{"id":830154,"date":"2025-03-26T13:33:07","date_gmt":"2025-03-26T17:33:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/"},"modified":"2025-03-26T13:33:07","modified_gmt":"2025-03-26T17:33:07","slug":"lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/","title":{"rendered":"Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdecimal { list-style-type: decimal }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing<\/b><\/p>\n<p><i>Lincoln\u2019s WellnessPATH<sup>\u00ae<\/sup> Marketplace connects employees with a suite of financial wellness solutions to help them plan, save and navigate key financial decisions.<\/i><\/p>\n<p>RADNOR, Pa.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWith household debt reaching over $18 trillion in the U.S.<sup>1<\/sup>, more and more employees seek financial wellness support from their employers in addition to traditional group benefits and retirement planning services. Lincoln\u2019s flexible wellness program, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions%2Fwellnesspathmarketplace&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=WellnessPATH%26%23174%3B+Marketplace&amp;index=1&amp;md5=ffebd03b28d039163ef7b2776c8a3952\"><i>WellnessPATH<sup>\u00ae<\/sup><\/i> Marketplace<\/a>, helps employers support their employees in taking action to address their financial concerns. Employees can easily access this one-stop shop for financial wellness benefits and products offered by Lincoln through <i>WellnessPATH<sup>\u00ae<\/sup><\/i> Marketplace, as well as the rest of their Workplace Solutions employee benefits and retirement plan details.\n<\/p>\n<p>\nSince launching in 2023, <i>WellnessPATH<sup>\u00ae<\/sup><\/i> Marketplace has expanded to offer 10 solutions to help build employee confidence including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nStudent loan support resources\n<\/li>\n<li>\nEmergency savings account solutions\n<\/li>\n<li>\nTax preparation discounts\n<\/li>\n<li>\nHome, auto and renters insurance\n<\/li>\n<li>\nPet insurance\n<\/li>\n<li>\n529 college savings plan finder\n<\/li>\n<li>\nEstate planning support\n<\/li>\n<li>\nDebt management\n<\/li>\n<li>\nHomebuying support*\n<\/li>\n<\/ul>\n<p>\nAdditionally, within Marketplace, Lincoln\u2019s simple, interactive <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=WellnessPATH%26%23174%3B&amp;index=2&amp;md5=b930bae2b8c6a085074ee65c7997f7cd\"><i>WellnessPATH<\/i><sup>\u00ae<\/sup><\/a> tool can provide employees with the information and education they need to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions%2Fsuccessstories%23Ashley&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=create+a+personalized+journey&amp;index=3&amp;md5=41e6493f53651e4b81b580c082b25f4e\">create a personalized journey<\/a> to improve their financial wellbeing at every stage of life, from entering the work force, buying a home to nearing retirement. When offered financial wellness resources, nearly all employees surveyed (93%) reported a positive impact<sup>2<\/sup> and 62% shared that they reached or came very close to their goals,<sup>3<\/sup> a Lincoln Financial survey found.\n<\/p>\n<p>\n\u201cWe\u2019re proud of the expansion of our wellness offerings on <i>WellnessPATH<\/i><sup>\u00ae<\/sup> Marketplace,\u201d said James Reid, executive vice president, president, Workplace Solutions, Lincoln Financial. \u201cThe expansion of our partnership with Candidly to include access to college savings solutions, as well as the introduction of tax preparation, estate planning and homebuying support solutions through additional partnerships, demonstrates our commitment to helping our customers and their employees reach their financial wellness goals.\u201d\n<\/p>\n<p>\nRecent <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvisit.lfg.com%2F4ahbWGz&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=Lincoln+Financial+data&amp;index=4&amp;md5=c113f4ae8c9d969d9eca19c23ab33564\">Lincoln Financial data<\/a> found that 85% of employees point to finances as the top stressor which negatively impacts their productivity. A common stressor is their ability to navigate debt, including student loans and consumer debt, as more than eight in 10 workers report having debt, and six in 10 have credit card debt.<sup>4<\/sup> When it comes to saving for retirement, non-participants are more likely to struggle with paying down debt and saving for retirement than workers who are participating in their employer-sponsored retirement plan.