{"id":830634,"date":"2025-03-27T09:17:04","date_gmt":"2025-03-27T13:17:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-say-an-oddly-spelled-domain-name-gives-them-the-ick\/"},"modified":"2025-03-27T09:17:04","modified_gmt":"2025-03-27T13:17:04","slug":"consumers-say-an-oddly-spelled-domain-name-gives-them-the-ick","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-say-an-oddly-spelled-domain-name-gives-them-the-ick\/","title":{"rendered":"Consumers Say an Oddly Spelled Domain Name Gives Them the Ick"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n GoDaddy Consumer Pulse survey shows<\/i>\u00a0domain names directly impact consumer shopping behavior<\/i><\/p>\n

\n
\n TEMPE, Ariz.<\/span>
\n <\/span>, March 27, 2025<\/span><\/span> \/PRNewswire\/ — In honor of the humble domain name turning 40 this month, a new survey by\u00a0GoDaddy<\/a>\u00a0(NYSE: GDDY) asked consumers to spill the tea on what they consider red and green flags when it comes to a business’s domain name. Although different generations had varying opinions, they all agreed on two things: size and spelling matter.<\/p>\n

In the latest GoDaddy Consumer Pulse* survey, an overwhelming majority (80%) of the 1,500 U.S. consumers polled in March said they avoided visiting or purchasing from a website because it had an oddly spelled domain name. This sentiment was stronger across younger generations, with 85% of Gen Z and 82% of Millennials reporting they passed up a business due to the spelling of its domain, compared to 76% of Gen X and Boomers.<\/p>\n

Consumers (71%) expect businesses to maintain a dedicated website and domain and had a lot of thoughts about what makes for a good domain name.<\/p>\n

\n Green flags: Short, easy to read domain names
<\/b>Consumers appreciate when domains are short and sweet, with correctly spelled words that are easy to pronounce.<\/p>\n

Qualities consumers said make a domain memorable:<\/p>\n