{"id":832587,"date":"2025-04-01T14:32:03","date_gmt":"2025-04-01T18:32:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-and-demandbase-announce-strategic-partnership-empowering-b2b-marketers-to-deliver-more-pipeline-and-revenue-from-account-based-marketing-with-integrated-intent-data\/"},"modified":"2025-04-01T14:32:03","modified_gmt":"2025-04-01T18:32:03","slug":"informa-techtarget-and-demandbase-announce-strategic-partnership-empowering-b2b-marketers-to-deliver-more-pipeline-and-revenue-from-account-based-marketing-with-integrated-intent-data","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-and-demandbase-announce-strategic-partnership-empowering-b2b-marketers-to-deliver-more-pipeline-and-revenue-from-account-based-marketing-with-integrated-intent-data\/","title":{"rendered":"Informa TechTarget and Demandbase Announce Strategic Partnership, Empowering B2B Marketers to Deliver More Pipeline and Revenue from Account-Based Marketing with Integrated Intent Data"},"content":{"rendered":"

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Informa TechTarget and Demandbase Announce Strategic Partnership, Empowering B2B Marketers to Deliver More Pipeline and Revenue from Account-Based Marketing with Integrated Intent Data<\/b><\/p>\n

NEWTON, Mass.–(BUSINESS WIRE<\/a>)–TechTarget, Inc.<\/a> (\u201cInforma TechTarget\u201d) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, and Demandbase<\/a>, the leading account-based GTM platform for B2B enterprises, today announced a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget\u2019s precise account- and contact-level intent data and permissioned contacts with the robust ABM capabilities of Demandbase One\u2122, this collaboration empowers go-to-market teams to prioritize and engage the most relevant accounts earlier in the buyer\u2019s journey.\n<\/p>\n

Recently recognized as a Leader and a Customer Favorite in The Forrester Wave\u2122: Intent Data Providers For B2B, Q1 2025<\/a>, Informa TechTarget\u2019s first-party intent data is accurate and reliable because our proprietary publishing model captures 1.4M+ directly observed and contextually relevant intent signals each day as our audience of 50M+ B2B professionals interacts with content across our owned network of 220+ trusted brands. As part of this partnership, Informa TechTarget is releasing a direct integration of Account Intent Feeds with Demandbase One, allowing marketers to leverage Informa TechTarget\u2019s first-party account-level intent data and third-party account-level intent data from Demandbase to double-verify which accounts are truly in market and making it easier for both sales and marketing teams to act on those verified purchase intent signals.\n<\/p>\n

\n\u201cTwo of the biggest challenges companies face with activating intent data are too many false positives for accounts showing intent and identifying members of the buying group actively researching solutions right now,\u201d said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget. \u201cTogether, Informa TechTarget and Demandbase help marketers confidently identify the accounts that are truly in-market, pinpoint members of the buying group, and engage and influence these buyers before their competitors do.\u201d\n<\/p>\n

Informa TechTarget\u2019s partnership with Demandbase<\/a> further strengthens account-based marketing (ABM) and sales intelligence enabling both sales and marketing to focus their efforts on accounts with real buying intent and members of the buying group who are actively conducting research right now. Go-to-market teams can now use the combined strength of Informa TechTarget and Demandbase to:\n<\/p>\n