Table 1. Worldwide GenAI Spending Forecast (Millions of U.S. Dollars)<\/b><\/p>\n<\/td>\n<\/tr>\n \n\u00a0\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n 2024 Spending<\/b><\/p>\n<\/td>\n \n\u00a0\n<\/p>\n 2024 Growth (%)<\/b><\/p>\n<\/td>\n \n\u00a0\n<\/p>\n 2025 Spending<\/b><\/p>\n<\/td>\n \n\u00a0\n<\/p>\n 2025 Growth (%)<\/b><\/p>\n<\/td>\n \nServices\n<\/p>\n<\/td>\n \n10,569\n<\/p>\n<\/td>\n \n177.0\n<\/p>\n<\/td>\n \n27,760\n<\/p>\n<\/td>\n \n162.6\n<\/p>\n<\/td>\n \nSoftware\n<\/p>\n<\/td>\n \n19,164\n<\/p>\n<\/td>\n \n255.1\n<\/p>\n<\/td>\n \n37,157\n<\/p>\n<\/td>\n \n93.9\n<\/p>\n<\/td>\n \nDevices\n<\/p>\n<\/td>\n \n199,595\n<\/p>\n<\/td>\n \n845.5\n<\/p>\n<\/td>\n \n398,323\n<\/p>\n<\/td>\n \n99.5\n<\/p>\n<\/td>\n \nServers\n<\/p>\n<\/td>\n \n135,636\n<\/p>\n<\/td>\n \n154.7\n<\/p>\n<\/td>\n \n180,620\n<\/p>\n<\/td>\n \n33.1\n<\/p>\n<\/td>\n Overall GenAI<\/b><\/p>\n<\/td>\n 364,964<\/b><\/p>\n<\/td>\n 336.7<\/b><\/p>\n<\/td>\n 643,860<\/b><\/p>\n<\/td>\n 76.4<\/b><\/p>\n<\/td>\n \nSource: Gartner (March 2025)\n<\/p>\n<\/td>\n AI Capable Consumer Devices to Drive GenAI Spending<\/b><\/p>\n \nGenAI spending in 2025 will be driven largely by the integration of AI capabilities into hardware, such as servers, smartphones and PCs<\/a>, with 80% of GenAI spending going towards hardware.\n<\/p>\n \n\u201cThe market\u2019s growth trajectory is heavily influenced by the increasing prevalence of AI-enabled devices, which are expected to comprise almost the entire consumer device market by 2028,\u201d said Lovelock. \u201cHowever, consumers are not chasing these features. As the manufacturers embed AI as a standard feature in consumer devices, consumers will be forced to purchase them.\u201d\n<\/p>\n \nGartner\u2019s GenAI spending forecast methodology relies heavily on rigorous analysis of the sales by over a thousand vendors across the entire range of GenAI products and services. Gartner uses primary research techniques, complemented by secondary research sources, to build a comprehensive database of market size data on which to base its forecast.\n<\/p>\n \nThe Gartner GenAI spending forecast delivers a unique perspective on GenAI spending across the hardware, software and IT services segments. These reports help Gartner clients understand market opportunities and challenges. The most recent GenAI spending forecast research is available to Gartner clients in \u201c<\/a>Forecast Alert: GenAI IT Spending, 2023-2028, Worldwide<\/a>.\u201d<\/a><\/p>\n \nAdditional leadership trends will be presented during Gartner IT Symposium\/Xpo<\/a>, the world’s most important conference for CIOs and other IT executives. Gartner analysts and attendees will explore the technology, insights and trends shaping the future of IT and business, including AI, business transformation, cybersecurity, customer experience, data analytics, executive leadership and more. Follow news and updates from the conferences on X using #GartnerSYM<\/a>, and on the Gartner Newsroom<\/a>.\n<\/p>\n \nUpcoming dates and locations for Gartner IT Symposium\/Xpo include: About Gartner for High Tech<\/b><\/p>\n \nGartner for High Tech equips tech leaders and their teams with role-based best practices, industry insights and strategic views into emerging trends and market changes to achieve their mission-critical priorities and build the successful organizations of tomorrow. Additional information is available at www.gartner.com\/en\/industries\/high-tech<\/a>.\n<\/p>\n \nFollow news and updates from Gartner for High Tech onX<\/a> and LinkedIn<\/a> using #GartnerHT.\n<\/p>\n About Gartner<\/b><\/p>\n \nGartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization\u2019s mission-critical priorities. To learn more, visit gartner.com<\/a>.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250331176525\/en\/<\/a><\/span><\/p>\n \nMatt LoDolce\n \n \n \n \n \n \n \n \n <\/tr>\n \n \n \n \n \n \n \n \n \n <\/tr>\n \n \n \n \n \n \n \n \n \n <\/tr>\n \n \n \n \n \n \n \n \n \n <\/tr>\n \n \n \n \n \n \n \n \n \n <\/tr>\n \n \n \n \n \n \n \n \n \n <\/tr>\n \n \n \n \n \n \n \n \n \n <\/tr>\n<\/table>\n
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matt.lodolce@gartner.com<\/a><\/p>\n
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