{"id":830009,"date":"2025-03-26T09:03:18","date_gmt":"2025-03-26T13:03:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\/"},"modified":"2025-03-26T09:03:18","modified_gmt":"2025-03-26T13:03:18","slug":"american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\/","title":{"rendered":"American Home Shield Brings Back Rachel Dratch for Year Two of Campaign"},"content":{"rendered":"

<\/p>\n

American Home Shield Brings Back Rachel Dratch for Year Two of Campaign<\/b><\/p>\n

\nComedienne Rachel Dratch again stars as Warrantina, the mystical character who senses the positive energy of a home warranty and the new video chat with an Expert.<\/i><\/p>\n

MEMPHIS, Tenn.–(BUSINESS WIRE<\/a>)–Frontdoor, Inc.<\/a> (NASDAQ: FTDR), the parent company of American Home Shield, the nation\u2019s leading provider of home warranties, announced the second year of its marketing campaign featuring comedienne Rachel Dratch as Warrantina.\n<\/p>\n

\n\u201cThe spirit and magic that Warrantina brings to American Home Shield and the warranty conversation stands out in a unique and special way,\u201d said Kathy Collins, Frontdoor, Inc.\u2019s Chief Revenue Officer. \u201cWe couldn\u2019t be more excited to partner with Rachel for a second year in a row and bring a new depth to Warrantina. We also get to show off video chat with live repair Experts so our members can experience help with home fixes over the phone,\u201d Collins said.\n<\/p>\n

\nWhile the campaign continues to educate homeowners about the value of a home warranty, the ability to video chat with an Expert is new for this year\u2019s campaign. Members of select AHS plans, at no additional cost, can now connect with an experienced Expert in real-time through the AHS app, for help with plumbing, electrical, HVAC, and appliance issues. Since video chat launched on February 27, nearly 20% of members doing a video chat have been able to solve their problem right over the phone or the Expert provided the information needed for the homeowner to do the repair or maintenance themselves, saving time and money.\n<\/p>\n

\n\u201cStepping back into Warrantina\u2019s clogs and bangles with American Home Shield for a second year has been super fun,\u201d said Rachel Dratch. \u201cLast year when we created this character together with the team at Fallon, it was all about an introduction to who she was and what she valued\u2014warranties, obviously. But this year, we\u2019ve been able to dig a bit deeper, show her in home situations with families, and introduce some new ways to help customers. It\u2019s been fun to expand her world and, I mean, who doesn\u2019t want to be turned into a doll?\u201d\n<\/p>\n

\nDratch brings the video chat experience to life through one new spot called \u201cAncient Manual.\u201d Airing on broadcast and digital channels, the 30-second ad captures the helpfulness of AHS Experts in solving homeowners\u2019 repair and maintenance problems. Other creative assets emphasize the value of a home warranty in giving homeowners peace of mind, knowing they are protected against unplanned covered breakdowns.\n<\/p>\n

\nAs with the 2024 campaign, Frontdoor partnered with its creative agency of record, Fallon, to develop the 2025 American Home Shield campaign. The ads were shot on location in Los Angeles in February.\n<\/p>\n

\n\u201cIt\u2019s one thing to get the opportunity to create a character like Warrantina with Rachel and American Home Shield, and a whole other amazing opportunity to get to do it two years in a row,\u201d said Emily Swenson, group Creative Director, Fallon. \u201cThis year we were able to delve deeper into who Warrantina is and how she might show up in new scenarios, from the relatability of looking for that long lost appliance manual to shopping with your family.\u201d\n<\/p>\n

\nAdditionally, the brand will have an ongoing presence in Netflix\u2019s massively successful airings of WWE RAW on Monday nights, as well as in DirecTV around the March men\u2019s and women\u2019s basketball tournaments with a spot in each game, airing across multiple channels this month.\n<\/p>\n

\nFor more information, visit ahs.com<\/a>.\n<\/p>\n

\nSee the plan agreement<\/a> for coverage details, including service fees, limitations and exclusions. Coverage limits and charges for non-covered items may apply. Video chat available as a member benefit with select AHS plans. Video chat hours are from 6 a.m.\u20139 p.m. central time, 7 days a week, subject to change.\n<\/p>\n

New Jersey Residents: The product being offered is a service contract and is separate and distinct from any product or service warranty which may be provided by the home builder or manufacturer.<\/i><\/p>\n

