{"id":826256,"date":"2025-03-17T08:08:36","date_gmt":"2025-03-17T12:08:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\/"},"modified":"2025-03-17T08:08:36","modified_gmt":"2025-03-17T12:08:36","slug":"bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\/","title":{"rendered":"BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership"},"content":{"rendered":"<h2>\nAgreement extends Pipe17\u2019s connectivity network to BigCommerce and Feedonomics customers to reach critical fulfillment endpoints<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">AUSTIN, Texas, March  17, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sW0JbyhGJcHlELR9pfTv_c6wEnoo__TdC8hgsCZajro3U74sOzV7Oilie5waMnnPgjzWD3SaxsijdTBsDKwXbVfaTTFOCjnqICGbtEsB3NXNoPnwjVRns2fbsVxcnuDzuQ0bS3dwNvCohG_bJlKUglpb8eNO4Ve4IpYlwxSwt5bplLBqQv1-jhMLYLPzx3O12IGCczNJcyJr_vbNvcjLS1CjUd6HTLdDORnfMyBI_25kFitiA0FwXeJeCDEy7Gnu\" rel=\"nofollow\" target=\"_blank\"><u>BigCommerce<\/u><\/a> (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors today announced a transformational partnership with Pipe17, a leading provider of AI-powered composable order operations. This partnership reimagines how modern merchants manage orders in an increasingly complex digital commerce ecosystem.<\/p>\n<p>BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. Feedonomics, BigCommerce\u2019s AI-powered product data feed management and order orchestration solution, helps brands list, manage and optimize product, inventory, pricing and order data across third-party channels, from ads, to social commerce, to marketplaces. The next frontier of commerce lies in the back office\u2014turning captured orders into packages on consumers\u2019 doorsteps or trucks on businesses\u2019 loading docks.<\/p>\n<p>Today\u2019s customers expect to shop anywhere\u2014through merchant-owned channels like their brand websites and mobile apps, marketplaces like Amazon and Walmart, social platforms like TikTok and Instagram, and increasingly AI agents. They also demand instant delivery and flawless order fulfillment, pushing brands to expand their fulfillment infrastructure with additional warehouses, third-party logistics (3PL) partnerships, generous returns policies and new technology.<\/p>\n<p>As selling channels proliferate and fulfillment infrastructure grows in both size and complexity, problems rapidly shift to the back office\u2014specifically order management. Merchants struggle to route orders and ensure order-related data is perfectly synchronized between selling channels, 3PLs, warehouse management systems (WMSs), customer service and back-office systems of record such as an ERP, and any one of dozens or hundreds of systems that touch order and order-adjacent data.<\/p>\n<p>Pipe17\u2019s order operations network transforms the way orders, inventory and data flow through the modern commerce landscape. Unlike outdated and monolithic order management systems (OMSs) that attempt to be the center of every integration, Pipe17 is built atop an AI-powered network composed of hundreds of endpoints. In partnership with BigCommerce, this dynamic, scalable, and composable approach gives merchants unmatched flexibility and control of their connectivity, product listings, order routing and order-related data flows.