{"id":831784,"date":"2025-03-31T12:55:37","date_gmt":"2025-03-31T16:55:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy\/"},"modified":"2025-03-31T12:55:37","modified_gmt":"2025-03-31T16:55:37","slug":"guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy\/","title":{"rendered":"GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY."},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">LOS ANGELES<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 31, 2025<\/span><\/span> \/PRNewswire\/ &#8212; GUESS JEANS and Chief New Business Development Officer, <span class=\"xn-person\">Nicolai Marciano<\/span> announce an exciting new creative partnership with Japanese multi-hyphenate Artist VERDY. This partnership marks the beginning of something special, blending VERDY&#8217;s contemporary artistic vision with the rich heritage and innovation of GUESS JEANS.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2653270\/25_2_14_7007_atari.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2653270\/25_2_14_7007_atari.jpg\" title=\"GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY\" alt=\"GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Since 2023, GUESS JEANS has maintained an ongoing series of global partnerships with VERDY, activating across <span class=\"xn-location\">Paris<\/span> and <span class=\"xn-location\">Osaka<\/span>. In 2025 Nicolai Marciano solidified the brand&#8217;s relationship with the multi-hyphenate artist, welcoming VERDY into the GUESS JEANS family.<\/p>\n<p>\n        <i>&#8220;I&#8217;m excited to be working with GUESS JEANS and my good friend, Nicolai. I&#8217;ve always respected how much passion he and his family have put into the brand. GUESS has so much history and culture and I&#8217;m happy to be a part of it.&#8221; &#8211; <\/i>VERDY<\/p>\n<p>Following the brand launch in 2024, <span class=\"xn-person\">Nicolai Marciano<\/span> curated global activations, opened Flagship stores in <span class=\"xn-location\">Amsterdam<\/span> and <span class=\"xn-location\">Berlin<\/span>, and spearheaded the brand&#8217;s expansion to <span class=\"xn-location\">India<\/span> through a partnership with Tata Unistore. The partnership announcement of <i>VERDY <\/i>is the latest installment in the GUESS JEANS global evolution, developing in-market expansions alongside the brand&#8217;s cultural and artistic rolodex.<\/p>\n<p>\n        <i>&#8220;I&#8217;ve had the pleasure to know and be friends with VERDY over the years. I&#8217;ve always admired his kindness and ability to bring a fun and playful element to everything he touches. Pursuing a major shift in our strategy in <span class=\"xn-location\">Japan<\/span>, which is now focused through a GUESS JEANS lens, I felt strongly about bringing VERDY in for this exciting new chapter.&#8221;<b> &#8211; <\/b><\/i><br \/>\n        <span class=\"xn-person\">Nicolai Marciano<\/span>.<\/p>\n<p>As <span class=\"xn-location\">Japan&#8217;s<\/span> creative pioneer, VERDY plans to enhance and reimagine the GUESS JEANS Global universe. Bringing a new energy, the appointment of VERDY forecasts the next phase in the brand&#8217;s <span class=\"xn-location\">Japan<\/span> expansion strategy.<\/p>\n<p>VERDY&#8217;s illustrious portfolio includes iconic projects such as &#8220;Girls Don&#8217;t Cry&#8221; and &#8220;Wasted Youth,&#8221; along with his beloved characters Vick and Visty. His collaborations span global brands like Nike, Human Made, Kenzo, Beats by Dre, McDonald&#8217;s, Instagram, and Dover Street Market. Notably, he served as the artistic director for ComplexCon Long Beach 2022, ComplexCon Hong Kong 2024, and the K-pop sensation Blackpink&#8217;s &#8220;Born Pink&#8221; tour.<\/p>\n<p>As part of GUESS JEANS&#8217; ongoing commitment to spotlight innovative and emerging voices shaping fashion, art, music, and culture, VERDY joins the brand&#8217;s creative universe. This partnership comes ahead of the highly anticipated GUESS JEANS flagship store openings in <span class=\"xn-location\">Tokyo<\/span> and <span class=\"xn-location\">Los Angeles<\/span>, bridging influences from both cities and setting the stage for what&#8217;s next.<\/p>\n<p>For press enquiries, please contact AGENCY ELEVEN,\u00a0<a href=\"mailto:liz@agencyeleven.co.uk\" target=\"_blank\" rel=\"nofollow\">liz@agencyeleven.co.uk<\/a><\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=AQ52934&amp;sd=2025-03-31\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy-302415933.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy-302415933.html<\/a><\/p>\n<p>SOURCE  Guess?, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=AQ52934&amp;Transmission_Id=202503310900PR_NEWS_USPR_____AQ52934&amp;DateId=20250331\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire LOS ANGELES , March 31, 2025 \/PRNewswire\/ &#8212; GUESS JEANS and Chief New Business Development Officer, Nicolai Marciano announce an exciting new creative partnership with Japanese multi-hyphenate Artist VERDY. This partnership marks the beginning of something special, blending VERDY&#8217;s contemporary artistic vision with the rich heritage and innovation of GUESS JEANS. Since 2023, GUESS JEANS has maintained an ongoing series of global partnerships with VERDY, activating across Paris and Osaka. In 2025 Nicolai Marciano solidified the brand&#8217;s relationship with the multi-hyphenate artist, welcoming VERDY into the GUESS JEANS family. &#8220;I&#8217;m excited to be working with GUESS JEANS and my good friend, Nicolai. I&#8217;ve always respected how much passion he and his family have put into the brand. GUESS &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-831784","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY. - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/guess-jeans-and-nicolai-marciano-announce-an-exciting-new-creative-partnership-with-world-renowned-japanese-multi-hyphenated-artist-verdy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY. - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire LOS ANGELES , March 31, 2025 \/PRNewswire\/ &#8212; GUESS JEANS and Chief New Business Development Officer, Nicolai Marciano announce an exciting new creative partnership with Japanese multi-hyphenate Artist VERDY. This partnership marks the beginning of something special, blending VERDY&#8217;s contemporary artistic vision with the rich heritage and innovation of GUESS JEANS. Since 2023, GUESS JEANS has maintained an ongoing series of global partnerships with VERDY, activating across Paris and Osaka. In 2025 Nicolai Marciano solidified the brand&#8217;s relationship with the multi-hyphenate artist, welcoming VERDY into the GUESS JEANS family. &#8220;I&#8217;m excited to be working with GUESS JEANS and my good friend, Nicolai. I&#8217;ve always respected how much passion he and his family have put into the brand. 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This partnership marks the beginning of something special, blending VERDY&#8217;s contemporary artistic vision with the rich heritage and innovation of GUESS JEANS. Since 2023, GUESS JEANS has maintained an ongoing series of global partnerships with VERDY, activating across Paris and Osaka. In 2025 Nicolai Marciano solidified the brand&#8217;s relationship with the multi-hyphenate artist, welcoming VERDY into the GUESS JEANS family. &#8220;I&#8217;m excited to be working with GUESS JEANS and my good friend, Nicolai. I&#8217;ve always respected how much passion he and his family have put into the brand. 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