About Frontdoor, Inc.<\/b><\/p>\n

\nFrontdoor is the industry leader in home warranties and new home structural warranties, and a leading provider of on-demand home repair and maintenance services. As the parent company of two leading brands \u2013 American Home Shield and 2-10 Home Buyers Warranty \u2013 totaling more than two million members \u2013 we bring over 50 years of experience in the home warranty category, a cultivated national network of independent service contractors, and a reputation for delivering quality service and product innovation. American Home Shield, the leader in home warranties, gives homeowners peace of mind, budget protection and convenience, covering up to 29 home systems and appliances from costly and unexpected breakdowns. 2-10 Home Buyers Warranty is the leader in new home structural warranties, providing home builders with coverage for structural failures. These two brands, together with Frontdoor\u2019s cutting-edge on-demand services, provide an unbeatable combination that meets the full suite of homeowner repair and maintenance needs. For more information about Frontdoor, Inc., please visit frontdoorhome.com<\/a>.\n<\/p>\n

Forward Looking Statements<\/strong><\/p>\n

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s current expectations and beliefs, as well as a number of assumptions concerning future events. These statements are subject to risks, uncertainties, assumptions, and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements, because actual results may vary materially from those expressed or implied. The reports filed by Frontdoor pursuant to United States securities laws contain discussions of these risks and uncertainties. Frontdoor assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers are advised to review Frontdoor’s filings with the United States Securities and Exchange Commission (which are available on the SEC’s EDGAR database at <\/i>www.sec.gov<\/span><\/i> and via Frontdoor\u2019s website at <\/i>investors.frontdoorhome.com<\/i><\/a>).<\/i><\/p>\n

\nFTDR-Company\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250326641220\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Tom Collins
\n
816.500.0336
\n
mediacenter@frontdoor.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Tennessee<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Advertising Communications Residential Building & Real Estate Insurance Construction & Property<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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American Home Shield Brings Back Rachel Dratch for Year Two of Campaign Comedienne Rachel Dratch again stars as Warrantina, the mystical character who senses the positive energy of a home warranty and the new video chat with an Expert. MEMPHIS, Tenn.–(BUSINESS WIRE)–Frontdoor, Inc. (NASDAQ: FTDR), the parent company of American Home Shield, the nation\u2019s leading provider of home warranties, announced the second year of its marketing campaign featuring comedienne Rachel Dratch as Warrantina. \u201cThe spirit and magic that Warrantina brings to American Home Shield and the warranty conversation stands out in a unique and special way,\u201d said Kathy Collins, Frontdoor, Inc.\u2019s Chief Revenue Officer. \u201cWe couldn\u2019t be more excited to partner with Rachel for a second year in a row … <\/p>\n

Continue reading “American Home Shield Brings Back Rachel Dratch for Year Two of Campaign”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-830009","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAmerican Home Shield Brings Back Rachel Dratch for Year Two of Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Home Shield Brings Back Rachel Dratch for Year Two of Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"American Home Shield Brings Back Rachel Dratch for Year Two of Campaign Comedienne Rachel Dratch again stars as Warrantina, the mystical character who senses the positive energy of a home warranty and the new video chat with an Expert. MEMPHIS, Tenn.–(BUSINESS WIRE)–Frontdoor, Inc. (NASDAQ: FTDR), the parent company of American Home Shield, the nation\u2019s leading provider of home warranties, announced the second year of its marketing campaign featuring comedienne Rachel Dratch as Warrantina. \u201cThe spirit and magic that Warrantina brings to American Home Shield and the warranty conversation stands out in a unique and special way,\u201d said Kathy Collins, Frontdoor, Inc.\u2019s Chief Revenue Officer. \u201cWe couldn\u2019t be more excited to partner with Rachel for a second year in a row … Continue reading "American Home Shield Brings Back Rachel Dratch for Year Two of Campaign"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T13:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250326641220r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"American Home Shield Brings Back Rachel Dratch for Year Two of Campaign\",\"datePublished\":\"2025-03-26T13:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\\\/\"},\"wordCount\":1046,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250326641220r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/american-home-shield-brings-back-rachel-dratch-for-year-two-of-campaign\\\/\",\"name\":\"American Home Shield Brings Back Rachel Dratch for Year Two of Campaign - 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