{"id":830473,"date":"2025-03-27T08:03:30","date_gmt":"2025-03-27T12:03:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/"},"modified":"2025-03-27T08:03:30","modified_gmt":"2025-03-27T12:03:30","slug":"pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/","title":{"rendered":"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions<\/b><\/p>\n<p><b><i>New Collaboration Provides Top-Performing Fabric Care Products to Keep Players\u2019 Gear Clean, Fresh, and Game-Ready<\/i><\/b><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nProcter &amp; Gamble (P&amp;G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the &#8220;Official Laundry Partners.&#8221; This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players\u2019 gear, allowing teams to focus on the love of the game.\n<\/p>\n<p>\nThese industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. The collaboration includes the following products:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Tide Laundry Detergent<\/b>: Known for its deep-cleaning power, Tide removes even the toughest stains, ensuring that uniforms are clean and ready for each game.\n<\/li>\n<li><b>Downy Rinse &amp; Refresh Fabric Rinse<\/b>: Helps remove tough, set-in odors, keeping uniforms fresh from the sweat and stink that accumulates during intense gameplay.\n<\/li>\n<li><b>Unstopables Scent Booster Beads<\/b>: Delivers long-lasting freshness, keeping uniforms smelling fresh in the locker room and all-game long.\n<\/li>\n<li><b>Bounce Dryer Sheets<\/b>: Provides effective static control, ensuring that uniforms are smooth without the cling on game day.\n<\/li>\n<\/ul>\n<p>\n\u201cTide, Downy, Unstopables, and Bounce have long been trusted by equipment managers for keeping uniforms in top condition,\u201d said Curtis Andrade, President of the NBAEMA. \u201cThis partnership takes laundry care to the next level, providing even more powerful tools to help equipment managers deliver the best for their teams.\u201d\n<\/p>\n<p>\nThese equipment managers are tasked with ensuring every uniform, piece of training gear, and accessory is in top condition, a responsibility that demands long hours and fast turnarounds, especially between games. On average, professional basketball equipment managers are responsible for laundering thousands of pounds of gear each week, which includes jerseys, practice uniforms, and personal apparel. With P&amp;G Laundry Care\u2019s high-performance products, this partnership helps streamline their work by addressing some of the most challenging aspects of caring for fabrics, empowering the 75 equipment managers to spend less time on laundry.\n<\/p>\n<p>\n\u201cThe toughest jobs require the toughest solutions,\u201d said Sammy Wang, Senior Scientist, P&amp;G Laundry Care, \u201cand the buildup from sweat, odors, and constant wear makes laundry one of the more challenging tasks for equipment managers. Our lineup of products effectively tackles these daily challenges, ensuring uniforms stay fresh, clean, and game-ready.\u201d\n<\/p>\n<p>\nFor more information about the partnership and P&amp;G\u2019s Laundry Care products, please visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnbaema.com%2Fofficial-laundry-partners%2F&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnbaema.com%2Fofficial-laundry-partners%2F&amp;index=1&amp;md5=a4b0ac48acdd836468a7199b9f7b5768\">https:\/\/nbaema.com\/official-laundry-partners\/<\/a><\/p>\n<p><b><i>About Procter &amp; Gamble<\/i><\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head &amp; Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4f2f09af39dc25939394d47fb02715e4\">https:\/\/www.pg.com<\/a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=e0a662fd0debcec7a56aa6eb4599e065\">https:\/\/www.pg.com\/news<\/a>.\n<\/p>\n<p><b><i>About NBAEMA<\/i><\/b><\/p>\n<p>\nThe National Basketball Athletic Equipment Managers Association (NBAEMA) is the professional organization representing full-time equipment managers in professional basketball. Dedicated to excellence in team operations, NBAEMA members play a critical role in ensuring players, coaches, and basketball operations staff have the essential gear, apparel, and logistical support needed to perform at the highest level. Through collaboration, innovation, and leadership, NBAEMA continues to advance the profession, set best practices, and uphold the highest standards of service in professional basketball. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nbaema.com&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=www.nbaema.com&amp;index=4&amp;md5=3fc62bad2195a87fe4fdc1fa65969392\">www.nbaema.com<\/a> or follow on Instagram @nbaema.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250327500463r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250327500463\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250327500463\/en\/<\/a><\/span><\/p>\n<p>\nM Booth<br \/>\n<br \/>Rachel Koggan, 973-464-6469<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:rachelk@mbooth.com\">rachelk@mbooth.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b><\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Other Consumer Other Sports Women Marketing Communications Men Family Consumer Teens Basketball<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250327500463\/en\/2420317\/3\/NBAEMA_P_G_LOCKUP_4brand.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions New Collaboration Provides Top-Performing Fabric Care Products to Keep Players\u2019 Gear Clean, Fresh, and Game-Ready CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Procter &amp; Gamble (P&amp;G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the &#8220;Official Laundry Partners.&#8221; This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players\u2019 gear, allowing teams to focus on the love of the game. These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-830473","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions New Collaboration Provides Top-Performing Fabric Care Products to Keep Players\u2019 Gear Clean, Fresh, and Game-Ready CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Procter &amp; Gamble (P&amp;G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the &#8220;Official Laundry Partners.&#8221; This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players\u2019 gear, allowing teams to focus on the love of the game. These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. &hellip; Continue reading &quot;P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T12:03:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250327500463r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions\",\"datePublished\":\"2025-03-27T12:03:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\\\/\"},\"wordCount\":675,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250327500463r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\\\/\",\"name\":\"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions - 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These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. &hellip; Continue reading \"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-27T12:03:30+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250327500463r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions","datePublished":"2025-03-27T12:03:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/"},"wordCount":675,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250327500463r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/pg-and-the-national-basketball-athletic-equipment-managers-association-nbaema-team-up-to-power-laundry-solutions\/","name":"P&amp;G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions - 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