{"id":825781,"date":"2025-03-14T00:07:19","date_gmt":"2025-03-14T04:07:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/"},"modified":"2025-03-14T00:07:19","modified_gmt":"2025-03-14T04:07:19","slug":"iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/","title":{"rendered":"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">BEIJING<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 13, 2025<\/span><\/span> \/PRNewswire\/ &#8212; On Mar. 13,\u00a0iQIYI, <span class=\"xn-location\">China&#8217;s<\/span> leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, <span class=\"xn-location\">Jiangsu Province<\/span>. This new entertainment destination will center around iQIYI&#8217;s extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI&#8217;s commitment to maximizing the long-term value of its IPs while positioning offline experience as a new growth opportunity for the company.<\/p>\n<p>Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC (non-player character) experiences, MR (mixed reality) party games, and other offline activities. The park will also offer themed dining options, IP merchandise, and other attractions tailored to diverse visitors, all designed to boost local tourism and energize the surrounding community.<\/p>\n<p>&#8220;iQIYI LAND marks a significant milestone in our offline experience business strategy. By integrating cutting-edge technology with our extensive portfolio of IPs, we aim to create immersive entertainment experiences that transport visitors into a dream world of film and TV,&#8221;\u00a0said Yu GONG, founder and CEO of iQIYI.<\/p>\n<p>&#8220;Yangzhou&#8217;s rich heritage, vibrant cultural tourism, and innovative spirit make it the ideal location for this venture, perfectly aligned with our mission to reimagine Chinese storytelling through technology and offer a new cultural landmark in the city&#8217;s Grand Canal area,&#8221; added GONG.<\/p>\n<p>Strategically located in Yangzhou, the park will be within a couple of hours&#8217;\u00a0drive or high-speed rail ride from key cities like <span class=\"xn-location\">Shanghai<\/span>, <span class=\"xn-location\">Nanjing<\/span>, and Suzhou, ensuring seamless access for domestic and overseas visitors.<\/p>\n<p>This prime location will also be part of the city<span id=\"spanHghltcd06\">&#8216;s &#8220;T<\/span>en Miles of the Grand Canal&#8221; demonstration zone, a key component of a broader initiative to revitalize the Grand Canal Cultural Belt. This initiative seeks to blend cultural tourism, leisure, and commercial development, ultimately creating a unified urban landmark that enhances the area&#8217;s overall appeal.<\/p>\n<p>\n        <b>IP beyond screens<\/b>\n      <\/p>\n<p>This development builds on iQIYI&#8217;s proven track record in offline entertainment ventures. The company has showcased the value-creating potential of its IP assets through the successful operation of immersive theaters integrating IP and VR technology at over 40 venues across more than 20 cities in <span class=\"xn-location\">China<\/span>. Popular adaptations of iQIYI&#8217;s blockbuster drama IPs, such as\u00a0&#8220;<span id=\"spanHghlt40d7\">Strange Tales of the Tang Dynasty: To the West<\/span>,&#8221;\u00a0have garnered substantial attention, attracting more than 100,000 visitors in their first year.\u00a0More immersive theaters featuring diverse IPs will open in 2025.<\/p>\n<p>Additionally, the company opened its first parent-child theme park, iQIYI QiBubble Space, in 2023, which brought the company&#8217;s original animation IPs to life and created immersive, memorable experiences that deepen family engagement with the content.<\/p>\n<p>The synergy between these immersive offline experiences and online content engagement was also highlighted by data released by iQIYI following this year&#8217;s Chinese New Year holiday period. Visitor numbers for the immersive theater experience based on hit drama &#8220;Strange Tales of Tang Dynasty 2: To the West&#8221; surged by 206% compared to the pre-holiday period, while viewing time for related series increased by 15%.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8422\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2641626\/Yu_GONG_Founder_CEO_iQIYI.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2641626\/Yu_GONG_Founder_CEO_iQIYI.jpg\" title=\"Yu GONG, Founder and CEO of iQIYI\" alt=\"Yu GONG, Founder and CEO of iQIYI\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4442\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2641627\/Groundbreaking_Ceremony_iQIYI_LAND.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2641627\/Groundbreaking_Ceremony_iQIYI_LAND.jpg\" title=\"Groundbreaking Ceremony of iQIYI LAND\" alt=\"Groundbreaking Ceremony of iQIYI LAND\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\u00a0<\/p>\n<p>CONTACT: iQIYI Press, <a href=\"mailto:press@qiyi.com\" target=\"_blank\" rel=\"nofollow\">press@qiyi.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1802392\/iQIYI_New_Logo_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1802392\/iQIYI_New_Logo_Logo.jpg\" title=\"(PRNewsfoto\/iQIYI)\" alt=\"(PRNewsfoto\/iQIYI)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN41208&amp;sd=2025-03-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth-302401706.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth-302401706.html<\/a><\/p>\n<p>SOURCE  iQIYI<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN41208&amp;Transmission_Id=202503140004PR_NEWS_USPR_____CN41208&amp;DateId=20250314\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire BEIJING , March 13, 2025 \/PRNewswire\/ &#8212; On Mar. 13,\u00a0iQIYI, China&#8217;s leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI&#8217;s extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI&#8217;s commitment to maximizing the long-term value of its IPs while positioning offline experience as a new growth opportunity for the company. Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC (non-player character) experiences, MR (mixed reality) party games, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-825781","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire BEIJING , March 13, 2025 \/PRNewswire\/ &#8212; On Mar. 13,\u00a0iQIYI, China&#8217;s leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI&#8217;s extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI&#8217;s commitment to maximizing the long-term value of its IPs while positioning offline experience as a new growth opportunity for the company. Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC (non-player character) experiences, MR (mixed reality) party games, &hellip; Continue reading &quot;iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T04:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2641626\/Yu_GONG_Founder_CEO_iQIYI.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth\",\"datePublished\":\"2025-03-14T04:07:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\\\/\"},\"wordCount\":547,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2641626\\\/Yu_GONG_Founder_CEO_iQIYI.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\\\/\",\"name\":\"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth - 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This new entertainment destination will center around iQIYI&#8217;s extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI&#8217;s commitment to maximizing the long-term value of its IPs while positioning offline experience as a new growth opportunity for the company. Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC (non-player character) experiences, MR (mixed reality) party games, &hellip; Continue reading \"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-14T04:07:19+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2641626\/Yu_GONG_Founder_CEO_iQIYI.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth","datePublished":"2025-03-14T04:07:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/"},"wordCount":547,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2641626\/Yu_GONG_Founder_CEO_iQIYI.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-announces-the-groundbreaking-of-its-first-comprehensive-theme-park-leveraging-ip-driven-offline-experiences-to-boost-growth\/","name":"iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth - 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