{"id":829464,"date":"2025-03-25T08:53:52","date_gmt":"2025-03-25T12:53:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/blackrock-regains-top-spot-in-the-u-s-in-broadridges-fund-brand-50-2025-report\/"},"modified":"2025-03-25T08:53:52","modified_gmt":"2025-03-25T12:53:52","slug":"blackrock-regains-top-spot-in-the-u-s-in-broadridges-fund-brand-50-2025-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/blackrock-regains-top-spot-in-the-u-s-in-broadridges-fund-brand-50-2025-report\/","title":{"rendered":"BlackRock Regains Top Spot in the U.S. in Broadridge’s Fund Brand 50 2025 Report"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n U.S. fund selectors value ‘Solidity’ and ‘Client-oriented thinking’ above all other attributes when it comes to partnering with asset managers <\/i>\n <\/p>\n

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\n NEW YORK<\/span>
\n <\/span>, March 25, 2025<\/span><\/span> \/PRNewswire\/ — The latest edition of Broadridge’s Fund Brand 50<\/a> (FB50), an annual research study by global Fintech leader Broadridge Financial Solutions, Inc.<\/a>\u00a0(NYSE: BR) was released today, highlighting the world’s best-performing third-party asset management brands. The report reveals that a strong, respected, and trustworthy brand was the prime differentiator in a crowded marketplace for asset management firms, as fund selectors looked for well-known offerings and guaranteed returns from major global brands.<\/p>\n

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\n \"Broadridge
\n <\/a>\n <\/p>\n<\/p><\/div>\n

“The top three brands have maintained their position as the leaders for five years running, but this year, we’ve had a shake-up at the very top. BlackRock edged out Vanguard, driven by shifts in the preferences of fund selectors,” said Jeff Tjornehoj<\/span>, Senior Director, Fund Insights, Broadridge. “A strong brand is a valuable asset in fund management that contributes to the success and longevity of the business. By investing in and nurturing their brands, companies create a competitive advantage that sets them apart in a crowded and highly competitive marketplace.”<\/p>\n

The independent study measures and ranks asset managers’ relative brand attractiveness based on fund selector perceptions: taking into account 10 brand attributes to reveal the top U.S. and global brands. This is the latest study from Broadridge’s Data and Analytics business and highlights the depth and breadth of the firm’s global market insights.<\/p>\n

Top-10 U.S. Asset Management Brands<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

\n
\n Rank<\/b>
\n <\/span>\n <\/p>\n<\/td>\n

\n

\n
\n Fund Group<\/b>
\n <\/span>\n <\/p>\n<\/td>\n

\n

\n
\n Change<\/b>
\n <\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 1<\/span>\n <\/p>\n<\/td>\n

\n

\n BlackRock<\/span>\n <\/p>\n<\/td>\n

\n

\n
\n + 1<\/b>
\n <\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 2<\/span>\n <\/p>\n<\/td>\n

\n

\n Vanguard<\/span>\n <\/p>\n<\/td>\n

\n

\n
\n – 1<\/b>
\n <\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 3<\/span>\n <\/p>\n<\/td>\n

\n

\n Capital Group<\/span>\n <\/p>\n<\/td>\n

\n

\n 0<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 4<\/span>\n <\/p>\n<\/td>\n

\n

\n JPMorgan AM<\/span>\n <\/p>\n<\/td>\n

\n

\n 0<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 5<\/span>\n <\/p>\n<\/td>\n

\n

\n Fidelity<\/span>\n <\/p>\n<\/td>\n

\n

\n 0<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 6<\/span>\n <\/p>\n<\/td>\n

\n

\n First Trust<\/span>\n <\/p>\n<\/td>\n

\n

\n
\n + 4<\/b>
\n <\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 7<\/span>\n <\/p>\n<\/td>\n

\n

\n PIMCO<\/span>\n <\/p>\n<\/td>\n

\n

\n
\n – 1<\/b>
\n <\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 8<\/span>\n <\/p>\n<\/td>\n

\n

\n Franklin Templeton <\/span>\n <\/p>\n<\/td>\n

\n

\n 0<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 9<\/span>\n <\/p>\n<\/td>\n

\n

\n Dimensional Fund Advisors<\/span>\n <\/p>\n<\/td>\n

\n

\n 0<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

\n

\n 10<\/span>\n <\/p>\n<\/td>\n

\n

\n T. Rowe Price<\/span>\n <\/p>\n<\/td>\n

\n

\n
\n + 1<\/b>
\n <\/span>\n <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n

\n Key insights<\/b>\n <\/p>\n