{"id":826355,"date":"2025-03-17T09:03:53","date_gmt":"2025-03-17T13:03:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/"},"modified":"2025-03-17T09:03:53","modified_gmt":"2025-03-17T13:03:53","slug":"wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/","title":{"rendered":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising<\/b><\/p>\n<p class=\"bwalignc\"><i>New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies<\/i><\/p>\n<p>PALO ALTO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wurl.com%2F&amp;esheet=54224445&amp;newsitemid=20250317252467&amp;lan=en-US&amp;anchor=Wurl&amp;index=1&amp;md5=463077faa2f96e410f98ae3be0ddafb9\">Wurl<\/a>, a leader in the streaming TV industry, today published its latest iteration of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-march-2025%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-march-2025&amp;esheet=54224445&amp;newsitemid=20250317252467&amp;lan=en-US&amp;anchor=The+CTV+Trends+Report&amp;index=2&amp;md5=7d06f2068bc65f00d249d868b38e43f1\"><i>The CTV Trends Report<\/i><\/a> \u2013 a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This quarter\u2019s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering key trends and opportunities for both content owners and advertisers to drive better business outcomes on the biggest screen in the home.\n<\/p>\n<p>\nAs CTV solidifies its position as a prominent force in media \u2013 now accounting for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nielsen.com%2Fnews-center%2F2024%2Ftv-viewing-in-november-interval-reaches-highest-level-since-february-streaming-nabs-largest-share-of-tv-ever-in-the-gauge%2F&amp;esheet=54224445&amp;newsitemid=20250317252467&amp;lan=en-US&amp;anchor=41%25+of+total+TV+time&amp;index=3&amp;md5=1f8f08f817bdd9aa7ab208abe7fec1b4\">41% of total TV time<\/a> \u2013 the challenge for streamers and publishers has shifted to sustaining engagement and driving continued growth in the face of ongoing changes in media consumption. At the same time, with ad-supported models gaining traction and streaming TV set to be the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iab.com%2Fnews%2Freport-digital-advertising-growth-retail-media-ctv-social%2F&amp;esheet=54224445&amp;newsitemid=20250317252467&amp;lan=en-US&amp;anchor=fastest-growing+ad+spend+category&amp;index=4&amp;md5=f9258fd1110c8e385ed77cbd72cd7254\">fastest-growing ad spend category<\/a> this year, advertisers are increasingly seeking to optimize their CTV strategies to drive greater ad effectiveness while streamers seek to enhance, rather than detract from, the viewer experience. Wurl\u2019s latest report underscores this notable period of change and opportunity within the streaming ecosystem, with insights on how content owners and advertisers can capitalize on the industry\u2019s momentum.\n<\/p>\n<p>\nKey findings from this quarter\u2019s report include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Session Lengths continue to plateau<\/b>: While the Average Session Length grew in the fourth quarter of 2024, it has yet to fully recover from mid-2023 declines (Q3 2023 saw Average Session Length decrease by nearly 16% compared to the year before). Keeping audiences engaged for longer remains an opportunity, and a challenge, for publishers and streamers.\n<\/li>\n<li><b>Hours of Viewing (HOV) hold steady<\/b>: Q1 2025 is on track to see a modest 3% increase in HOV versus last quarter. Still, overall momentum has slowed in recent years despite a surge in content and growth in streaming audiences overall.\n<\/li>\n<li><b>Ad Load has stabilized<\/b>: Ad Load continues to sit at around 9 minutes per hour on CTV, significantly lower than the 15-minute Ad Load seen on linear television. As ad-supported models \u2013 and specifically FAST (free ad-supported streaming TV) \u2013 continue to gain momentum, there\u2019s room for streamers and publishers to reap additional revenue through increased monetization.\n<\/li>\n<li><b>Ad Fill Rates continue to be impacted by the surge in supply<\/b>: Ad Fill Rates are trending lower overall as CTV supply outpaces advertiser demand. Better data strategies and innovative advertising techniques will be key in driving improved monetization and ad delivery.\n<\/li>\n<\/ul>\n<p>\n\u201cThe CTV market is maturing and how viewers consume content is changing,\u201d said Dave Bernath, General Manager, Americas at Wurl. \u201cWhile streaming TV has established itself as a primary viewing destination, it hasn\u2019t reached its full potential \u2013 with overall growth leveling off in terms of both time spent and monetization. 2025 will be a year of reckoning for many \u2013 publishers and streamers must seek new ways to reach, engage, and monetize viewers, while advertisers need to rely on better data and targeting strategies to drive more effective outcomes.\u201d\n<\/p>\n<p>\nFor a deeper dive into the insights, read <i>The CTV Trends Report<\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-march-2025%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-march-2025&amp;esheet=54224445&amp;newsitemid=20250317252467&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=8a552fd8303017d50be41f17980ff70d\">here<\/a>.\n<\/p>\n<p><b>About Wurl<\/b><\/p>\n<p>\nWurl is a leader in the streaming TV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl, LLC is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wurl.com%2F&amp;esheet=54224445&amp;newsitemid=20250317252467&amp;lan=en-US&amp;anchor=www.wurl.com&amp;index=6&amp;md5=2f6b7675d781bd781046be9b00a34611\">www.wurl.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250317252467\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250317252467\/en\/<\/a><\/span><\/p>\n<p>\nTori Owens<br \/>\n<br \/>Wurl<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@wurl.com\">press@wurl.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Content Marketing Entertainment Public Relations\/Investor Relations Advertising Online Communications Media General Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250317252467\/en\/2410498\/3\/2024_Wurl_BrandMark_Screen_Color_onWhite_%283%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report \u2013 a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This quarter\u2019s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering key trends and opportunities for both content owners and advertisers to drive better business outcomes on the biggest screen in the home. As CTV solidifies its position &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-826355","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report \u2013 a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This quarter\u2019s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering key trends and opportunities for both content owners and advertisers to drive better business outcomes on the biggest screen in the home. As CTV solidifies its position &hellip; Continue reading &quot;Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T13:03:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising\",\"datePublished\":\"2025-03-17T13:03:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/\"},\"wordCount\":656,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/\",\"name\":\"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2025-03-17T13:03:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising - Market Newsdesk","og_description":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report \u2013 a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This quarter\u2019s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering key trends and opportunities for both content owners and advertisers to drive better business outcomes on the biggest screen in the home. As CTV solidifies its position &hellip; Continue reading \"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-17T13:03:53+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising","datePublished":"2025-03-17T13:03:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/"},"wordCount":656,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/","name":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2025-03-17T13:03:53+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317252467r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wurl-releases-latest-ctv-trends-report-unveiling-key-insights-into-streaming-engagement-and-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/826355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=826355"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/826355\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=826355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=826355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=826355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}