{"id":829917,"date":"2025-03-26T08:06:55","date_gmt":"2025-03-26T12:06:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/"},"modified":"2025-03-26T08:06:55","modified_gmt":"2025-03-26T12:06:55","slug":"new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/","title":{"rendered":"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform<\/b><\/p>\n<p class=\"bwalignc\"><i>Women&#8217;s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDeep Blue Sports + Entertainment today announced the launch of the Women\u2019s Sports Audience Intelligence &amp; Monetization (WS\/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women&#8217;s sports fans. Genius Sports Limited (\u201cGenius Sports\u201d) (NYSE:GENI) is the platform&#8217;s first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activation around women&#8217;s sports.\n<\/p>\n<p>\nLaunching alongside NCAA Women&#8217;s March Madness, the platform allows brands to reach and engage women\u2019s sports fans both within and beyond sports content. The partnership combines Deep Blue&#8217;s strategic expertise in women&#8217;s sports, Genius Sports&#8217; exclusive league relationships (including the WNBA and NCAA), and Precise\u2019s proof-based collaboration technology to power data-driven marketing with transparency and precision.\n<\/p>\n<p>\nViewership of women&#8217;s sports has more than doubled in just two years. The WS\/AIM Service was designed to transform fan insights into first-party audience segments, which will be activated through publisher-direct inventory, creating scalable media buying opportunities. Genius Sports\u2019 FANHub serves as the sports-first activation layer, delivering dynamic reach and precise measurement.\n<\/p>\n<p>\nAt the core of the WS\/AIM Service is a commitment to athlete, team, and league empowerment, ensuring all parties maintain ownership and control over their audience data. Built on Precise\u2019s Proof-based lineage, the network enables verifiable, privacy-preserving collaboration, giving stakeholders transparency and direct monetization opportunities without compromising data integrity. Through this model, athletes, teams, and leagues can unlock new revenue streams while maintaining control over how their audiences are engaged. Deep Blue and Precise serve as strategic consultants in this capacity, helping organizations maximize the value of their audience intelligence and monetization strategies in a privacy-first marketplace.\n<\/p>\n<p>\n&#8220;The future of women&#8217;s sports marketing requires both innovative technology and deep category expertise,&#8221; said Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment. &#8220;The Genius Sports platform allows us to create specialized and scalable audience solutions for our brand partners, addressing a media systems gap in women&#8217;s sports while delivering dynamic campaigns that enhance the experience for fans.&#8221;\n<\/p>\n<p>\n&#8220;Women&#8217;s sports represent one of the most compelling marketing opportunities for advertisers,&#8221; said Josh Linforth, Chief Revenue Officer at Genius Sports. &#8220;This partnership enables brands to connect with these growing fan bases through newly created audience segments and gametime capabilities that match the excitement of live women&#8217;s sports.&#8221;\n<\/p>\n<p><b>ABOUT DEEP BLUE<\/b><\/p>\n<p>\nAs a woman-owned portfolio company founded in 2023, Deep Blue is the world\u2019s first firm exclusively dedicated to driving more commercial investment and business opportunities in women\u2019s sports.\n<\/p>\n<p>\nRecognized by Sports Business Journal as a Women\u2019s Sports Power Player in just its first year in business, Deep Blue\u2019s team includes media, marketing and advertising practitioners working alongside an Athlete Advisory Council comprised of professional female athletes to ensure brands have a first-person perspective when building their women\u2019s sports-focused marketing strategies and brand messaging.\n<\/p>\n<p>\nLed by Founder and CEO Laura Correnti, Deep Blue\u2019s services include full-service agency capabilities for brands, strategic positioning and partnership development for teams and leagues, and best-in-class thought leadership programs and IP development. The firm produces the annual Business of Women&#8217;s Sports Summit along with co-managing iHeart Women\u2019s Sports in partnership with iHeartMedia and developing the Next Is Now anthology series on Roku in partnership with Religion of Sports and Ensemble.\n<\/p>\n<p><b>About Genius Sports<\/b><\/p>\n<p>\nGenius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.\n<\/p>\n<p>\nWe are the trusted partner to over 400 sports organizations, including many of the world\u2019s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.\n<\/p>\n<p>\nGenius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326560594r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250326560594\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250326560594\/en\/<\/a><\/span><\/p>\n<p>\nDEEP BLUE<br \/>\n<br \/>Nicole Ryan<br \/>\n<br \/>VP, Communications<br \/>\n<br \/>Deep Blue Sports + Entertainment<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@deepbluesportsent.com\">press@deepbluesportsent.com<br \/>\n<\/a><\/p>\n<p>Genius Sports<br \/>\n<br \/>Chris Dougan, Chief Communications Officer<br \/>\n<br \/>+1 (202) 766-4430<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris.dougan@geniussports.com\">chris.dougan@geniussports.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> General Sports Data Management Technology Marketing Advertising Communications Professional Services Other Entertainment Basketball Women Sports Entertainment Digital Marketing Consumer Data Analytics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250326560594\/en\/2420712\/3\/PRIMARY-LOGO-Genius-Sports-Stacked-With-Text-Blue-RGB-PNG.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform Women&#8217;s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports NEW YORK&#8211;(BUSINESS WIRE)&#8211; Deep Blue Sports + Entertainment today announced the launch of the Women\u2019s Sports Audience Intelligence &amp; Monetization (WS\/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women&#8217;s sports fans. Genius Sports Limited (\u201cGenius Sports\u201d) (NYSE:GENI) is the platform&#8217;s first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activation around women&#8217;s sports. Launching alongside NCAA Women&#8217;s March Madness, the platform allows brands to reach and engage women\u2019s sports fans both &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-829917","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform Women&#8217;s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports NEW YORK&#8211;(BUSINESS WIRE)&#8211; Deep Blue Sports + Entertainment today announced the launch of the Women\u2019s Sports Audience Intelligence &amp; Monetization (WS\/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women&#8217;s sports fans. Genius Sports Limited (\u201cGenius Sports\u201d) (NYSE:GENI) is the platform&#8217;s first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activation around women&#8217;s sports. Launching alongside NCAA Women&#8217;s March Madness, the platform allows brands to reach and engage women\u2019s sports fans both &hellip; Continue reading &quot;New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T12:06:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326560594r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform\",\"datePublished\":\"2025-03-26T12:06:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\\\/\"},\"wordCount\":793,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250326560594r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\\\/\",\"name\":\"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform - 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Genius Sports Limited (\u201cGenius Sports\u201d) (NYSE:GENI) is the platform&#8217;s first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activation around women&#8217;s sports. Launching alongside NCAA Women&#8217;s March Madness, the platform allows brands to reach and engage women\u2019s sports fans both &hellip; Continue reading \"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-26T12:06:55+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326560594r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform","datePublished":"2025-03-26T12:06:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/"},"wordCount":793,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250326560594r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-deep-blue-audience-intelligence-and-monetization-service-to-be-offered-on-genius-sports-fanhub-platform\/","name":"New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports\u2019 FANHub Platform - 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