{"id":826946,"date":"2025-03-18T09:08:42","date_gmt":"2025-03-18T13:08:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\/"},"modified":"2025-03-18T09:08:42","modified_gmt":"2025-03-18T13:08:42","slug":"macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\/","title":{"rendered":"Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel <i>When Women Ran Fifth Avenue<\/i><\/b><\/p>\n<p class=\"bwalignc\"><i>Newly acquired option unlocks opportunity to develop entertainment content, building on Macy\u2019s tradition of live entertainment and showstopping productions<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMacy\u2019s has acquired an exclusive option, in a competitive bidding situation, to <i>The New York Times<\/i> and <i>USA Today<\/i> best-selling novel, <i>When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion<\/i>, by award-winning author and journalist Julie Satow. Under the deal, led by Macy\u2019s chief marketing officer Sharon Otterman, the non-fiction portrait of American department stores, will be exclusively developed into a fictionalized television series project. Macy&#8217;s is currently in the process of securing a showrunner and attaching talent for the lead roles.\n<\/p>\n<p>\nIn <i>When Women Ran Fifth Avenue<\/i>, Julie Satow uncovers the untold stories of the women who built and shaped some of the most iconic department stores in America, from Dorothy Shaver at Lord &amp; Taylor to Hortense Odlum at Bonwit Teller and Geraldine Stutz at Henri Bendel. Long before women had a seat at the corporate table, these trailblazers transformed retail, redefining the way fashion was sold, marketed and experienced. Their innovations laid the foundation for modern shopping culture and challenged the limits of what women could achieve in business.\n<\/p>\n<p>\nMargaret Getchell, the trailblazing executive who transformed Macy\u2019s in the 19<sup>th<\/sup> century, will be added to the adapted story.\n<\/p>\n<p>\n\u201cThese are stories of resilience, ambition and creativity \u2014 women who understood the power of storytelling and branding long before it was a business strategy,\u201d said Otterman.\n<\/p>\n<p>\n\u201c<i>When Women Ran Fifth Avenue<\/i> celebrates all of the pioneering women who helped shape retail fashion and their enduring legacy, women like Macy\u2019s Margaret Getchell,\u201d said Satow. \u201cI can\u2019t wait to see these trailblazing stories reach a wider audience, inspiring the next generation of innovators in fashion and business, and bring <i>When Women Ran Fifth Avenue<\/i> from the page to screen.\u201d\n<\/p>\n<p>\nFor more than a century, Macy\u2019s has created and produced unforgettable content, including the Macy\u2019s Thanksgiving Day Parade<sup>\u00ae<\/sup> and Macy\u2019s 4th of July Fireworks<sup>\u00ae<\/sup>. Each continues to break TV viewership records and inspire audiences worldwide. In 2024, the 98<sup>th<\/sup> Macy&#8217;s Thanksgiving Day Parade reached a record 31.7 million viewers and 48<sup>th<\/sup> Macy&#8217;s 4th of July Fireworks drew 7.6 million viewers, reinforcing the continued impact and growth of these beloved celebrations.\n<\/p>\n<p>\nRecently, Macy\u2019s signed a new 10-year rights deal with NBCUniversal, for Macy\u2019s Thanksgiving Day Parade<sup>\u00ae<\/sup> and Macy\u2019s 4th of July Fireworks<sup>\u00ae<\/sup> on NBC, Peacock and Telemundo. These events bring artistry, craftsmanship and showstopping spectacles to audiences around the world that can also help launch new entertainment properties. These newly secured rights will continue to propel Macy\u2019s entertainment offerings beyond its world-renowned celebrations, as the brand continues to create stories worth sharing.\n<\/p>\n<p><b>About Macy\u2019s<\/b><\/p>\n<p>\nMacy\u2019s, the largest retail brand of Macy\u2019s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation\u2019s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy\u2019s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy\u2019s gives customers even more ways to shop and own their style through an off-price assortment at Macy\u2019s Backstage and at our highly curated Macy\u2019s small format stores. Each year, Macy\u2019s provides millions with unforgettable experiences through Macy\u2019s 4th of July Fireworks<sup>\u00ae <\/sup>and Macy\u2019s Thanksgiving Day Parade<sup>\u00ae<\/sup> and helps our customers celebrate special moments, big and small. We\u2019re guided by our social purpose\u2014to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.\n<\/p>\n<p><b>About Julie Satow<\/b><\/p>\n<p>\nJulie Satow is the author of <i>The New York Times <\/i>bestseller, <i>When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion<\/i>, longlisted for the Andrew Carnegie Medal for Excellence in Nonfiction, and named Best Book of 2024 by Amazon, <i>Financial Times, Cosmopolitan, Smithsonian, New York Post<\/i>, and <i>Vogue<\/i>. Her first book, <i>The Plaza: The Secret Life of America\u2019s Most Famous Hotel<\/i> was a <i>New York Times<\/i> Editors\u2019 Choice and an NPR Favorite Book of the Year. An award-winning journalist, Julie has written for <i>The New York Times<\/i>, National Public Radio, <i>The Wall Street Journal<\/i>, and elsewhere. A native New Yorker, she graduated from Columbia College and holds a master\u2019s degree from Columbia University\u2019s School of International and Public Affairs. She lives in New York City with her husband and two children. Satow is repped by CAA, WLA, and Sloss Eckhouse Dasti Haynes LLP.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250318301637r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250318301637\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250318301637\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA CONTACTS:<br \/>\n<\/b><br \/>Macy\u2019s External Communications, <a rel=\"nofollow\" href=\"mailto:communications@macys.com\">communications@macys.com<br \/>\n<\/a><br \/>Macy\u2019s Investors, <a rel=\"nofollow\" href=\"mailto:investors@macys.com\">investors@macys.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Retail Department Stores TV and Radio Film &amp; Motion Pictures Books<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250318301637\/en\/742444\/3\/2019_Macys_Standard.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue Newly acquired option unlocks opportunity to develop entertainment content, building on Macy\u2019s tradition of live entertainment and showstopping productions NEW YORK&#8211;(BUSINESS WIRE)&#8211; Macy\u2019s has acquired an exclusive option, in a competitive bidding situation, to The New York Times and USA Today best-selling novel, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion, by award-winning author and journalist Julie Satow. Under the deal, led by Macy\u2019s chief marketing officer Sharon Otterman, the non-fiction portrait of American department stores, will be exclusively developed into a fictionalized television series project. Macy&#8217;s is currently in the process of securing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-826946","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue Newly acquired option unlocks opportunity to develop entertainment content, building on Macy\u2019s tradition of live entertainment and showstopping productions NEW YORK&#8211;(BUSINESS WIRE)&#8211; Macy\u2019s has acquired an exclusive option, in a competitive bidding situation, to The New York Times and USA Today best-selling novel, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion, by award-winning author and journalist Julie Satow. Under the deal, led by Macy\u2019s chief marketing officer Sharon Otterman, the non-fiction portrait of American department stores, will be exclusively developed into a fictionalized television series project. Macy&#8217;s is currently in the process of securing &hellip; Continue reading &quot;Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T13:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250318301637r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue\",\"datePublished\":\"2025-03-18T13:08:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\\\/\"},\"wordCount\":861,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250318301637r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/macys-bringing-iconic-fashion-history-to-the-screen-with-scripted-tv-adaptation-of-best-selling-novel-when-women-ran-fifth-avenue\\\/\",\"name\":\"Macy\u2019s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue - 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Under the deal, led by Macy\u2019s chief marketing officer Sharon Otterman, the non-fiction portrait of American department stores, will be exclusively developed into a fictionalized television series project. 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