{"id":826351,"date":"2025-03-17T09:03:27","date_gmt":"2025-03-17T13:03:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/"},"modified":"2025-03-17T09:03:27","modified_gmt":"2025-03-17T13:03:27","slug":"rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/","title":{"rendered":"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025<\/b><\/p>\n<p class=\"bwalignc\"><i>Industry leaders to share how they leverage Pega\u2019s AI technology to transform legacy systems and become more autonomous enterprises<\/i><\/p>\n<p>WALTHAM, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2F%3Futm_source%3Demd%26utm_medium%3Dpr%26utm_content%3Dpegaworld-keynotes-2024&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=Pegasystems+Inc.&amp;index=1&amp;md5=e3d9a95477d6dfa33cc984b9731390da\">Pegasystems Inc.<\/a> (NASDAQ: PEGA), The Enterprise Transformation Company<sup>TM<\/sup>, today announced keynote speakers for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld%2F%3Futm_source%3Demd%26utm_medium%3Dpr%26utm_content%3Dpegaworld-keynotes-2024&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=PegaWorld&amp;index=2&amp;md5=dcad603734098cdb95c7c728081d1082\">PegaWorld<\/a>, Pega\u2019s annual conference to be held at the MGM Grand in Las Vegas, NV, from June 1-3, 2025.\n<\/p>\n<p>\nExecutives from Verizon, Rabobank, and Unilever will lead client keynote sessions showcasing how they are modernizing their practices with the latest in generative AI and automation technology. Along with Pega founder and CEO Alan Trefler and other Pega executives, PegaWorld keynote speakers include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nErica van de Ven, global head of financial economic crime tech, Rabobank\n<\/li>\n<li>\nFrancis Castro, head of digital and technology customer operations, Unilever\n<\/li>\n<li>\nVivek Gurumurthy, senior vice president and chief information officer, Verizon Consumer &amp; Business Group, Verizon\n<\/li>\n<\/ul>\n<p>\nSavvy business leaders understand the transformative power of AI; however, keeping up with rapid technology advancements \u2013 particularly the recent explosion of agentic AI \u2013 remains a challenge. Legacy systems further complicate digital transformation efforts, creating significant roadblocks for brands. Organizations are being tasked with identifying AI solutions that will not only modernize operations but also boost productivity and enhance employee and customer experiences. This year&#8217;s PegaWorld will convene industry experts and leaders to guide attendees in refining their AI strategies, transforming legacy systems, and optimizing workflows to ensure success now and in the future.\n<\/p>\n<p>\nAttendees can access 80 industry-specific <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld%2Fagenda&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=breakout+sessions&amp;index=3&amp;md5=238ff8a5a95d272cc926fb44de01aea5\">breakout sessions<\/a> featuring best practices from clients and Pega experts on topics such as exploring the future of agentic AI, optimizing customer engagement, driving service transformation, accelerating project delivery, and much more. The event will also feature <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld%2Ftraining&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=hands-on+training+opportunities&amp;index=4&amp;md5=0ed32b19cf52b1fb99b57f7b56199c9f\">hands-on training opportunities<\/a> with industry-leading Pega products \u2013 including <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fblueprint&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=Pega+GenAI+BlueprintTM&amp;index=5&amp;md5=6603380dcedf535932d233e4303112b0\">Pega GenAI Blueprint<sup>TM<\/sup><\/a><sup \/>\u2013 to help attendees tackle their most challenging projects and take their organizations to the next level. Additionally, the 100,000 square foot Innovation Hub will offer access to the latest AI technology from Pega and its partners, including hundreds of live and interactive product demos and Q&amp;As.\n<\/p>\n<p>\nPega is so confident in the immersive attendee experience that those who register by June 1, 2025 and are not completely satisfied with their PegaWorld experience can have their costs of registration and travel <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld%2Ffaq&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=reimbursed+by+Pega&amp;index=6&amp;md5=321783f73523cdb2f6f97213bee35b81\">reimbursed by Pega<\/a>.\n<\/p>\n<p>\nFor more information on PegaWorld 2025, including the most up-to-date agenda and registration, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pegaworld.com%2F&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=pegaworld.com&amp;index=7&amp;md5=dc427def0e1fe2283c3f323ec7deca69\">pegaworld.com<\/a>.\n<\/p>\n<p><b>Quotes &amp; Commentary<\/b><\/p>\n<p>\n\u201cOver the past year, brands have learned about the transformative power of AI and are eager to implement tools that optimize their organizations for the benefit of customers and employees,\u201d said Alan Trefler, founder and CEO, Pega. \u201cHowever, many organizations are still hindered by legacy systems that seem nearly impossible to update. We want every PegaWorld attendee to understand that swift, agile modernization <i>is<\/i> possible with the right AI approach, and we look forward to having meaningful conversations on the future of this game-changing technology.