{"id":824859,"date":"2025-03-12T10:30:43","date_gmt":"2025-03-12T14:30:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-partners-with-adobe-to-scale-the-production-of-digital-marketing-with-firefly-generative-ai\/"},"modified":"2025-03-12T10:30:43","modified_gmt":"2025-03-12T14:30:43","slug":"the-estee-lauder-companies-partners-with-adobe-to-scale-the-production-of-digital-marketing-with-firefly-generative-ai","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-partners-with-adobe-to-scale-the-production-of-digital-marketing-with-firefly-generative-ai\/","title":{"rendered":"The Est\u00e9e Lauder Companies Partners with Adobe to Scale the Production of Digital Marketing with Firefly Generative AI"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>The Est\u00e9e Lauder Companies Partners with Adobe to Scale the Production of Digital Marketing with Firefly Generative AI<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Creating engaging content is critical in the fast-moving prestige beauty industry, and The Est\u00e9e Lauder Companies (ELC) is adopting Adobe Firefly to shorten the time it takes to launch digital marketing campaigns, using generative AI to accelerate content production<\/b><\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>ELC is leveraging solutions including Adobe Firefly Services\u2014a collection of creative and generative APIs\u2014that bring generative AI directly into production workflows to handle repetitive tasks such as resizing and reformatting marketing assets<\/b><\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Survey findings indicate that content demands are expected to quintuple through 2026, making generative AI impactful for ELC creatives to simplify production tasks and focus on incubating new ideas<\/b><\/li>\n<\/ul>\n<p>SAN JOSE, Calif. &amp; NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Adobe (Nasdaq:ADBE) announced a partnership with The Est\u00e9e<b \/>Lauder Companies (NYSE:EL) (ELC) where the company is adopting Adobe Firefly and redefining its process of launching digital marketing campaigns through generative AI. As the parent company to iconic brands such as Clinique, Est\u00e9e<b \/>Lauder, Jo Malone London, La Mer, and M\u2022A\u2022C Cosmetics, ELC connects with consumers across roughly 150 countries and territories. With a strong focus on innovation and speed to market, ELC is investing in digital advertising to engage its diverse and unique consumer base. By integrating Firefly across existing Adobe Creative Cloud workflows, ELC will drive efficiency, accelerate campaign execution and empower creative teams to recapture time\u2014and focus on ideating and creating new artistic concepts.\n<\/p>\n<p>\nAcross digital channels, different formats (text, image, shopping, app promotion) and sizes for marketing campaigns contribute to hundreds of thousands of assets needed every year. Teams are burdened with repetitive tasks that take time away from driving new design concepts and connecting with different audiences. This partnership underscores ELC\u2019s newly unveiled <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2F___https%3A%2Fwww.elcompanies.com%2Fen%2Fwho-we-are%2Fleadership%2Fintroducing-beauty-reimagined___.YzJ1OndlY29tbXVuaWNhdGlvbnM6YzpvOjI3NDgzMWNkZmMxNWFlZjI5ZjM0YjRlOWVlNTFkNzhmOjY6MjcxOTo0ZTQ3YmMyNDdlMDhjZDBkMmI0ZjRhODZlOTU0MDFhYjA4ZTE1NjcyNzU3MzM4NTA1M2E5OGM3ZTg1NTk2NTQzOnA6RjpG&amp;esheet=54223028&amp;newsitemid=20250312511040&amp;lan=en-US&amp;anchor=Beauty+Reimagined&amp;index=1&amp;md5=d913008f1ce174a59ae43bf1139f170c\">Beauty Reimagined<\/a>, a bold strategic vision aimed at establishing ELC as the best consumer-centric prestige beauty company in the world. A key focus of this plan includes driving transformative innovation to accelerate speed-to-market, as well as boosting consumer-facing investments to accelerate new customer acquisition. By harnessing Adobe\u2019s Firefly capabilities to streamline content production, ELC reinforces its commitment to this vision\u2014ensuring impactful, consumer-driven engagement at scale.