{"id":830545,"date":"2025-03-27T08:33:55","date_gmt":"2025-03-27T12:33:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\/"},"modified":"2025-03-27T08:33:55","modified_gmt":"2025-03-27T12:33:55","slug":"zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\/","title":{"rendered":"Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing<\/b><\/p>\n<p class=\"bwalignc\"><i>Now part of AI Agent Studio, Agentic Workflows Enable Marketers to chain AI agents together to create fully customizable workflows<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fzetaglobal.com%2F&amp;esheet=54229358&amp;newsitemid=20250327445056&amp;lan=en-US&amp;anchor=Zeta+Global&amp;index=1&amp;md5=eeb1a2c01eb1a944017aa079504e570d\">Zeta Global<\/a> (NYSE: ZETA), the AI marketing cloud, is redefining the future of marketing with the launch of AI Agent Studio. Now generally available to Zeta customers, AI Agent Studio is a suite of generative AI tools that enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks. Now available in beta, Agentic Workflows is a breakthrough innovation that allows marketers to orchestrate Zeta\u2019s interconnected generative AI agents, automating complex tasks with precision and efficiency.\n<\/p>\n<p>\nThis evolution in AI-powered marketing empowers businesses to increase productivity, sharpen personalization, improve performance and scale campaigns faster. Zeta\u2019s Agentic Workflows provide a library of prebuilt and customizable AI workflows, enabling marketers to define, connect, and optimize AI agents to drive intelligent automation.\n<\/p>\n<p>\n&#8220;Zeta has long been at the forefront of AI-powered marketing, relentlessly focused on making AI truly actionable.\u201d said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. &#8220;The momentum is clear\u2014126 brands adopted Zeta\u2019s Data Cloud AI within its first year of launch. While AI adoption is still in its early stages, we\u2019re already seeing a meaningful impact, with Zeta\u2019s consumption revenue increasing over 40% in 2024\u2014a significant acceleration from 2023. With this launch, which combines strategic intelligence with autonomous execution, Zeta is giving businesses the ability to move faster, make smarter decisions, and scale growth like never before.&#8221;\n<\/p>\n<p>\n\u201cWe are still in the early innings of generative AI, but today\u2019s launch of Agentic Workflows marks a turning point for the industry,\u201d said Christian Monberg, Chief Technology Officer and Head of Product of Zeta Global. \u201cZeta has spent years pioneering AI in marketing and refining our architecture to enable true transformation. Agentic Workflows allows marketers to move beyond siloed AI tools to interconnected systems that work autonomously, unlocking a new era of efficiency and effectiveness.\u201d\n<\/p>\n<p><b>Agentic Workflows: AI-Powered Automation for Marketers<\/b><\/p>\n<p>\nZeta&#8217;s fully customizable Agentic Workflows enable marketers to chain Zeta\u2019s generative AI agents together to perform complex tasks and drive impactful results throughout the customer journey. Unlike one-size-fits-all AI tools, Zeta\u2019s generative AI agents can be tailored to meet specific business needs and then combined, allowing marketers to create workflows that can do nearly any task.\n<\/p>\n<p>\nZeta\u2019s Agentic Workflows empower marketers by freeing up time to focus on higher-value strategic initiatives. Some of the key tasks they can automate include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Programmatic Media Optimization:<\/b> Automates audience segmentation, media planning, real-time bidding strategies, and ongoing campaign performance adjustments.\n<\/li>\n<li><b>Customer Journey Optimization<\/b>: Identifies behavioral drop-off points, recommends engagement strategies, and executes A\/B testing for continuous improvement.\n<\/li>\n<li><b>Campaign Creation: <\/b>Defines target audiences, forecasts CTV campaign performance, generates creative briefs, and automates billing processes.\n<\/li>\n<li><b>Data Onboarding: <\/b>Analyzes, maps, and transforms unstructured data for seamless integration into the Zeta Marketing Platform.\n<\/li>\n<\/ul>\n<p>\nTo further enhance usability, the Zeta Marketing Platform provides an intuitive, guided framework for marketers to build custom AI agents tailored to their unique business needs, along with a growing library of out-of-the-box AI agents.\n<\/p>\n<p>\nFor more information on the latest AI innovations from Zeta, visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fzetaglobal.com%2Fzeta-intelligence%2F&amp;esheet=54229358&amp;newsitemid=20250327445056&amp;lan=en-US&amp;anchor=zetaglobal.com%2Fzeta-intelligence%2F.&amp;index=2&amp;md5=97db638877bea96da19a933ca9e75fce\">zetaglobal.com\/zeta-intelligence\/.<\/a><\/p>\n<p><b>About Zeta Global<\/b><\/p>\n<p>\nZeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform \u2013 powered by one of the industry\u2019s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.zetaglobal.com&amp;esheet=54229358&amp;newsitemid=20250327445056&amp;lan=en-US&amp;anchor=www.zetaglobal.com&amp;index=3&amp;md5=c49ab224928d2b2da5a488c9d680c146\">www.zetaglobal.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250327445056r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250327445056\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250327445056\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations<br \/>\n<\/b><br \/>Matt Pfau<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@zetaglobal.com\">ir@zetaglobal.com<\/a><\/p>\n<p><b>Press<br \/>\n<\/b><br \/>Candace Dean<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@zetaglobal.com\">press@zetaglobal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Mobile\/Wireless Professional Services Internet Data Management Technology Artificial Intelligence Other Communications Publishing Marketing Advertising Communications Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250327445056\/en\/1732548\/3\/zeta_PNG_logoPrimary.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing Now part of AI Agent Studio, Agentic Workflows Enable Marketers to chain AI agents together to create fully customizable workflows NEW YORK&#8211;(BUSINESS WIRE)&#8211;Zeta Global (NYSE: ZETA), the AI marketing cloud, is redefining the future of marketing with the launch of AI Agent Studio. Now generally available to Zeta customers, AI Agent Studio is a suite of generative AI tools that enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks. Now available in beta, Agentic Workflows is a breakthrough innovation that allows marketers to orchestrate Zeta\u2019s interconnected generative &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-830545","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing Now part of AI Agent Studio, Agentic Workflows Enable Marketers to chain AI agents together to create fully customizable workflows NEW YORK&#8211;(BUSINESS WIRE)&#8211;Zeta Global (NYSE: ZETA), the AI marketing cloud, is redefining the future of marketing with the launch of AI Agent Studio. Now generally available to Zeta customers, AI Agent Studio is a suite of generative AI tools that enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks. Now available in beta, Agentic Workflows is a breakthrough innovation that allows marketers to orchestrate Zeta\u2019s interconnected generative &hellip; Continue reading &quot;Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T12:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250327445056r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing\",\"datePublished\":\"2025-03-27T12:33:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\\\/\"},\"wordCount\":760,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250327445056r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-launches-ai-agent-studio-with-agentic-workflows-pioneering-the-next-frontier-of-ai-powered-marketing\\\/\",\"name\":\"Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing - 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Now generally available to Zeta customers, AI Agent Studio is a suite of generative AI tools that enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks. 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