\u201d\n<\/p>\n<p><b>Supporting Resources<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=PegaWorld+general+information+and+registration&amp;index=8&amp;md5=0f45785aa6455e9b04baa4c731b1050a\">PegaWorld general information and registration<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld%2Fagenda&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=PegaWorld+agenda&amp;index=9&amp;md5=d9c1b26067364f6f4de30d0d40efe700\">PegaWorld agenda<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fevents%2Fpegaworld%2Fevent-details&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=PegaWorld+event+schedule&amp;index=10&amp;md5=a566513067c662a4aa2064c7a18a5c3a\">PegaWorld event schedule<\/a><\/li>\n<\/ul>\n<p><b>About Pegasystems<\/b><\/p>\n<p>\nPega is The Enterprise Transformation Company<sup>TM<\/sup> that helps organizations Build for Change\u00ae with enterprise AI decisioning and workflow automation. Many of the world\u2019s most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we\u2019ve built our scalable and flexible architecture to help enterprises meet today\u2019s customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pega.com&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=www.pega.com&amp;index=11&amp;md5=4bd199d1a057c026f16f8d6a012165bf\">www.pega.com<\/a>.\n<\/p>\n<p><i>All trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317737482r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250317737482\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250317737482\/en\/<\/a><\/span><\/p>\n<p><b>Press:<br \/>\n<\/b><br \/>Ilena Ryan<br \/>\n<br \/>Pegasystems Inc.<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Ilena.ryan@pega.com\">Ilena.ryan@pega.com<br \/>\n<\/a><br \/>(617) 866-6722<br \/>\n<br \/>Twitter: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fpega&amp;esheet=54224188&amp;newsitemid=20250317737482&amp;lan=en-US&amp;anchor=%40pega&amp;index=12&amp;md5=b171f57f9d270bc7c283a7269a65636b\">@pega<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Nevada Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Telecommunications Software Artificial Intelligence Networks Internet Data Management Security Technology Other Professional Services Insurance Finance Professional Services Mobile\/Wireless Marketing Courts Advertising State\/Local Communications Healthcare Reform Engineering Automotive Manufacturing Aerospace Manufacturing Oil\/Gas Public Policy\/Government Alternative Energy Energy Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250317737482\/en\/2265064\/3\/pega_logo_vertical_positive_rgb.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 Industry leaders to share how they leverage Pega\u2019s AI technology to transform legacy systems and become more autonomous enterprises WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced keynote speakers for PegaWorld, Pega\u2019s annual conference to be held at the MGM Grand in Las Vegas, NV, from June 1-3, 2025. Executives from Verizon, Rabobank, and Unilever will lead client keynote sessions showcasing how they are modernizing their practices with the latest in generative AI and automation technology. Along with Pega founder and CEO Alan Trefler and other Pega executives, PegaWorld keynote speakers include: Erica van de Ven, global head of financial economic crime tech, Rabobank Francis Castro, head &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-826351","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 Industry leaders to share how they leverage Pega\u2019s AI technology to transform legacy systems and become more autonomous enterprises WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced keynote speakers for PegaWorld, Pega\u2019s annual conference to be held at the MGM Grand in Las Vegas, NV, from June 1-3, 2025. Executives from Verizon, Rabobank, and Unilever will lead client keynote sessions showcasing how they are modernizing their practices with the latest in generative AI and automation technology. Along with Pega founder and CEO Alan Trefler and other Pega executives, PegaWorld keynote speakers include: Erica van de Ven, global head of financial economic crime tech, Rabobank Francis Castro, head &hellip; Continue reading &quot;Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T13:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317737482r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025\",\"datePublished\":\"2025-03-17T13:03:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\\\/\"},\"wordCount\":663,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250317737482r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\\\/\",\"name\":\"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/","og_locale":"en_US","og_type":"article","og_title":"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 - Market Newsdesk","og_description":"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 Industry leaders to share how they leverage Pega\u2019s AI technology to transform legacy systems and become more autonomous enterprises WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced keynote speakers for PegaWorld, Pega\u2019s annual conference to be held at the MGM Grand in Las Vegas, NV, from June 1-3, 2025. Executives from Verizon, Rabobank, and Unilever will lead client keynote sessions showcasing how they are modernizing their practices with the latest in generative AI and automation technology. Along with Pega founder and CEO Alan Trefler and other Pega executives, PegaWorld keynote speakers include: Erica van de Ven, global head of financial economic crime tech, Rabobank Francis Castro, head &hellip; Continue reading \"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-17T13:03:27+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317737482r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025","datePublished":"2025-03-17T13:03:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/"},"wordCount":663,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250317737482r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/rabobank-unilever-and-verizon-to-keynote-at-pegaworld-2025\/","name":"Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025 - 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