{"id":832826,"date":"2025-04-02T07:45:29","date_gmt":"2025-04-02T11:45:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\/"},"modified":"2025-04-02T07:45:29","modified_gmt":"2025-04-02T11:45:29","slug":"8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\/","title":{"rendered":"8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels<\/b><\/p>\n<p class=\"bwalignc\"><i>Empowers Employees Across the Organization to Engage Customers on Their Preferred Channels and Drive Business Outcomes<\/i><\/p>\n<p>CAMPBELL, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.8x8.com%2F&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=8x8%2C+Inc.&amp;index=1&amp;md5=b26bb3a1ac239526483787df57cd45b1\">8&#215;8, Inc.<\/a> (NASDAQ: EGHT), the industry&#8217;s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced expanded availability for digital channels with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fproducts%2F8x8-engage&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=8x8+Engage&amp;index=2&amp;md5=b2cd5c7d9f32c05aa88082da2f6a4bfc\">8&#215;8 Engage<\/a>. Video and SMS interactions are available now with support for Viber, WhatsApp, email, and RCS Business Messaging coming shortly. With this addition, 8&#215;8 Engage empowers every employee \u2013 not just contact center agents \u2013 to flexibly engage customers on the channel of their choice.\n<\/p>\n<p>\nCustomers expect organizations to meet them on their terms with communication preferences shifting fluidly \u2013 SMS one moment, WhatsApp or video the next \u2013 driven by convenience, context, and immediacy. With 8&#215;8 Engage\u2122, customer-facing employees outside the contact center can now deliver seamless, personalized interactions across the customer\u2019s preferred channel while maintaining the flexibility, autonomy, and agility as it relates to their work loads.\n<\/p>\n<p>\n\u201cWhile engaging with customers across both voice and digital channels has been a staple for contact center agents, it is still a highly fragmented and siloed experience for those employees outside of the contact center,\u201d said Zeus Kerravala, founder and principal analyst at ZK Research. \u201cBy adding digital channels to 8&#215;8 Engage, these workers now have an expanded arsenal to elevate customer engagement and deliver an even more seamless, impactful customer experience.\u201d\n<\/p>\n<p><b>Key highlights of digital support for 8&#215;8 Engage include:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Omnichannel support:<\/b> Seamlessly engage customers via voice, video, SMS, Viber, WhatsApp, email, and RCS Business Messaging\u2014giving customers control over how they connect.\n<\/li>\n<li><b>Channel flexibility:<\/b> Enable effortless transitions between channels, such as elevating a voice call to a one-way video stream for active troubleshooting, without disrupting continuity and context.\n<\/li>\n<li><b>Unified customer view:<\/b> Equip employees across all customer touchpoints with a complete, real-time view of each customer\u2019s history, preferences, and sentiment for proactive and personalized experience\u2014whether they\u2019re in the office or on the move.\n<\/li>\n<li><b>Mobility:<\/b> Fully optimized for mobile devices, 8&#215;8 Engage ensures frontline employees, field teams and team leaders stay connected and responsive wherever they are.\n<\/li>\n<\/ul>\n<p>\n\u201cToday\u2019s customer doesn\u2019t think in silos\u2014they want fast, flexible, personalized engagement, regardless of where they connect with your business, and they expect the immediate business outcomes that come with it,\u201d said Hunter Middleton, Chief Product Officer at 8&#215;8, Inc. \u201cWith support for digital channels in 8&#215;8 Engage, we\u2019re breaking down traditional boundaries and doing away with fragmented product capabilities. Every employee, across every function, can now own and elevate the customer experience, on every channel, from any device. That\u2019s true CX freedom.\u201d\n<\/p>\n<p>\n8&#215;8 Engage is part of the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.8x8.com%2Fplatform&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=8x8+Platform+for+CX&amp;index=3&amp;md5=83e2a918aaf5f6e361bbd710bd17141f\">8&#215;8 Platform for CX<\/a> which seamlessly unites contact center, unified communications, and communication APIs to help organizations connect customers and teams globally, empowering CX and IT leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.\n<\/p>\n<p><b>Caution Concerning Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward-looking statements regarding 8&#215;8 Engage product and expanded availability of support for digital channels. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to 8&#215;8\u2019s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. 8&#215;8 undertakes no obligation to update any forward-looking statements.\n<\/p>\n<p><b>About 8&#215;8 Inc.