{"id":832600,"date":"2025-04-01T16:03:41","date_gmt":"2025-04-01T20:03:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\/"},"modified":"2025-04-01T16:03:41","modified_gmt":"2025-04-01T20:03:41","slug":"hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\/","title":{"rendered":"HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities"},"content":{"rendered":"<div class=\"mw_release\">\n<p>\n        <strong>News Highlights:<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li>Multi-year strategic partnership enhances on-device video and video conferencing experiences<\/li>\n<li>Brings computer vision-based AI to life and delivers powerful video conferencing and content creation experiences for a hybrid workforce on next-gen AI PCs<\/li>\n<li>AI capabilities run on-device for low-latency, private, secure, and offline usage experiences on the NPU<\/li>\n<\/ul>\n<p>PALO ALTO, Calif., April  01, 2025  (GLOBE NEWSWIRE) &#8212;  Reincubate \u2013 an innovator in edge AI and audio-video processing \u2013 and HP Inc. (NYSE: HPQ) announced today that they have formed a strategic multi-year partnership to build upon Reincubate&#8217;s industry-leading AI video conferencing technology to enhance on-device video and video conferencing experiences.<\/p>\n<p>\u201cWe&#8217;re excited to partner with Reincubate to harness its AI video technology, enabling HP\u2019s next gen AI PC users to collaborate clearly,\u201d said Guayente Sanmartin, Senior Vice President &amp; Division President, Commercial Systems &amp; Display Solutions at HP. \u201cThis partnership leverages HP\u2019s next-gen AI PC NPUs to deliver more immersive digital collaboration experiences. Because all the AI processing of video and audio is entirely local on the NPU, it&#8217;s not only more efficient, but completely secure.\u201d<\/p>\n<p>\n        <strong>Equipping best-in-class AI PCs with tools that make the most of NPUs<\/strong>\n      <\/p>\n<p>Neural-processing units, or NPUs, in AI PCs unleash the next generation of capabilities in notebooks, allowing for private, secure, and always-connected experiences that use minimal CPU and GPU resources, enabling higher performance and longer-lasting battery life. Reincubate\u2019s AI capabilities are optimized for NPU-equipped SoCs (system on a chip) from HP\u2019s silicon partners.<\/p>\n<p>\u201cWe&#8217;re thrilled to be partnering with HP to deliver powerful new experiences to nurture creativity, making personal systems more personal for modern work environments and consumers. With its leading position, HP is the ideal partner to extend the reach of our technology. HP\u2019s remarkable innovation in technology, design, and AI is a fine counterpart to our work,\u201d said Reincubate CEO Aidan Fitzpatrick. \u201cI\u2019m excited to contribute to HP\u2019s leadership by helping create more authentic, higher quality video experiences for its customers.\u201d<\/p>\n<p>\n        <strong>About Reincubate <\/strong>\n      <\/p>\n<p>Reincubate makes Camo, the popular app that gives users video superpowers. Reincubate\u2019s patented technology harnesses digital video and audio devices, enabling users to improve, customise and personalise the video they meet, present, stream or record with. Reincubate\u2019s capabilities leverage AI, run natively on multiple platforms, and are optimised for NPU. Reincubate is based in London, UK. For more information, please visit: reincubate.com.<\/p>\n<p>\n        <strong>About HP <\/strong>\n      <\/p>\n<p>HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8dgA382coIW_0KRA2gqJCbvERPTNt6QxcuVjypBrYFs0hcsa-WUdnkaSCdpGsP32aEyQSAMEhEE1HRnFtBarSA==\" rel=\"nofollow\" target=\"_blank\"><u>http:\/\/www.hp.com<\/u><\/a>.<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNDk0MCM2ODQ1NTc4IzIwMDQzNDc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ODk4MTY1YjUtNGQ2Ny00MmY2LTg0OWEtMjcwYmJiMmEzMzc4LTEwMTU5MjAtMjAyNS0wNC0wMS1lbg==\/tiny\/HP-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Media Contacts\r\n\r\npress@reincubate.com\u00a0\r\n\r\nMediaRelations@hp.com\u00a0<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>News Highlights: Multi-year strategic partnership enhances on-device video and video conferencing experiences Brings computer vision-based AI to life and delivers powerful video conferencing and content creation experiences for a hybrid workforce on next-gen AI PCs AI capabilities run on-device for low-latency, private, secure, and offline usage experiences on the NPU PALO ALTO, Calif., April 01, 2025 (GLOBE NEWSWIRE) &#8212; Reincubate \u2013 an innovator in edge AI and audio-video processing \u2013 and HP Inc. (NYSE: HPQ) announced today that they have formed a strategic multi-year partnership to build upon Reincubate&#8217;s industry-leading AI video conferencing technology to enhance on-device video and video conferencing experiences. \u201cWe&#8217;re excited to partner with Reincubate to harness its AI video technology, enabling HP\u2019s next gen AI PC &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-832600","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"News Highlights: Multi-year strategic partnership enhances on-device video and video conferencing experiences Brings computer vision-based AI to life and delivers powerful video conferencing and content creation experiences for a hybrid workforce on next-gen AI PCs AI capabilities run on-device for low-latency, private, secure, and offline usage experiences on the NPU PALO ALTO, Calif., April 01, 2025 (GLOBE NEWSWIRE) &#8212; Reincubate \u2013 an innovator in edge AI and audio-video processing \u2013 and HP Inc. (NYSE: HPQ) announced today that they have formed a strategic multi-year partnership to build upon Reincubate&#8217;s industry-leading AI video conferencing technology to enhance on-device video and video conferencing experiences. \u201cWe&#8217;re excited to partner with Reincubate to harness its AI video technology, enabling HP\u2019s next gen AI PC &hellip; Continue reading &quot;HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T20:03:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNDk0MCM2ODQ1NTc4IzIwMDQzNDc=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities\",\"datePublished\":\"2025-04-01T20:03:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\\\/\"},\"wordCount\":474,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQxNDk0MCM2ODQ1NTc4IzIwMDQzNDc=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hp-and-reincubate-partner-to-deliver-personalized-npu-based-on-device-ai-capabilities\\\/\",\"name\":\"HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities - 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