{"id":825507,"date":"2025-03-13T11:41:02","date_gmt":"2025-03-13T15:41:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-new-goldenrise-sandal-featured-on-hanni-as-spring-summer-2025-global-brand-ambassador\/"},"modified":"2025-03-13T11:41:02","modified_gmt":"2025-03-13T15:41:02","slug":"ugg-launches-new-goldenrise-sandal-featured-on-hanni-as-spring-summer-2025-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-new-goldenrise-sandal-featured-on-hanni-as-spring-summer-2025-global-brand-ambassador\/","title":{"rendered":"UGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador"},"content":{"rendered":"

<\/p>\n

UGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador<\/b><\/p>\n

\nBrand & Musician Join Forces for the Second Time to Debut New Spring Fashion Footwear in Global Campaign\n<\/p>\n

SANTA BARBARA, Calif.–(BUSINESS WIRE<\/a>)–
\nSouthern California-based global lifestyle brand UGG\u00ae<\/b><\/a> (a division of Deckers Brands [NYSE: DECK]) evolves its sandal offering with the new GoldenRise<\/b>, a three-in-one platform style. In a Spring\/Summer 2025 global campaign fronted by HANNI<\/b><\/a>, the musician returns to be the global face of the brand\u2019s new campaign, which highlights the wearability of the customizable silhouette throughout the ultimate summer day.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250313026182\/en\/<\/a><\/p>\n

\"Campaign<\/p>\n

Campaign + product photography content credit: UGG\u00ae<\/p>\n<\/div>\n

\nRooted in joy, renewal, vibrancy, and warmth, UGG\u00ae and HANNI explore the magnetic, effortless feeling that is \u201cBig Spring Energy.\u201d HANNI brings the brand along as she takes the newest UGG\u00ae offering from day to night. A morning spent relaxing on an outdoor terrace, vibrant manicures, and pedicures adorned with the GoldenRise, to a night out with friends\u2013Ayumi<\/b><\/a>, Jenny<\/b><\/a>, and Yoyo<\/b><\/a>\u2013shared on social media for fans to follow along. Bold, fun, and playful, the campaign evokes the light feeling HANNI emits.\n<\/p>\n

\nTo further celebrate the global campaign and HANNI\u2019s ambassadorship, the brand has rolled out wild postings and exclusive, hand-painted wallscapes of UGG\u00ae Spring\/Summer 2025 campaign images of HANNI to capture the attention of passersby. Starting on March 10, 2025, the eye-catching hand-painted images of HANNI can be seen in Los Angeles, CA (March 10) and New York City, NY (March 31). Additionally, digital displays via subways, tram wraps, billboards, taxi cabs, buses, and more, can be seen in key cities globally: London, England (May 5), Berlin, Germany (March 13), Paris, France (April 29), Harajuku, Japan (March 13), Incheon, South Korea (March 29), Seoul, South Korea (March 13), Taipei, Taiwan (March 13), and Taichung, Taiwan (April 1).\n<\/p>\n

\nBringing the distinct feel of UGG\u00ae to spring, the brand unveils this season\u2019s iteration of the Golden Collection for warmer weather. The GoldenRise, a key style in the offering, features a customizable strap that can be worn in three ways: as a slide, slingback, or wrap sandal.\n<\/p>\n

\nCrafted to shine, the GoldenRise features 100% recycled polyester straps that offer adjustability across the top of the foot, while the back strap can be wrapped around the ankle, swapped for a shorter slingback, or removed completely to make a slide. The Sun Logo Shape, a vital brand code, is imprinted on the bottom of the sole. Paying homage to its California heritage, the Sun Logo Shape symbolizes the brand\u2019s key pillars of connection, community, and comfort. This is just one of the many ways the UGG\u00ae community leaves a mark and shines together.\n<\/p>\n

\nThe GoldenRise sandal seen on HANNI in the global Spring\/Summer 2025 campaign is available at UGG.com<\/a>, UGG\u00ae stores, and select wholesale retailers nationwide.\n<\/p>\n

About UGG\u00ae<\/b><\/p>\n

\nFounded in 1978 by an Australian surfer on the coast of California, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG\u00ae designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG\u00ae partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com<\/a>@ugg<\/a>.\n<\/p>\n

About <\/b>HANNI<\/b><\/a> (She\/Her)<\/b><\/p>\n

\nHANNI experienced sensational success with NewJeans immediately upon her debut milestone in July 2022, followed by continued success both in Korea and abroad with every subsequent song release. Consequently, the group swept the major awards ceremonies in Korea in 2023 and followed this up with a series of wins at renowned international events\u2014including being named \u201cTop Global K-Pop Artist\u201d at the 2023 Billboard Music Awards and winning \u201cGroup of the Year\u201d at the 2024 Billboard Women in Music Awards in the US. Their global influence and popularity are also demonstrated by their partnerships with top-tier international brands, with all members serving as ambassadors for luxury brands.\n<\/p>\n