<\/b><\/p>\n<p>\n8&#215;8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry&#8217;s most integrated platform for Customer Experience\u2014combining Contact Center, Unified Communication, and CPaaS APIs. The 8&#215;8<sup>\u00ae<\/sup> Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.8x8.com&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=www.8x8.com&amp;index=4&amp;md5=fc0081e1e0087e578cd314d66a08a3bc\">www.8&#215;8.com<\/a>, or follow 8&#215;8 on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8x8%2F&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=5&amp;md5=987072a720711dc5f65ba3824451662c\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2F8x8&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=31afe5b2a2566d40a3280c9ac907447e\">X<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2F8x8Inc&amp;esheet=54232270&amp;newsitemid=20250402709305&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=cff1e28bdda4bf598365bd32d529d600\">Facebook<\/a>.\n<\/p>\n<p>\nCopyright 8&#215;8, Inc. 8&#215;8<sup>\u00ae<\/sup> is a trademark of 8&#215;8, Inc. All rights reserved.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250402709305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250402709305\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250402709305\/en\/<\/a><\/span><\/p>\n<p><b>8&#215;8, Inc. Contacts:<br \/>\n<br \/><\/b><br \/>Media:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@8x8.com\">PR@8&#215;8.com<br \/>\n<\/a><\/p>\n<p>Investor Relations:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Investor.Relations@8x8.com\">Investor.Relations@8&#215;8.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Ireland United Kingdom Europe California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> VoIP Technology Apps\/Applications Telecommunications Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250402709305\/en\/2295323\/3\/New_8x8_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels Empowers Employees Across the Organization to Engage Customers on Their Preferred Channels and Drive Business Outcomes CAMPBELL, Calif.&#8211;(BUSINESS WIRE)&#8211;8&#215;8, Inc. (NASDAQ: EGHT), the industry&#8217;s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced expanded availability for digital channels with 8&#215;8 Engage. Video and SMS interactions are available now with support for Viber, WhatsApp, email, and RCS Business Messaging coming shortly. With this addition, 8&#215;8 Engage empowers every employee \u2013 not just contact center agents \u2013 to flexibly engage customers on the channel of their choice. Customers expect organizations to meet them on their terms with communication preferences shifting fluidly \u2013 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-832826","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8x8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8x8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels Empowers Employees Across the Organization to Engage Customers on Their Preferred Channels and Drive Business Outcomes CAMPBELL, Calif.&#8211;(BUSINESS WIRE)&#8211;8&#215;8, Inc. (NASDAQ: EGHT), the industry&#8217;s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced expanded availability for digital channels with 8&#215;8 Engage. Video and SMS interactions are available now with support for Viber, WhatsApp, email, and RCS Business Messaging coming shortly. With this addition, 8&#215;8 Engage empowers every employee \u2013 not just contact center agents \u2013 to flexibly engage customers on the channel of their choice. Customers expect organizations to meet them on their terms with communication preferences shifting fluidly \u2013 &hellip; Continue reading &quot;8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T11:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250402709305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"8&#215;8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels\",\"datePublished\":\"2025-04-02T11:45:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\\\/\"},\"wordCount\":748,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250402709305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/8x8-engage-enables-all-customer-facing-teams-to-deliver-superior-cx-on-digital-channels\\\/\",\"name\":\"8x8 Engage\u2122 Enables All Customer-facing Teams to Deliver Superior CX on Digital Channels - 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(NASDAQ: EGHT), the industry&#8217;s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced expanded availability for digital channels with 8&#215;8 Engage. Video and SMS interactions are available now with support for Viber, WhatsApp, email, and RCS Business Messaging coming shortly. With this addition, 8&#215;8 Engage empowers every employee \u2013 not just contact center agents \u2013 to flexibly engage customers on the channel of their choice. 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