<\/p>\n<p>With this partnership, merchants on the BigCommerce platform, as well as Feedonomics customers on any platform, can leverage Pipe17\u2019s connectivity network to extend their coverage across critical fulfillment endpoints.<\/p>\n<p>\u201cOrder Management is ripe for disruption, and Pipe17 delivers a game-changing solution with its innovative order operations platform,\u201d said Travis Hess, CEO of BigCommerce. \u201cBigCommerce has always made it easy for merchants to capture orders, and Feedonomics helps merchants sell everywhere their customers shop, and by partnering with Pipe17, we can now ensure those orders from both owned channels and third-party channels move smoothly through our customers\u2019 fulfillment infrastructure and back-office setup, ensuring a seamless flow through the delivery process.\u201d<\/p>\n<p>\u201cCommerce is all about delivering great customer experiences,\u201d said Mo Afshar, CEO of Pipe17. \u201cWe\u2019re proud to partner with BigCommerce to help merchants unify their commerce operations and stay ahead of the evolving digital commerce landscape. Together, with BigCommerce\u2019s world-class API-first open commerce platform, product data management and order capture solutions and Pipe17\u2019s order operations network that delivers the order management capabilities merchants need without the bloated OMS they despise, we\u2019re enabling sellers to create better, more intelligent and further reaching customer experiences.\u201d<\/p>\n<p>&#8220;We saw during the height of the Covid pandemic, and beyond, the importance of accurately managing orders and fulfillment across multiple sales channels,\u201d said <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u4o5-8we-btTbqChvGgG_9fzs0rH-CxAVTgmLLQuyrQI_nbxAHcwMDwv18ClgPHtKJ-5Pcg9-0ZS1F5uwJL4rEtPoXmhrHh0vzr2JwyvQpdqe1DVIqp9NJcKFbgMcE9_yKc6OerummmIXFOdBNAp8K-YMfERN0ea2Ah_2DYqCYbRI8Kew51hdSb3fC-uHQmMVTR4rNYIxP2ZmHwO64XxnA==\" rel=\"nofollow\" target=\"_blank\">James Grandefeld<\/a>, Chief Operating Officer at Bona Fide Masks, \u201cOur partnership with both of these great platforms lets us provide best in class service to our valued customers. We are excited about the partnership and what it means for us.\u201d<\/p>\n<p>To learn more about BigCommerce\u2019s partnership with Pipe17, visit the company\u2019s booth (#1944) at Shoptalk, March 25-27, 2025.<\/p>\n<p>\n        <strong>About BigCommerce<\/strong><br \/>\n        <br \/>BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=F2XqZKeMzP7x9nkgD4ywJlJjYYST9KVKrTanBXLwqVhINMaulbN9tiC-KAPJ6Z8jO4r-csCKOBbbp2SmeMfgZsbifU4UkdZ-mEl1Jdq0Rwg=\" rel=\"nofollow\" target=\"_blank\"><u>www.bigcommerce.com<\/u><\/a> or follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=J5OGTCXoTl5cRGrNxVK55m74aM0B8WTe8Uea2nq4K0sg4iMTSlsoWcjtXuoILgKk88D1zHnBQF3ud49TdwFEFg==\" rel=\"nofollow\" target=\"_blank\"><u>X<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tit0k9Ekry9MLg1PgZxGXIwXrt-RmxpcowqoS9Ty3FNtbKzZZPlnwLhs54p4kIQkenpIlyXqgYCm72ksKjqp7phNgmGF3jnHegFeK2ODVDEuoW2Q5Yai_mQtxWk7RIHR\" rel=\"nofollow\" target=\"_blank\"><u>LinkedIn<\/u><\/a>.