{"id":829314,"date":"2025-03-25T07:33:16","date_gmt":"2025-03-25T11:33:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/eg-america-selects-par-technology-to-transform-customer-loyalty-with-their-new-smartrewards-program\/"},"modified":"2025-03-25T07:33:16","modified_gmt":"2025-03-25T11:33:16","slug":"eg-america-selects-par-technology-to-transform-customer-loyalty-with-their-new-smartrewards-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/eg-america-selects-par-technology-to-transform-customer-loyalty-with-their-new-smartrewards-program\/","title":{"rendered":"EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program"},"content":{"rendered":"

<\/p>\n

EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program<\/b><\/p>\n

Redefining What Loyalty Means for Millions of Shoppers<\/i><\/p>\n

NEW HARTFORD, N.Y.–(BUSINESS WIRE<\/a>)–
\nMillions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC<\/a>, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology<\/a> (NYSE:PAR) to power the relaunch of SmartRewards. Built on PAR Retail<\/a>\u2122, PAR\u2019s industry-leading loyalty platform purpose-built for convenience and fuel retail, this next-generation program raises the bar for personalized customer engagement.\n<\/p>\n

\nThe reimagined SmartRewards<\/a> program is more than just points and perks \u2014 it\u2019s a future-focused investment in customer connections. With more than 1,500 locations nationwide, EG America is using best-in-class technology to create deeper relationships with its guests, offering personalized benefits, seamless enrollment, and dynamic one-to-one promotions. The program transforms everyday visits into meaningful interactions, ensuring that every engagement delivers real value and makes loyalty feel effortless.\n<\/p>\n

\n\u201cThis relaunch represents a huge step forward for EG America and our guests,\u201d said John Carey, President & CEO at EG America. \u201cSmartRewards is more than a program\u2014it\u2019s our way of saying, \u2018We see you. We value you.\u2019 Thanks to our partnership with PAR, we\u2019re excited to create deeper connections and unforgettable experiences for every guest.\u201d\n<\/p>\n

\nThe revamped program goes beyond transactional rewards, offering a data-driven approach to engagement that adapts to customer preferences in real-time. With PAR Retail\u2019s technology, SmartRewards delivers high-impact, personalized promotions that help customers get the most out of every visit. Beyond discounts, members can expect a membership tier program, exclusive sweepstakes, first-to-market product launches, and more, creating an experience that feels more intuitive, rewarding, and engaging. SmartRewards has always been a key driver for EG America\u2019s business, and with investments in stronger technology, it is expected to increase customer engagement by 275% this year.\n<\/p>\n

\n\u201cEG America knows that real loyalty isn\u2019t about handing out points and hoping for the best\u2014it\u2019s about influencing behavior, deepening customer relationships, and delivering outcomes,” said Savneet Singh, CEO of PAR Technology. \u201cEG America is a premium brand who was looking for a partner with a premium platform. That\u2019s why they\u2019re taking a smarter approach, powered by data and technology that delivers outcomes. At PAR, we don\u2019t build \u2018set-it-and-forget-it\u2019 solutions\u2014our platform and solutions deliver real business outcomes.\u201d\n<\/p>\n

EG America\u2019s Investment in Future-Forward Innovation<\/b><\/p>\n

\nEG America\u2019s decision to revamp SmartRewards reflects its ongoing investment in technology-driven customer experiences. The company is leveraging PAR Retail\u2019s enterprise-grade capabilities to build a program that scales with its growth and evolves with changing customer expectations.\n<\/p>\n

\n\u201cAs EG America embarks on our digital transformation journey, our first milestone is the relaunch of the SmartRewards loyalty program,\u201d said Whitney Johnson, SVP of Marketing at EG America. \u201cTo deliver personalized value to millions of members, the new program must exceed customer\u2019s expectations. We\u2019ve listened to our members and built a custom program tailored to their needs.\u201d\n<\/p>\n

\n\u201cThe flexibility and intelligence built into PAR Retail are unmatched in the c-store industry,\u201d said Jake Kiser, General Manager of PAR Retail. \u201cWith EG America, we\u2019re demonstrating how loyalty can drive both customer satisfaction and business outcomes.\u201d\n<\/p>\n

Looking Ahead<\/b><\/p>\n

\nWith the goal of enrolling millions of members in the first few months, EG America is poised to redefine loyalty in convenience retail. Powered by PAR Retail\u2019s state-of-the-art technology, SmartRewards is more than a program\u2014it\u2019s a promise to make every interaction personal and rewarding.\n<\/p>\n

\nFor more information about PAR Retail’s loyalty solutions and how they transform customer engagement, visit partech.com<\/a>.\n<\/p>\n

About EG America:<\/span><\/b><\/p>\n

\nWith more than 1,500 retail locations and 18,000 team members across the U.S., EG America is one of the fastest-growing convenience store retailers in the country. As the operator of Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N\u2019 Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill stores, we are committed to becoming America\u2019s preferred \u2018one-stop\u2019 destination by focusing on superior guest experience, high-quality grocery and fuel products, and supporting the communities in which we live and work. EG America is owned by EG Group, a UK-based fuel station and convenience store retailer with more than 50,000 team members across the UK & Ireland, Europe, Australia, and the US. For more information about EG America, visit us at eg-america.com<\/a> or follow us on LinkedIn<\/a>.\n<\/p>\n

About PAR Technology:<\/span><\/b><\/p>\n

\nFor over four decades, PAR Technology Corporation (NYSE: PAR) has been at the forefront of technology innovation in foodservice, helping businesses create exceptional guest experiences and connections. Our comprehensive suite of software and hardware solutions, including point-of-sale, digital ordering, loyalty, back-office management, and payments, serves a diverse range of hospitality and retail clients across more than 110 countries. With our “Better Together” ethos, PAR continues to deliver unified solutions that drive customer engagement, efficiency, and growth, all to make it easier for our customers to manage their operations. To learn more, visit partech.com<\/a> or connect with us on LinkedIn<\/a>, X (formerly Twitter)<\/a>, Facebook<\/a>, and Instagram<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250325554036\/en\/<\/a><\/span><\/p>\n

\nChristopher R. Byrnes (315) 743-8376
\n
cbyrnes@partech.com<\/a>, www.partech.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Supermarket Specialty Software Restaurant\/Bar Food\/Beverage Hardware Data Management Supply Chain Management Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program Redefining What Loyalty Means for Millions of Shoppers NEW HARTFORD, N.Y.–(BUSINESS WIRE)– Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology (NYSE:PAR) to power the relaunch of SmartRewards. Built on PAR Retail\u2122, PAR\u2019s industry-leading loyalty platform purpose-built for convenience and fuel retail, this next-generation program raises the bar for personalized customer engagement. The reimagined SmartRewards program is more than just points and perks \u2014 it\u2019s a future-focused investment in customer connections. With more than 1,500 locations nationwide, EG America is … <\/p>\n

Continue reading “EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-829314","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/eg-america-selects-par-technology-to-transform-customer-loyalty-with-their-new-smartrewards-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program Redefining What Loyalty Means for Millions of Shoppers NEW HARTFORD, N.Y.–(BUSINESS WIRE)– Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology (NYSE:PAR) to power the relaunch of SmartRewards. Built on PAR Retail\u2122, PAR\u2019s industry-leading loyalty platform purpose-built for convenience and fuel retail, this next-generation program raises the bar for personalized customer engagement. The reimagined SmartRewards program is more than just points and perks \u2014 it\u2019s a future-focused investment in customer connections. 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