\n<\/p>\n<p>\nIn partnership with Candidly, Lincoln\u2019s <i>WellnessPATH<sup>\u00ae<\/sup><\/i>Marketplace <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions%2Fwellnesspathmarketplace%2Fstudentloansolutions&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=student+loan+support&amp;index=5&amp;md5=91cc5518754fbdcb839d127bd8809c61\">student loan support<\/a> solutions allows employees to borrow on their own terms by browsing, comparing and applying for offers from top lenders. Additionally, within <i>WellnessPATH<sup>\u00ae<\/sup><\/i> Marketplace, employees can create an <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions%2Fwellnesspathmarketplace%2Femergencysavingssolutions&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=emergency+savings+account&amp;index=6&amp;md5=c34bf3f55fc44c8ceabbf8f16008d644\">emergency savings account<\/a> \u2013 also powered by Candidly \u2013 to help employees take charge of their savings to build financial resilience.\n<\/p>\n<p>\nEmployers have the opportunity to enhance the student loan and emergency savings solutions with the option to make contributions directly to employee\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions%2Fwellnesspathmarketplace%2Fstudentloansolutions&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=student+loans&amp;index=7&amp;md5=9fa60e820742d2f6dd238544e81ecab6\">student loans<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lincolnfinancial.com%2Fpublic%2Fgeneral%2Fwellnesssolutions%2Fwellnesspathmarketplace%2Femergencysavingssolutions&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=emergency+savings+accounts&amp;index=8&amp;md5=0033bfb665c19290985aa9f38d1a3996\">emergency savings accounts<\/a>. These enhancements have the opportunity to further support the individual and has the potential to generate greater employee satisfaction as well as attract and retain talent.\n<\/p>\n<p>\n\u201cThe most impactful products are born from listening to our clients,\u201d said Sharon Scanlon, senior vice president, Group Protection Product, Workplace Solutions Marketing and Customer Experience. \u201cThey depend on us to adapt to their employees\u2019 evolving needs, and their input, coupled with our industry research, inspires us to provide solutions that address real-life challenges. Our new <i>WellnessPATH<\/i><sup>\u00ae<\/sup> Marketplace offerings were designed to promote financial resiliency and help them thrive.\u201d\n<\/p>\n<p>\nLincoln is committed to the continued expansion of offerings on <i>WellnessPATH<sup>\u00ae<\/sup><\/i>Marketplace and providing innovative workplace solutions to enable more Americans to confidently succeed their way.\n<\/p>\n<p><b>About Lincoln Financial<\/b><\/p>\n<p>\nLincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2024, approximately 17 million customers trust our guidance and solutions across four core businesses \u2013 annuities, life insurance, group protection, and retirement plan services. As of December 31, 2024, the company has $321 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.\n<\/p>\n<p>\nLincoln is not affiliated with third party vendors provided through the <i>WellnessPATH<\/i><sup>\u00ae<\/sup> Marketplace.\n<\/p>\n<p>\nLincoln will receive a marketing distribution fee for third party products purchased through <i>WellnessPATH<\/i><sup>\u00ae<\/sup> Marketplace. Depending on the arrangement, it may be a flat-dollar fee or a percentage of fees received by the third party vendor ranging from $1 \u2013 $600 per transaction.\n<\/p>\n<p>\nLincoln and its affiliates do not provide advice about the products and services offered by third party vendors. The information provided through <i>WellnessPATH<\/i><sup>\u00ae<\/sup> Marketplace is general and educational in nature and should not be considered professional advice. Everyone\u2019s circumstances are different and before making a financial wellness decision, an appropriate professional should be consulted.\n<\/p>\n<p><i>WellnessPATH<\/i><sup>\u00ae<\/sup> Marketplace may offer links to third party websites, which are not part of Lincoln&#8217;s websites (\u201cSites\u201d). Lincoln does not own, control, or endorse the content or products and services available through these third party websites. Lincoln does not assume any responsibility for any losses or damages in connection with the security, privacy practices, or content of any third party websites. These third party websites may have privacy and security policies that differ from our Sites.