{"id":829590,"date":"2025-03-25T12:33:05","date_gmt":"2025-03-25T16:33:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/toast-and-food-critic-keith-lee-team-up-to-give-back-to-restaurants\/"},"modified":"2025-03-25T12:33:05","modified_gmt":"2025-03-25T16:33:05","slug":"toast-and-food-critic-keith-lee-team-up-to-give-back-to-restaurants","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/toast-and-food-critic-keith-lee-team-up-to-give-back-to-restaurants\/","title":{"rendered":"Toast and Food Critic Keith Lee Team Up to Give Back to Restaurants"},"content":{"rendered":"

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Toast and Food Critic Keith Lee Team Up to Give Back to Restaurants<\/b><\/p>\n

Toast and Lee to surprise deserving restaurants with $150,000 total in cash prizes to celebrate the little things they do to deliver great hospitality experiences<\/i><\/p>\n

BOSTON–(BUSINESS WIRE<\/a>)–
\nToast (NYSE: TOST) and acclaimed food critic, Keith Lee<\/a>, are joining forces to celebrate extraordinary restaurants and the little details that make them special. Beginning today, Toast and Lee will surprise the first of three restaurants with $50,000 each over the next few weeks.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250325388582\/en\/<\/a><\/p>\n

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\nBased on three categories, Commitment to Hospitality, Community Connection, Employee Care and Engagement, <\/i>Keith has selected the first two restaurants. Toast and Keith Lee will also select a third restaurant based on submissions entered on social media, awarding a final $50,000 cash prize to one restaurant \u2014 and $25,000 to the individual that nominates them.\n<\/p>\n

\n\u201cAs guests, we often see only what arrives on the plate, while restaurants orchestrate a complex symphony of details \u2013 from ingredients to atmosphere to staff choreography, and more \u2013 to make for amazing dining experiences,\u201d said Kelly Esten, Chief Marketing Officer at Toast. \u201cLike Toast, Keith Lee recognizes that it’s those little things that often set restaurants apart, not big marketing budgets or big name chefs. We\u2019re delighted to work with him \u2013 and invite our community on social media to do so as well \u2013 to recognize some truly special businesses.\u201d\n<\/p>\n

\n\u201cGetting a 10 out of 10 in my book is about more than the taste of the food alone \u2013 it\u2019s also about the energy when walking in the door, the way food might be packaged, or how the server made me feel when I ordered,\u201d said Lee. \u201cI\u2019ve made a career highlighting the way these details come together to make for great meals, and I\u2019m thrilled to work with Toast to celebrate just a few of the people in our big, broad restaurant community who make it happen.\u201d\n<\/p>\n

\nHow to participate:\n<\/p>\n

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  1. \nCatch the first giveaway on Keith\u2019s and Toast\u2019s social accounts on TikTok<\/a> or Instagram<\/a> starting today, and keep checking those same channels to see when Keith selects the second recipient.\n<\/li>\n
  2. \nNominate your favorite restaurant by April 25 at 12am ET for their chance to win $50,000 \u2013 and your chance to win $25,000 just for nominating them, here\u2019s how:
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    \u00a0\u00a0\u00a0\u00a0\u00a0\u25cb Post on TikTok or Instagram letting Keith and Toast know why this restaurant deserves to win.
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    \u00a0\u00a0\u00a0\u00a0\u00a0\u25cb Include #ItsTheLittleThings and #ToastContest hashtags in your post
    \n
    \u00a0\u00a0\u00a0\u00a0\u00a0\u25cb Tag Toast \u2013 @toasttab on Instagram and @toast_tab on TikTok.
    \n
    \u00a0\u00a0\u00a0\u00a0\u00a0\u25cb Full Official Rules are available at     https:\/\/pos.toasttab.com\/little-things-official-rules<\/a><\/li>\n
  3. \nBe sure to watch out on Instagram and Tiktok on May 13 for the winner to be announced \u2013 it could be your favorite restaurant \u2013 and you!\n<\/li>\n<\/ol>\n

    \nThe Toast and Keith Lee\u2019s collaboration continues Toast\u2019s Little Things<\/i> campaign, which kicked off in early 2025.\n<\/p>\n