{"id":824886,"date":"2025-03-12T10:35:47","date_gmt":"2025-03-12T14:35:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-venus-americas-1-female-shave-brand-aces-its-upgrades-to-the-brands-world-class-lineup-for-a-shave-that-serves-your-skin\/"},"modified":"2025-03-12T10:35:47","modified_gmt":"2025-03-12T14:35:47","slug":"gillette-venus-americas-1-female-shave-brand-aces-its-upgrades-to-the-brands-world-class-lineup-for-a-shave-that-serves-your-skin","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-venus-americas-1-female-shave-brand-aces-its-upgrades-to-the-brands-world-class-lineup-for-a-shave-that-serves-your-skin\/","title":{"rendered":"Gillette Venus, America\u2019s #1 Female Shave Brand*, Aces its Upgrades to the Brand\u2019s World Class Lineup for a \u201cShave That Serves Your Skin\u201d"},"content":{"rendered":"

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Gillette Venus, America\u2019s #1 Female Shave Brand*, Aces its Upgrades to the Brand\u2019s World Class Lineup for a \u201cShave That Serves Your Skin\u201d<\/b><\/p>\n

The brand has teamed up with the Women\u2019s Tennis Association (WTA) and tennis stars Taylor Townsend, Alycia Parks, and Peyton Stearns, to demonstrate that whether women choose to shave, shape, trim or style, Venus products are designed with their body and hair in mind.<\/i><\/p>\n

BOSTON–(BUSINESS WIRE<\/a>)–
\nSince 2018, Venus has championed positivity and self-expression through My Skin. My Way. \u2014 empowering women to feel powerful and unapologetic in their own skin. This year, the brand is excited to introduce updates to its trusted product line, so that there are no compromises when it comes to shaving. As the Official Razor of the WTA, and through the brand\u2019s partnership with Townsend, Parks, and Stearns, Venus looks to continue to radiate positivity and strength through the \u201cPower of Smooth\u201d on and off the court.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250312348372\/en\/<\/a><\/p>\n

\"Gillette<\/p>\n

Gillette Venus, America\u2019s #1 Female Shave Brand*, Aces its Upgrades to the Brand\u2019s World Class Lineup for a \u201cShave That Serves Your Skin\u201d (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cFor almost 25 years, Gillette Venus has developed products with women\u2019s smooth skin in mind. Our team of female-led scientists are constantly revolutionizing the shave care category, which is why we are thrilled to share this upgraded collection, where every woman can find a razor that serves her skin and hair type,\u201d says Isabel Pimentel, Brand Vice President, Gillette Venus North America. \u201cWe knew there was no better way to introduce this lineup than by continuing our partnership with female athletes to demonstrate how important it is to feel your best in everything you do.\u201d\n<\/p>\n

\nThe upgraded collection, anchored by the newly released MoistureGlide Razor<\/a>, includes product updates for seamless user experience, limited edition-tennis themed razors and updated packaging. Venus launched these offerings through a TVC campaign<\/a> and will host an event at the Miami Open this month, followed by activations at tournaments throughout the WTA season.\n<\/p>\n

\n\u201cAs a professional tennis player, and a busy mom, it\u2019s important that every product I use makes me feel my best, so I can be the best,\u201d says Taylor Townsend. \u201cThe Venus for Pubic Hair & Skin Razor helps defends against ingrown hair and razor burn, so whether you\u2019re defending your latest match title or looking for a personal win, you can do so with powerful, smooth, skin.\u201d\n<\/p>\n

\nJust like every athlete has their own routine, every woman has unique skin needs. That\u2019s why Venus offers a razor for every kind of shave. For Peyton Stearns, Venus\u2019 Extra Smooth Sensitive is her go-to to feel at the top of her game. \u201cIts lubricating strip helps protect my sensitive skin, so I get a smooth shave with up to 0% shave irritation,\u201d she says.\n<\/p>\n

\nFor Alycia Parks, \u201cIt\u2019s always Venus,\u201d she says. \u201cOn and off the court, it makes a difference when I feel my best \u2013 and the Venus MoistureGlide Razor leaves my skin feeling silky, glowy, and as smooth as my best serve.\u201d\n<\/p>\n

\nRecognizing that different tools serve different skin types, Venus has a quiz<\/a> to help women decide the best suited razor for them. To ensure that every shave is a great one, Venus will also include a new shower holder, to keep the razor clean and dry between uses.\n<\/p>\n

\nSome of our athlete ambassadors\u2019 favorite razors are:\n<\/p>\n