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-web-services-ateme-enensys-one-media-technologies-and-sinclair-to-demonstrate-an-atsc-3-0-station-in-the-cloud-at-nab-2025\/","title":{"rendered":"Amazon Web Services, Ateme, Enensys, ONE Media Technologies, and Sinclair to Demonstrate an ATSC 3.0 Station in the Cloud at NAB 2025"},"content":{"rendered":"

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Amazon Web Services, Ateme, Enensys, ONE Media Technologies, and Sinclair to Demonstrate an ATSC 3.0 Station in the Cloud at NAB 2025<\/b><\/p>\n

LAS VEGAS–(BUSINESS WIRE<\/a>)–
\nAchieving the critical industry goal of transitioning to ATSC 3.0 and sunsetting ATSC 1.0 will require creative and innovative solutions. The cloud era of broadcast television will make the transition of the top 55 markets by February 2028 or earlier, as well as the transition of the entire industry by February 2030 or earlier, an easily achievable goal. At NAB 2025, leading ATSC 3.0 (also known as NextGen TV) technology providers will showcase a cloud-native NextGen TV demonstration on a special broadcast channel in Las Vegas that Sinclair set up specifically to showcase what a full-spectrum NextGen TV broadcast can achieve.\n<\/p>\n

\nOrdinarily, stations transitioning to ATSC 3.0 must replicate much of their current equipment and operations \u2013 including encoders, packagers, schedulers, and more \u2013 which must then be configured. With cloud-based broadcasting, stations can acquire preconfigured broadcast air chains that will save capital investment and time \u2013 helping to speed a successful transition to ATSC 3.0 and unlock the future of television for viewers and broadcasters.\n<\/p>\n

\nSinclair is already running automation and playout from the cloud. Completing the broadcast chain, this demonstration will showcase a cloud-based broadcast system which includes an Ateme Titan Live encoder feeding the ENENSYS MediaCast ATSC 3.0 packager, which in turn feeds ENENSYS SmartGate ATSC 3.0 broadcast schedulers\/gateways. All components are implemented in software and their instances are deployed natively within the same AWS Virtual Private Cloud (VPC) leveraging multicast capabilities and utilized natively.\n<\/p>\n

\nThis demonstration highlights the significant efficiencies gained by deploying encoders in the cloud, enabling broadcasters to dynamically scale resources based on demand while reducing on-premises hardware requirements. The configuration uses a single ROUTE signaling server to feed multiple broadcast gateways, creating a streamlined workflow that optimizes infrastructure costs while maintaining broadcast-grade quality and reliability.\n<\/p>\n

\nThe cloud-based system will broadcast an over-the-air lineup of channels, including 4K Advanced HDR content, Sinclair\u2019s KSNV Las Vegas station programming, popular Sinclair national diginets (Comet, CHARGE! TBD\/ROAR and The Nest), and AWS’ live content originating from the show floor at the Las Vegas Convention Center (LVCC). These signals will be broadcast over the air, with reception demonstrations available at the LVCC, allowing NAB Show attendees to experience firsthand the quality and capabilities of cloud-generated NextGen TV broadcasts. These demonstrations will be located in the LVCC West Hall: ATSC (Sinclair) Booth W3056, AWS Booth W1701, and Enensys Booth W3255.\n<\/p>\n

\nAll transmissions will feature Broadcaster Application functionality and Advanced Emergency Alerting functionality. This cloud implementation demonstrates how broadcasters can maintain traditional broadcast reliability while benefiting from the flexibility and scalability of cloud infrastructure.\n<\/p>\n

\nThe overall solution is monitored with the appropriate and dedicated AWS tools and the ENENSYS StreamProbe solution \u2013 running within the same AWS environment \u2013 for QoS and QoE monitoring, providing centralized global control of these ATSC 3.0 over-the-air signals.\n<\/p>\n

\n\u201cThis collaboration showcases the transformative potential of cloud technology for the ATSC 3.0 broadcast industry,\u201d said Remi Beaudouin, CSO at Ateme. \u201cBy leveraging our advanced encoding and packaging solutions in the cloud, broadcasters can achieve greater scalability and operational efficiency while delivering broadcast-quality ATSC 3.0 content to viewers across a range of devices and platforms.\u201d\n<\/p>\n

\n\u201cENENSYS is extremely proud to be part of this collaboration demonstrating a full ATSC 3.0 station natively in the AWS cloud,\u201d stated Ralph Bachofen general manager for North America at Enensys. \u201cUtilizing a centralcast configuration serving multiple transmitters will minimize complexity and cost for mass deployment.\u201d\n<\/p>\n

\n\u201cCloud-based broadcasting will help make it an easy reach to sunset ATSC 1.0 consistent with industry goals,\u201d said Mark Aitken, SVP, Advanced Technology of Sinclair, and President, ONE Media Technologies. \u201cSunsetting 1.0 and unlocking the full potential of NextGen TV is vital for the industry and our viewers, and cloud-based broadcast airchains make that transition far simpler and faster.\u201d\n<\/p>\n

\nNAB Show\u2019s Broadcast Engineering and IT Conference will include several sessions on cloud-based broadcasting from these technology partners (all in LVCC West Hall rooms W220-W221):\n<\/p>\n