About <\/b>Ayumi<\/b><\/a> (She\/Her)<\/b><\/p>\n

\nAyumi is half Columbian and Peruvian, and raised in Tokyo. With her natural beauty and well-toned body, she started her career as a model at the age of 18. She has been very active in a wide range of fields including sports brands, high-end brands, beauty, and lingerie shoots. Ayumi also has many fans as an influencer from her very unique creative content.\n<\/p>\n

About <\/b>Jenny<\/b><\/a> (She\/Her)<\/b><\/p>\n

\nJenny Park is a model with a multicultural background, being half Nigerian and half Korean. As Jenny dreamed of becoming a model when she was in primary school, she taught herself how to work on YouTube in the third grade. Her efforts were very successful, and she eventually received the Silver Play Button. Not only did she inspire teens to become successful models and creators, but she also motivated those from multicultural backgrounds to pursue success in the entertainment industry.\n<\/p>\n

About <\/b>Yoyo<\/b><\/a> (She\/Her)<\/b><\/p>\n

\nBorn and raised in Korea, I left for Australia in my early twenties. The three years I spent there became a turning point in my life, and it was a journey to discover the “Yoyo” persona that I am today. My experience in Australia completely transformed me. Surrounded by new cultures and people, I found myself and worked hard to achieve the life I had always dreamed of. The process was not easy, but now I walk confidently on the path I have chosen, no longer tied to the past. Now, I am moving toward my dreams, living a life that opens new possibilities every day. Every moment in this journey has made me stronger and taught me to love myself. Not only has Yoyo been modeling in Korea, but she has also appeared on Korean TV reality programs such as Physical 100 on Netflix and Kick a Goal on national television, showcasing the independence and strength of women.\n<\/p>\n

HIGH-RES CONTENT
\n<\/b><\/a>
<\/b>Campaign + product photography content credit: UGG\u00ae<\/b><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250313026182\/en\/<\/a><\/span><\/p>\n

Press Contacts:<\/b><\/p>\n

U<\/b>GG\u00ae
\n<\/b>
Matty Magnin
\n
Senior PR Manager
\n
Mobile: (917) 842-2391
\n
matthew.magnin@deckers.com<\/a><\/p>\n

\nSarajane McQuaid
\n
Associate PR Manager
\n
Mobile: (913) 744-7553
\n
sarajane.mcquaid@deckers.com<\/a><\/p>\n

Karla Otto New York
\n<\/b>
Erica Morelli
\n
Senior Director
\n
Mobile: (917) 863-6276
\n
erica.morelli@karlaotto.com<\/a><\/p>\n

\nZachary Leis
\n
Account Director
\n
zachary.leis@karlaotto.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Entertainment Marketing Advertising Communications Celebrity Fashion Lifestyle Consumer Retail Footwear<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Campaign + product photography content credit: UGG\u00ae<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Campaign + product photography content credit: UGG\u00ae<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
GoldenRise in Mustard Seed, Dark Apricot, and Black ($140)<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

UGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador Brand & Musician Join Forces for the Second Time to Debut New Spring Fashion Footwear in Global Campaign SANTA BARBARA, Calif.–(BUSINESS WIRE)– Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) evolves its sandal offering with the new GoldenRise, a three-in-one platform style. In a Spring\/Summer 2025 global campaign fronted by HANNI, the musician returns to be the global face of the brand\u2019s new campaign, which highlights the wearability of the customizable silhouette throughout the ultimate summer day. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250313026182\/en\/ Campaign + product photography content credit: UGG\u00ae Rooted in joy, renewal, vibrancy, and … <\/p>\n

Continue reading “UGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-825507","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nUGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-new-goldenrise-sandal-featured-on-hanni-as-spring-summer-2025-global-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"UGG Launches New GoldenRise Sandal Featured on HANNI as Spring\/Summer 2025 Global Brand Ambassador Brand & Musician Join Forces for the Second Time to Debut New Spring Fashion Footwear in Global Campaign SANTA BARBARA, Calif.–(BUSINESS WIRE)– Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) evolves its sandal offering with the new GoldenRise, a three-in-one platform style. 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In a Spring\/Summer 2025 global campaign fronted by HANNI, the musician returns to be the global face of the brand\u2019s new campaign, which highlights the wearability of the customizable silhouette throughout the ultimate summer day. This press release features multimedia. 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