{"id":824894,"date":"2025-03-12T10:37:42","date_gmt":"2025-03-12T14:37:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mind-blowingly-fruity-shockingly-crunchy-jolly-rancher-freeze-dried-candy-has-entered-the-chat\/"},"modified":"2025-03-12T10:37:42","modified_gmt":"2025-03-12T14:37:42","slug":"mind-blowingly-fruity-shockingly-crunchy-jolly-rancher-freeze-dried-candy-has-entered-the-chat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mind-blowingly-fruity-shockingly-crunchy-jolly-rancher-freeze-dried-candy-has-entered-the-chat\/","title":{"rendered":"Mind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Your taste buds won’t know what hit ’em<\/i>\n <\/p>\n

\n
\n HERSHEY, Pa.<\/span>
\n <\/span>, March 12, 2025<\/span><\/span> \/PRNewswire\/ — Brace yourself, snack lovers \u2013 the candy aisle just got a next-level upgrade. Meet Jolly Rancher<\/i> Freeze Dried, a bold twist on the fruity flavors you love, now with an airy, melt-in-your-mouth crunch. This isn’t just candy. This is a taste explosion. \u00a0<\/p>\n

\n

\n
\n \"New
\n <\/a>\n <\/p>\n<\/p><\/div>\n

Freeze dried candy is exploding as one of 2025’s hottest food trends, with the market set to soar from $1.36 billion<\/span> to nearly $2.4 billion<\/span> by 2030 1<\/sup>. But it’s not just sales that are booming\u2014it’s a full-fledged social media phenomenon. With #freezedriedcandy receiving over 4.7 billion views on TikTok, fans can’t get enough of the irresistible crunch, intensified taste, and mesmerizing freeze-drying process. Internal research shows that there is an unmet demand for unique flavor and texture experiences and Jolly Rancher<\/i> is stepping in to bring its huge fruit flavors to the freeze-dried craze.<\/p>\n

Using cutting-edge freeze-drying tech, we’ve transformed our signature varieties\u2014Green Apple, Blue Raspberry, and Watermelon\u2014into light, ultra-crunchy bites that puff up in size and deliver a punch of flavor with every bite. This innovative process removes moisture while intensifying Jolly Rancher’<\/i>s bold fruit flavors, creating an amplified burst of fruity intensity and the ultimate sensorial experience candy lovers won’t be able to resist.<\/p>\n

\n “Jolly Rancher<\/i> Freeze Dried isn’t just a new way to snack\u2014it’s a total flavor revolution,” said Vivek Mehrotra<\/span>, senior manager of equity & activation at Jolly Rancher<\/i>. “It’s an entirely different way to experience Jolly Rancher<\/i>\u2014unexpected, playful, and, of course, impossibly fruity.”<\/p>\n

New Jolly Rancher<\/i> Freeze Dried is available now in a 3.1oz pack at retailers nationwide.<\/p>\n

\n Pro tip:<\/b>\u00a0You’ll want to grab an extra bag\u2014because with just one crunch, you’ll be hooked.<\/p>\n

\n Pricing is at the sole discretion of the retailer.<\/i>\n <\/p>\n

SOURCE:
\u00b9 Grand View Research (2024). Freeze Dried Candy Market To Reach $2,376.1 Million<\/span> By 2030<\/i><\/p>\n

\n About The Hershey Company<\/b>\u00a0
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion<\/span> in annual revenues. The company’s portfolio includes beloved chocolate and confectionery brands such as Hershey’s<\/i>, Reese’s<\/i>, Kisses<\/i>, Kit Kat<\/i>\u00ae, Jolly Rancher<\/i>, Ice Breakers<\/i>, Shaq-a-licious<\/i> alongside popular salty snacks including SkinnyPop<\/i> and Dot’s Homestyle Pretzels<\/i>.<\/p>\n

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker’s founder, Milton Hershey<\/span>, created Milton Hershey School<\/span> in 1909, and since then, the company has focused on helping children succeed through access to education.<\/p>\n

To learn more visit\u00a0www.thehersheycompany.com<\/a><\/b>.<\/p>\n

Follow:\u00a0\u00a0\u00a0\u00a0
http:\/\/www.twitter.com\/hersheycompany
<\/a>https:\/\/www.linkedin.com\/company\/the-hershey-company<\/a><\/b>\u00a0\u00a0\u00a0
http:\/\/www.facebook.com\/hersheycompany<\/a><\/b>\u00a0\u00a0\u00a0\u00a0
http:\/\/www.youtube.com\/hersheycompany<\/a><\/b>\u00a0\u00a0\u00a0\u00a0
http:\/\/www.instagram.com\/hersheycompany<\/a><\/b><\/p>\n

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\n \"The
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/mind-blowingly-fruity-shockingly-crunchy-jolly-rancher-freeze-dried-candy-has-entered-the-chat-302398430.html<\/a><\/p>\n

SOURCE The Hershey Company<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire Your taste buds won’t know what hit ’em HERSHEY, Pa. , March 12, 2025 \/PRNewswire\/ — Brace yourself, snack lovers \u2013 the candy aisle just got a next-level upgrade. Meet Jolly Rancher Freeze Dried, a bold twist on the fruity flavors you love, now with an airy, melt-in-your-mouth crunch. This isn’t just candy. This is a taste explosion. \u00a0 Freeze dried candy is exploding as one of 2025’s hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 1. But it’s not just sales that are booming\u2014it’s a full-fledged social media phenomenon. With #freezedriedcandy receiving over 4.7 billion views on TikTok, fans can’t get enough of the irresistible crunch, intensified … <\/p>\n

Continue reading “Mind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-824894","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mind-blowingly-fruity-shockingly-crunchy-jolly-rancher-freeze-dried-candy-has-entered-the-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Your taste buds won’t know what hit ’em HERSHEY, Pa. , March 12, 2025 \/PRNewswire\/ — Brace yourself, snack lovers \u2013 the candy aisle just got a next-level upgrade. Meet Jolly Rancher Freeze Dried, a bold twist on the fruity flavors you love, now with an airy, melt-in-your-mouth crunch. This isn’t just candy. This is a taste explosion. \u00a0 Freeze dried candy is exploding as one of 2025’s hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 1. But it’s not just sales that are booming\u2014it’s a full-fledged social media phenomenon. 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