<\/p>\n<p>\n        <strong>About Feedonomics<\/strong><br \/>\n        <br \/>Feedonomics is the leading data management platform powering omnichannel growth for the world&#8217;s top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok. To learn more about Feedonomics, a platform-agnostic BigCommerce subsidiary, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GwGxn-MZtqU6RQlI1F2ik3kSNJJ-49ZsoOAGXmqDPN_ToyRhfUQ0vlT-f1cxymi-qM9zUiRjHdMIBNZR72vnChmm7EqGigLyNGswzcnQECGG8D5AmZukP62u_YrwLZXqhI782KsV4h3Lkhrq0vIXRwjojwlT7VBvE7MIpXphVmkzFpBtSRLs5DBLHAzwATy2iu6S5dIcEskqLX2XgizMr4rZyTmydaszM32smI3_lMFueUf5c6ouyq-9I91VNP4Y8XsNfpLSAugdL7_lmXivZBrb46qSpBQjr7o1F2qycP1BO7bcFn53OvUqq54wFfUrpAlNDkhBY_4eYjlEbhM2oCDvd8qWROFAafglZUIgaHA=\" rel=\"nofollow\" target=\"_blank\"><u>www.feedonomics.com<\/u><\/a>. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GwGxn-MZtqU6RQlI1F2ik_Yu2W1hIdlPoHl7t-o_0mzhUCESG1GJ9fP6XavHiDRAofhuLQ-gX5gGbISt4xTSelOfut5c95MAwE3yFy1UXBQbab0nyn58seauCqpdIzHyWS9n-KFee09AuH3iTfMjaT2gDtbxo2_8B6AOcThGSMIwVM9IHzKKnc9kkeRcon6QziY_ZMuOqlW0YrmdUQuit6fBbfHBlD9ymGT331qSdmU=\" rel=\"nofollow\" target=\"_blank\"><u>www.feedonomics.com<\/u><\/a> or follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3oGtaa6rV9dek0G6Q5JpO6ZXj5rAJd5lhGHcnZ6QP8tdd2EeO_edbG4-7ihSLXTlgoFGrKATpl_OF92w7aCeJLe3BAJpj0HFtSuQAMX5VXilKW_NBdyUpIEHKyQi3dxy4L8KtAgl8eo12cCTcCzwVzorvmV1leTqWC0TlIzCMbtH86-eB-5haPzqlJNuWnhnpdSxmBYVMqaRJ0BcjCMZUA==\" rel=\"nofollow\" target=\"_blank\"><u>Twitter<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tit0k9Ekry9MLg1PgZxGXPNKOpozdZ0rPbPAB27RvRZjtzg2xg-zHifGdl8XIKL9JB5X307u-AjI9iz3eKwgmFJPp4kQjcPzTuYMGujmPnoJ3GukDvK3wiNDX0maCvvhhoEYJxhx91QtVW3da6gPzWlLDKjdijrzy2uNOVWuZuyLz4wH2vyxomYVQDPUxmXkc5B71Wu_GofUCElqePv1ovr305q7yFQBpminAMmN4Vo=\" rel=\"nofollow\" target=\"_blank\"><u>LinkedIn<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rWEYMCGFsbXiPjNT9QATlMNhkOodLF2Ea2fT0XLURa-FsPOWsrURiwXF3fJQJY7vVeLTZ-IR9PFtY1HrSSeMG6-ol2vWJX60umTT4sdFWqkBPp6Wt0mfLI89JgDBlFVQUEpP8GJFJPX1rTehgThqdHWSYYwN29iw3RQDqkCQ9S0tOa4OjU-PtJzfxx0Wf45Q_412ABuYKO78sJgbPCqQsvjqTE2wvdmKm3v4j44sktd8bJdKNv--cMUfTb-7Ndc6\" rel=\"nofollow\" target=\"_blank\"><u>Instagram<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-4tm3jqQhucYkTBl72rVN8QykCtavSJNC6ZpN8ReJmKxO-GBVWc9ZVp079v8mjqplyZ0qyKaXLRfboZ1k5EsPppiEzLaiuNCKucdFsLYvSan6GSLLmFH1wHbDEaZIX3Od5V5NXGnfULP_f0s-ceO6G75wk-1X3WS3BAQgU1O4NlbRLH2Tkhp53lMtQsYLbGmJch0u63zTM9ZYUUIJECgKg==\" rel=\"nofollow\" target=\"_blank\"><u>Facebook<\/u><\/a>.<\/p>\n<p>\n        <strong>About Pipe17<\/strong><br \/>\n        <br \/>Pipe17 Inc. provides AI-Powered Order Operations solutions for modern merchants and fulfillment service providers. Based in Seattle, Pipe17 is the fastest and easiest way to make omnichannel order flows touchless and cost-efficient, from order to inventory to fulfillment across DTC, B2B, and Retail. Pipe17 is the only ecommerce order operations solution that combines rapid deployment, seamless orders-to-anywhere automation, real-time visibility, and elastic scale. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iZUEY2tsakI7IS4jE6mWytY0nkCtd2h9o31ybYnKg8tJ-_ycoleZSqbGDpE1HnB-oR65ycvCKBEt5IM88jWENhCR7bkp2YG7aDSkiC__ISk=\" rel=\"nofollow\" target=\"_blank\"><u>https:\/\/Pipe17.com<\/u><\/a> or follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tit0k9Ekry9MLg1PgZxGXM2A4b-Zvs8ixk2SpVq4q3TIxW5X4R_9TaY7pRrdNkCvJ5p_icCopWzrhLLLbqxhSRSsc5yYhQn9lVbrWGOT64M=\" rel=\"nofollow\" target=\"_blank\"><u>LinkedIn<\/u><\/a>.