\n<\/p>\n<p><b>LCN-7746948-031425<\/b><\/p>\n<ol class=\"bwlistdecimal\">\n<li>\nFederal Reserve of New York, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.newyorkfed.org%2Fmicroeconomics%2Fhhdc&amp;esheet=54228731&amp;newsitemid=20250326744984&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.newyorkfed.org%2Fmicroeconomics%2Fhhdc&amp;index=9&amp;md5=e291d1e20612a77d66258cbbf22028cd\">https:\/\/www.newyorkfed.org\/microeconomics\/hhdc<\/a><\/li>\n<li>\nLincoln, Wellness@Work: Group Benefits, 2022.\n<\/li>\n<li>\nLincoln Financial, Consumer Sentiment Tracker, November 2024\n<\/li>\n<li>\nLincoln Financial, Wellness@Work: Retirement Study, 2023\n<\/li>\n<\/ol>\n<p>\n*Coming soon\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326744984r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250326744984\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250326744984\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:Media@lfg.com\">Media@lfg.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Pennsylvania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Personal Finance Finance Professional Services Insurance Human Resources<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250326744984\/en\/2244364\/3\/Lincoln_new_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing Lincoln\u2019s WellnessPATH\u00ae Marketplace connects employees with a suite of financial wellness solutions to help them plan, save and navigate key financial decisions. RADNOR, Pa.&#8211;(BUSINESS WIRE)&#8211; With household debt reaching over $18 trillion in the U.S.1, more and more employees seek financial wellness support from their employers in addition to traditional group benefits and retirement planning services. Lincoln\u2019s flexible wellness program, WellnessPATH\u00ae Marketplace, helps employers support their employees in taking action to address their financial concerns. Employees can easily access this one-stop shop for financial wellness benefits and products offered by Lincoln through WellnessPATH\u00ae Marketplace, as well as the rest of their Workplace Solutions employee benefits and retirement plan details. Since &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-830154","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing Lincoln\u2019s WellnessPATH\u00ae Marketplace connects employees with a suite of financial wellness solutions to help them plan, save and navigate key financial decisions. RADNOR, Pa.&#8211;(BUSINESS WIRE)&#8211; With household debt reaching over $18 trillion in the U.S.1, more and more employees seek financial wellness support from their employers in addition to traditional group benefits and retirement planning services. Lincoln\u2019s flexible wellness program, WellnessPATH\u00ae Marketplace, helps employers support their employees in taking action to address their financial concerns. Employees can easily access this one-stop shop for financial wellness benefits and products offered by Lincoln through WellnessPATH\u00ae Marketplace, as well as the rest of their Workplace Solutions employee benefits and retirement plan details. 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RADNOR, Pa.&#8211;(BUSINESS WIRE)&#8211; With household debt reaching over $18 trillion in the U.S.1, more and more employees seek financial wellness support from their employers in addition to traditional group benefits and retirement planning services. Lincoln\u2019s flexible wellness program, WellnessPATH\u00ae Marketplace, helps employers support their employees in taking action to address their financial concerns. Employees can easily access this one-stop shop for financial wellness benefits and products offered by Lincoln through WellnessPATH\u00ae Marketplace, as well as the rest of their Workplace Solutions employee benefits and retirement plan details. Since &hellip; Continue reading \"Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-26T17:33:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326744984r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing","datePublished":"2025-03-26T17:33:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/"},"wordCount":944,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326744984r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lincoln-financial-expands-financial-wellness-solutions-to-empower-employee-wellbeing\/","name":"Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing - 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