{"id":830474,"date":"2025-03-27T08:03:35","date_gmt":"2025-03-27T12:03:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/priority-launches-ambient-for-ichra-plan-administration-and-payments\/"},"modified":"2025-03-27T08:03:35","modified_gmt":"2025-03-27T12:03:35","slug":"priority-launches-ambient-for-ichra-plan-administration-and-payments","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/priority-launches-ambient-for-ichra-plan-administration-and-payments\/","title":{"rendered":"Priority Launches Ambient for ICHRA Plan Administration and Payments"},"content":{"rendered":"

<\/p>\n

Priority Launches Ambient for ICHRA Plan Administration and Payments<\/b><\/p>\n

ALPHARETTA, Ga.–(BUSINESS WIRE<\/a>)–
\nPriority Technology Holdings, Inc. (NASDAQ: PRTH), the payments and banking solution that streamlines collecting, storing, lending and sending money to unlock revenue opportunities, today announced the launch of its Ambient business for Individual Coverage Health Reimbursement Arrangement (ICHRA) plan payments and administration.\n<\/p>\n

\nICHRAs are an employer-funded health benefit that allows employers to reimburse employees tax-free for individual health insurance premiums and qualified medical expenses.\n<\/p>\n

\n\u201cICHRAs are experiencing rapid growth in the U.S., driven by their flexibility, potential cost savings, and ability to expand health coverage options,\u201d said Jim Mrowka, the chief operating officer of Priority\u2019s Ambient business unit. \u201cOf particular note, ICHRAs allow many small- and medium-size businesses to offer health benefits to their employees for the first time: 83% of new ICHRA adopters previously offered no health insurance.\u201d\n<\/p>\n

\nThe Ambient platform empowers insurance brokers and third-party administrators (TPAs) to build high margin ICHRA businesses and enables employers to easily establish an ICHRA plan, generate customized plan documents, manage election and substantiation, and streamline payment administration through an employee-low-touch payments loop.\n<\/p>\n

\n\u201cWe\u2019re very pleased to have Ambient in our SMB product lineup,\u201d said Priority CEO Tom Priore. \u201cHelping businesses grow and prosper is in our DNA. ICHRAs are primarily a health benefit, but their structure and flexibility create positive ripple effects for the whole business, from financial management to employee satisfaction.\u201d\n<\/p>\n

\nFor more information about Ambient, visit ambienttpa.com<\/a>.\n<\/p>\n

About Priority<\/b><\/p>\n

\nPriority is the payments and banking solution that enables businesses to collect, store, lend and send funds through a unified commerce engine. Our platform combines payables, merchant services, and banking and treasury solutions so leaders can streamline financial operations efficiently \u2014 and our innovative industry experts help businesses navigate and build momentum on the path to growth. With the Priority Commerce Engine, leaders can accelerate cash flow, optimize working capital, reduce unnecessary costs, and unlock new revenue opportunities. For more information, visit prioritycommerce.com<\/a>.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250327553974\/en\/<\/a><\/span><\/p>\n

\nMedia contact: Alison Jones, alison.jones@prth.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Georgia<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Professional Services Finance Banking Small Business Accounting Professional Services Technology Other Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Priority Launches Ambient for ICHRA Plan Administration and Payments ALPHARETTA, Ga.–(BUSINESS WIRE)– Priority Technology Holdings, Inc. (NASDAQ: PRTH), the payments and banking solution that streamlines collecting, storing, lending and sending money to unlock revenue opportunities, today announced the launch of its Ambient business for Individual Coverage Health Reimbursement Arrangement (ICHRA) plan payments and administration. ICHRAs are an employer-funded health benefit that allows employers to reimburse employees tax-free for individual health insurance premiums and qualified medical expenses. \u201cICHRAs are experiencing rapid growth in the U.S., driven by their flexibility, potential cost savings, and ability to expand health coverage options,\u201d said Jim Mrowka, the chief operating officer of Priority\u2019s Ambient business unit. \u201cOf particular note, ICHRAs allow many small- and medium-size businesses … <\/p>\n

Continue reading “Priority Launches Ambient for ICHRA Plan Administration and Payments”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-830474","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPriority Launches Ambient for ICHRA Plan Administration and Payments - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/priority-launches-ambient-for-ichra-plan-administration-and-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Priority Launches Ambient for ICHRA Plan Administration and Payments - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Priority Launches Ambient for ICHRA Plan Administration and Payments ALPHARETTA, Ga.–(BUSINESS WIRE)– Priority Technology Holdings, Inc. (NASDAQ: PRTH), the payments and banking solution that streamlines collecting, storing, lending and sending money to unlock revenue opportunities, today announced the launch of its Ambient business for Individual Coverage Health Reimbursement Arrangement (ICHRA) plan payments and administration. ICHRAs are an employer-funded health benefit that allows employers to reimburse employees tax-free for individual health insurance premiums and qualified medical expenses. \u201cICHRAs are experiencing rapid growth in the U.S., driven by their flexibility, potential cost savings, and ability to expand health coverage options,\u201d said Jim Mrowka, the chief operating officer of Priority\u2019s Ambient business unit. \u201cOf particular note, ICHRAs allow many small- and medium-size businesses … Continue reading "Priority Launches Ambient for ICHRA Plan Administration and Payments"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/priority-launches-ambient-for-ichra-plan-administration-and-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T12:03:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250327553974r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/priority-launches-ambient-for-ichra-plan-administration-and-payments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/priority-launches-ambient-for-ichra-plan-administration-and-payments\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Priority Launches Ambient for ICHRA Plan Administration and Payments\",\"datePublished\":\"2025-03-27T12:03:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/priority-launches-ambient-for-ichra-plan-administration-and-payments\\\/\"},\"wordCount\":384,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/priority-launches-ambient-for-ichra-plan-administration-and-payments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250327553974r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/priority-launches-ambient-for-ichra-plan-administration-and-payments\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/priority-launches-ambient-for-ichra-plan-administration-and-payments\\\/\",\"name\":\"Priority Launches Ambient for ICHRA Plan Administration and Payments - 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