<\/p>\n<p>Media contacts:<br \/>For BigCommerce and Feedonomics<br \/>Brad Hem<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=i4Ls85bih8SwqU8hYkClAJca1LJt3DiglUGb277WbuOyIz9EeBNpFEm3XHi5NlOot_aNHkIUb4Dxr_l4eHH6MqlRKcr1JGkjWhGnlZKz3K4=\" rel=\"nofollow\" target=\"_blank\"><u>pr@bigcommerce.com<\/u><\/a><\/p>\n<p>For Pipe17,<br \/>Jon Gettinger<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zy-nNSPoo2_PGRGDEdX_qQEamTV2hT65hEhpquZ1Mn7q8U9DF316k_CWSwt5jATtBRgvOGXGxBVuqMbWWSKJuvyPApj_8-DV7dO_EfuhOeXDpJYnquq4KOOVIeey-d7c\" rel=\"nofollow\" target=\"_blank\"><u>jon.gettinger@pipe17.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM5NDk3NiM2ODA3NTQ1IzIxOTUzNTk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YzBlZGU5ZWMtMzVkMi00ZjExLWIzMmItZmVlYmM1N2NmZmI3LTEyMDY5MTItMjAyNS0wMy0xNy1lbg==\/tiny\/BigCommerce-Holdings-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Agreement extends Pipe17\u2019s connectivity network to BigCommerce and Feedonomics customers to reach critical fulfillment endpoints AUSTIN, Texas, March 17, 2025 (GLOBE NEWSWIRE) &#8212; BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors today announced a transformational partnership with Pipe17, a leading provider of AI-powered composable order operations. This partnership reimagines how modern merchants manage orders in an increasingly complex digital commerce ecosystem. BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. Feedonomics, BigCommerce\u2019s AI-powered product data feed management and order orchestration solution, helps brands list, manage and optimize product, inventory, pricing and order data across third-party channels, from ads, to social &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-826256","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Agreement extends Pipe17\u2019s connectivity network to BigCommerce and Feedonomics customers to reach critical fulfillment endpoints AUSTIN, Texas, March 17, 2025 (GLOBE NEWSWIRE) &#8212; BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors today announced a transformational partnership with Pipe17, a leading provider of AI-powered composable order operations. This partnership reimagines how modern merchants manage orders in an increasingly complex digital commerce ecosystem. BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. Feedonomics, BigCommerce\u2019s AI-powered product data feed management and order orchestration solution, helps brands list, manage and optimize product, inventory, pricing and order data across third-party channels, from ads, to social &hellip; Continue reading &quot;BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T12:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM5NDk3NiM2ODA3NTQ1IzIxOTUzNTk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership\",\"datePublished\":\"2025-03-17T12:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\\\/\"},\"wordCount\":940,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM5NDk3NiM2ODA3NTQ1IzIxOTUzNTk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bigcommerce-transforms-commerce-beyond-order-capture-with-pipe17-partnership\\\/\",\"name\":\"BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership - 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This partnership reimagines how modern merchants manage orders in an increasingly complex digital commerce ecosystem. BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. 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