{"id":830587,"date":"2025-03-27T08:53:03","date_gmt":"2025-03-27T12:53:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/"},"modified":"2025-03-27T08:53:03","modified_gmt":"2025-03-27T12:53:03","slug":"omdia-reveals-steams-dominance-in-southeast-asias-gaming-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/","title":{"rendered":"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSteam has cemented its dominance in Southeast Asia\u2019s booming PC gaming market, according to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fom127788%2Fsouth-eastern-asia-online-gaming-report--2025&amp;esheet=54229031&amp;newsitemid=20250326371441&amp;lan=en-US&amp;anchor=Omdia%26%238217%3Bs+new+South-Eastern+Asia+Online+Gaming+Report+%26%238211%3B+2025+report&amp;index=1&amp;md5=5ec56f5d1af3601d0f4ce81eac4772a2\">Omdia\u2019s new South-Eastern Asia Online Gaming Report \u2013 2025 report<\/a>. In 2024, the Valve-owned platform set a new regional record, reaching an average of 11.5 million yearly active users (YAUs), representing 3.7% of global YAUs. While Steam faces challenges, its strategic focus on local payment gateways and region-specific pricing continues to make it the platform of choice for local developers looking to expand their global footprint.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250326371441\/en\/2420726\/4\/Southeast_Asia_mobile_games_market_spending_and_year-on-year_growth.jpg\" alt=\"Southeast Asia mobile games market spending and year-on-year growth\" \/><\/p>\n<p style=\"font-size:85%\">Southeast Asia mobile games market spending and year-on-year growth<\/p>\n<\/div>\n<p><b>Mobile gaming: Football titles lead amid stagnant growth<\/b><\/p>\n<p>\nDespite just 2% growth in 2024, Konami\u2019s <i>efootball<\/i> and <i>EA FC Mobile Soccer<\/i> emerged as standout performers. Fueled by major football events, strategic updates and high-profile IP collaborations, these titles drove a 39% surge in sports games revenue, solidifying their position in the mobile gaming segment.\n<\/p>\n<p><b>Policy Shifts: Government push esports while balancing regulation<\/b><\/p>\n<p>\nSoutheast Asian governments are actively fostering gaming ecosystems through esports-friendly policies including infrastructure development, talent cultivation and IP protection. However, regulatory challenges persist, with some countries maintaining restrictions on foreign games and companies to protect local developers and younger audiences.\n<\/p>\n<p><b>A dynamic future for Southeast Asia\u2019s gaming market<\/b><\/p>\n<p>\nOmdia\u2019s latest report highlights a dynamic landscape where Steam\u2019s PC ecosystem, the rise of sports games and government-backed esports initiatives are reshaping Southeast Asia\u2019s gaming future.\n<\/p>\n<p>\n\u201cSoutheast Asia remains a key battleground for developers\u201d, said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fchenyu-cui&amp;esheet=54229031&amp;newsitemid=20250326371441&amp;lan=en-US&amp;anchor=Chenyu+Cui%2C+Senior+Analyst+at+Omdia&amp;index=2&amp;md5=04b34ac795910722e42397b1180d61b9\">Chenyu Cui, Senior Analyst at Omdia<\/a>. \u201cWhile the market presents immense growth potential, success depends on adapting to shifting regulations, leveraging local partnerships and aligning with regional gaming trends.\u201d\n<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p>\nOmdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326371441r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/<\/a><\/span><\/p>\n<p>\nFasiha Khan- <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United Kingdom Southeast Asia Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> eSports Software Mobile\/Wireless Online Entertainment Sports Internet Consumer Electronics Technology Audio\/Video Other Technology Electronic Games<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250326371441\/en\/2420726\/3\/Southeast_Asia_mobile_games_market_spending_and_year-on-year_growth.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Southeast Asia mobile games market spending and year-on-year growth<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250326371441\/en\/2413000\/3\/ITTO-Logo-Grad-Indigo-outlined2x_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market LONDON&#8211;(BUSINESS WIRE)&#8211; Steam has cemented its dominance in Southeast Asia\u2019s booming PC gaming market, according to Omdia\u2019s new South-Eastern Asia Online Gaming Report \u2013 2025 report. In 2024, the Valve-owned platform set a new regional record, reaching an average of 11.5 million yearly active users (YAUs), representing 3.7% of global YAUs. While Steam faces challenges, its strategic focus on local payment gateways and region-specific pricing continues to make it the platform of choice for local developers looking to expand their global footprint. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/ Southeast Asia mobile games market spending and year-on-year growth Mobile gaming: Football titles lead amid stagnant growth Despite &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-830587","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market LONDON&#8211;(BUSINESS WIRE)&#8211; Steam has cemented its dominance in Southeast Asia\u2019s booming PC gaming market, according to Omdia\u2019s new South-Eastern Asia Online Gaming Report \u2013 2025 report. In 2024, the Valve-owned platform set a new regional record, reaching an average of 11.5 million yearly active users (YAUs), representing 3.7% of global YAUs. While Steam faces challenges, its strategic focus on local payment gateways and region-specific pricing continues to make it the platform of choice for local developers looking to expand their global footprint. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/ Southeast Asia mobile games market spending and year-on-year growth Mobile gaming: Football titles lead amid stagnant growth Despite &hellip; Continue reading &quot;Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T12:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250326371441\/en\/2420726\/4\/Southeast_Asia_mobile_games_market_spending_and_year-on-year_growth.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market\",\"datePublished\":\"2025-03-27T12:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\\\/\"},\"wordCount\":398,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250326371441\\\/en\\\/2420726\\\/4\\\/Southeast_Asia_mobile_games_market_spending_and_year-on-year_growth.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\\\/\",\"name\":\"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market - 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In 2024, the Valve-owned platform set a new regional record, reaching an average of 11.5 million yearly active users (YAUs), representing 3.7% of global YAUs. While Steam faces challenges, its strategic focus on local payment gateways and region-specific pricing continues to make it the platform of choice for local developers looking to expand their global footprint. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250326371441\/en\/ Southeast Asia mobile games market spending and year-on-year growth Mobile gaming: Football titles lead amid stagnant growth Despite &hellip; Continue reading \"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-27T12:53:03+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250326371441\/en\/2420726\/4\/Southeast_Asia_mobile_games_market_spending_and_year-on-year_growth.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market","datePublished":"2025-03-27T12:53:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/"},"wordCount":398,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250326371441\/en\/2420726\/4\/Southeast_Asia_mobile_games_market_spending_and_year-on-year_growth.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-reveals-steams-dominance-in-southeast-asias-gaming-market\/","name":"Omdia Reveals Steam\u2019s Dominance in Southeast Asia\u2019s Gaming Market - 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