{"id":829351,"date":"2025-03-25T08:04:09","date_gmt":"2025-03-25T12:04:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/"},"modified":"2025-03-25T08:04:09","modified_gmt":"2025-03-25T12:04:09","slug":"comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/","title":{"rendered":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising"},"content":{"rendered":"

<\/p>\n

Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising<\/b><\/p>\n

Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–Universal Ads<\/a>, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured<\/a>, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250325586863\/en\/<\/a><\/p>\n

\nFor advertisers looking to optimize their media buys across multiple channels, Measured is vital in helping marketers understand the true impact of their media spend so they can eliminate waste, scale what works, and drive meaningful business growth. By measuring across inventory available on Universal Ads, brands will be able to take these insights and adjust their investments to craft the ideal channel mix.\n<\/p>\n

\n\u201cWhen we conceived Universal Ads, we had two main goals,\u201d says James Grant, General Manager at Universal Ads. \u201cWe wanted to make TV advertising easy, and we wanted to prove its effectiveness. By providing advertisers with the objective, third-party incremental measurement available from Measured, premium video advertising can finally get the credit it deserves for delivering on brands\u2019 biggest goals.\u201d\n<\/p>\n

\n“This collaboration underscores Measured’s position as the trusted measurement platform for top brands and agencies globally,\u201d says Will Post, VP of Growth at Measured. \u201cBy working closely with Universal Ads, we are furthering our mission to provide the most advanced incrementality measurement and optimization solutions across all channels, redefining the modern measurement playbook for all advertisers.”\n<\/p>\n

\nIn addition to making TV advertising as simple and friendly as social media advertising, Universal Ads is also ensuring that brands and agencies get the most data-driven insights into how their media performs across premium video.\n<\/p>\n

\nWith last-click attribution often taking the credit from TV ads for driving conversions, Measured goes beyond outdated attribution models by delivering a science-backed, data-driven approach to proving media impact so marketers can make smarter investment decisions. With Measured providing optimization and attribution insights, brands can be confident their media dollars are driving incremental and meaningful results across this premium inventory.\n<\/p>\n

\n\u201cMeasuring the impact of our TV ad spend has always been way harder than social,\u201d says Grant Cohen, CMO of Victory Snacks. \u201cUniversal Ads is changing that\u2014making TV advertising not just easy to run but also showing us exactly how it\u2019s driving incremental sales, which is a huge win for us.\u201d\n<\/p>\n

\nWith Universal Ads, brands will have the ability to reach qualified audiences alongside premium content from major networks including A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo, with more to come.\n<\/p>\n

About Measured
\n
<\/b>Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured\u2019s unique combination of automated experimentation, Media Mix Modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. For more information, visit https:\/\/www.measured.com\/<\/a>.\n<\/p>\n

About Universal Ads
\n
<\/b>Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250325586863\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n<\/b>
Emily C. Miller
\n
Comcast Advertising
\n
Emily_Miller@comcast.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Audio\/Video TV and Radio Marketing Advertising Communications Technology Entertainment<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads NEW YORK–(BUSINESS WIRE)–Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250325586863\/en\/ For advertisers looking to optimize their … <\/p>\n

Continue reading “Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-829351","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nComcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads NEW YORK–(BUSINESS WIRE)–Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250325586863\/en\/ For advertisers looking to optimize their … Continue reading "Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T12:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising\",\"datePublished\":\"2025-03-25T12:04:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/\"},\"wordCount\":718,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/\",\"name\":\"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en\",\"datePublished\":\"2025-03-25T12:04:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising - Market Newsdesk","og_description":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads NEW YORK–(BUSINESS WIRE)–Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250325586863\/en\/ For advertisers looking to optimize their … Continue reading \"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-25T12:04:09+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising","datePublished":"2025-03-25T12:04:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/"},"wordCount":718,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/","name":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en","datePublished":"2025-03-25T12:04:09+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250325586863r1&sid=flmnd&distro=nx&lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcasts-universal-ads-names-measured-as-strategic-incrementality-measurement-partner-to-drive-performance-and-roi-across-premium-video-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Comcast\u2019s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/829351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=829351"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/829351\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=829351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=829351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=829351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}