{"id":831748,"date":"2025-03-31T10:30:32","date_gmt":"2025-03-31T14:30:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\/"},"modified":"2025-03-31T10:30:32","modified_gmt":"2025-03-31T14:30:32","slug":"direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\/","title":{"rendered":"Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>New resource provides practical AI strategies to boost student enrollment and engagement<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">HOUSTON<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 31, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4394889-1&amp;h=547534417&amp;u=https%3A%2F%2Fdirectdigitalholdings.com%2F&amp;a=Direct+Digital+Holdings\" target=\"_blank\" rel=\"nofollow\">Direct Digital Holdings<\/a><\/u> (Nasdaq: DRCT) and its AI Council have released a new guide, &#8220;Practical Generative AI: Use Cases &amp; Tools for Higher Education Enrollment,&#8221; designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance.<\/p>\n<p>As colleges and universities face mounting enrollment challenges\u2014including declining first-year student numbers and increased competition\u2014generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings&#8217; AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining key use cases and the AI tools best suited for the job.<\/p>\n<p>\n        <b>Key Insights from the Guide:<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Smarter Campaign Performance Analysis &amp; Reporting<\/b> \u2013 AI-powered tools like GA4, Microsoft Copilot, and HubSpot help analyze marketing data, optimize budget allocation, and uncover valuable insights to refine strategy.<\/li>\n<li>\n          <b>Hyper-Personalized Content for Enrollment Marketing<\/b> \u2013 AI-driven content generators such as ChatGPT, Jasper.ai, and DeepL enable marketers to craft tailored messaging that resonates with diverse student demographics.<\/li>\n<li>\n          <b>AI-Powered Lead Nurturing<\/b> \u2013 Advanced chatbots and predictive analytics engage prospective students, answer questions, and guide them through the enrollment funnel.<\/li>\n<li>\n          <b>Efficient Recruitment Event Promotion<\/b> \u2013 AI solutions like Eventbrite AI and Canva simplify event planning, create compelling promotional materials, and enhance attendee engagement.<\/li>\n<li>\n          <b>Seamless Content Consistency Across Channels<\/b> \u2013 Platforms like Grammarly Business and Notion AI ensure brand-aligned messaging across all university communications, maintaining a unified voice.<\/li>\n<li>\n          <b>Data-Driven Post-Course Feedback &amp; Insights<\/b> \u2013 AI tools such as Qualtrics XM and Tableau analyze student feedback, helping institutions refine curriculum offerings and enhance student engagement strategies.<\/li>\n<\/ul>\n<p>The\u00a0DDH AI Council was established to demystify generative AI and equip organizations with the knowledge to adopt these technologies confidently. &#8220;Generative AI isn&#8217;t just about automation\u2014it&#8217;s about amplifying human potential,&#8221; said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. &#8220;This guide provides higher education marketers with actionable AI strategies to improve recruitment, engagement, and student success.&#8221;<\/p>\n<p>To download &#8220;Practical Generative AI: Use Cases &amp; Tools for Higher Education Enrollment,&#8221; visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4394889-1&amp;h=3418628666&amp;u=https%3A%2F%2Fwww.directdigitalholdings.com%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4394889-1&amp;h=3008690884&amp;u=https%3A%2F%2Fwww.directdigitalholdings.com%2F&amp;a=AI+Council+resource+center\" target=\"_blank\" rel=\"nofollow\">AI Council resource center<\/a><\/u>.<\/p>\n<p>\n        <b>About Direct Digital Holdings<\/b><br \/>\n        <br \/>Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel &amp; Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.<\/p>\n<p>At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is &#8220;Digital advertising built for everyone.&#8221;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2270\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2163413\/Direct_Digital_Holdings_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2163413\/Direct_Digital_Holdings_Logo.jpg\" title=\"Direct Digital Holdings Logo (PRNewsfoto\/Direct Digital Holdings)\" alt=\"Direct Digital Holdings Logo (PRNewsfoto\/Direct Digital Holdings)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DA53584&amp;sd=2025-03-31\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai-302415745.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai-302415745.html<\/a><\/p>\n<p>SOURCE  Direct Digital Holdings<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DA53584&amp;Transmission_Id=202503311027PR_NEWS_USPR_____DA53584&amp;DateId=20250331\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire New resource provides practical AI strategies to boost student enrollment and engagement HOUSTON , March 31, 2025 \/PRNewswire\/ &#8212; Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, &#8220;Practical Generative AI: Use Cases &amp; Tools for Higher Education Enrollment,&#8221; designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance. As colleges and universities face mounting enrollment challenges\u2014including declining first-year student numbers and increased competition\u2014generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings&#8217; AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-831748","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire New resource provides practical AI strategies to boost student enrollment and engagement HOUSTON , March 31, 2025 \/PRNewswire\/ &#8212; Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, &#8220;Practical Generative AI: Use Cases &amp; Tools for Higher Education Enrollment,&#8221; designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance. As colleges and universities face mounting enrollment challenges\u2014including declining first-year student numbers and increased competition\u2014generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings&#8217; AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining &hellip; Continue reading &quot;Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T14:30:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2163413\/Direct_Digital_Holdings_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI\",\"datePublished\":\"2025-03-31T14:30:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\\\/\"},\"wordCount\":567,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2163413\\\/Direct_Digital_Holdings_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/direct-digital-holdings-ai-council-unveils-new-guide-to-help-higher-ed-marketers-harness-generative-ai\\\/\",\"name\":\"Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI - 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As colleges and universities face mounting enrollment challenges\u2014including declining first-year student numbers and increased competition\u2014generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. 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