\n<\/p>\n<p>\nThrough leveraging Adobe Firefly Services\u2014a collection of creative and generative APIs\u2014ELC can reimagine content production as additional campaigns are required to engage consumers who are more digital than ever. In fact, survey stats show nearly two-third of marketers* believe the demand for content will quintuple between 2024 and 2026. With features such as <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2F___https%3A%2Fwww.adobe.com%2Fproducts%2Fphotoshop%2Fgenerative-expand.html___.YzJ1OndlY29tbXVuaWNhdGlvbnM6YzpvOjI3NDgzMWNkZmMxNWFlZjI5ZjM0YjRlOWVlNTFkNzhmOjY6ZDhjYzo2OTFhY2IzMTg1ZTIxYjlmN2YyYjU3OTg2ZjYyNTNjZDc5M2I3MmMyNWU0ZWEyOWNiNGZmYjM1ZGFhN2Y0MDMzOnA6RjpG&amp;esheet=54223028&amp;newsitemid=20250312511040&amp;lan=en-US&amp;anchor=Generative+Expand&amp;index=2&amp;md5=da77a5ace107c1a8f4601ca610c23918\">Generative Expand<\/a> seamlessly integrated into existing workflows, images can be intelligently resized and optimized for various formats. Teams can quickly deliver assets with text and imagery intuitively placed, ready for distribution across digital marketing channels.\n<\/p>\n<p>\n\u201cMaintaining mindshare on digital channels such as social media is important in the competitive beauty industry, but oftentimes the content requirements for each platform stresses our ability to deliver new campaigns,\u201d said Justin Edwards, Vice President, Global Digital Creative and Brand Image, M\u2022A\u2022C Cosmetics. \u201cThe M\u2022A\u2022C Cosmetics team was the first to explore the potential of generative AI for the company through Adobe Firefly Services, and we believe it will remove hurdles that currently prevent our designers from focusing on their craft.\u201d\n<\/p>\n<p>\n\u201cAdobe Firefly Services APIs surface decades of Adobe innovation across our foundational AI models and applications such as Photoshop and InDesign, to assist with daily tasks that are crucial but can often be repetitive and time-intensive,\u201d said Varun Parmar, general manager, Adobe GenStudio and Firefly for Enterprise. \u201cThe Est\u00e9e<b \/>Lauder Companies have shown an incredibly compelling and practical application of generative AI, which allows design teams to focus more time on their craft and ideating eye catching creative for its portfolio of nearly 25 brands.\u201d\n<\/p>\n<p>\nAs part of its new content production workflow, ELC also needed to modernize its digital asset management (DAM) system. The DAM houses the company\u2019s entire library of images, logos, patterns and more\u2014assets that anchor the creation of digital content. ELC is now leveraging Adobe Experience Manager Assets as a Cloud Service to enhance their DAM and drive greater operational efficiency. This creates an architecture where assets can be uploaded with greater speed, along with enhanced search capabilities for teams to quickly locate assets and gain actionable insights on usage and performance. It further shortens the time it takes to build and deliver assets for digital campaigns.\n<\/p>\n<p>\n\u201cAt The Est\u00e9e<b \/>Lauder Companies, we need to keep pace with a changing environment where an increasingly large share of transactions is happening through digital channels such as mobile devices,\u201d said Yuri Ezhkov, Vice President, Creative Center of Excellence, The Est\u00e9e<b \/>Lauder Companies. \u201cWe have a trusted partner in Adobe to provide generative AI technologies that are safe for commercial use, with tools that enable our design teams to operate more nimbly and be free to focus on ideating.\u201d\n<\/p>\n<p><b>About Adobe<\/b><\/p>\n<p>\nAdobe is changing the world through digital experiences. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2F___https%3A%2Fwww.adobe.com%2F___.YzJ1OndlY29tbXVuaWNhdGlvbnM6YzpvOjI3NDgzMWNkZmMxNWFlZjI5ZjM0YjRlOWVlNTFkNzhmOjY6MTZkOToxMTQ5ZDY5OGM4YzRlYTQ2MWFjMzhhNmYxZGMzZjc0NzNmZDk5OWVlMzA1ZGRlMjI0YWRhOTU3MDZmZTVhN2YyOnA6RjpG&amp;esheet=54223028&amp;newsitemid=20250312511040&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=3&amp;md5=755c1b13799ccccbba69230314d68c1e\">www.adobe.com<\/a>.\n<\/p>\n<p><b>About The Est\u00e9e Lauder Companies Inc.<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elcompanies.com%2F&amp;esheet=54223028&amp;newsitemid=20250312511040&amp;lan=en-US&amp;anchor=The+Est%26eacute%3Be+Lauder+Companies+Inc.&amp;index=4&amp;md5=cb982ca33372418eac2a2f867529c664\">The Est\u00e9e Lauder Companies Inc.<\/a> is one of the world\u2019s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Lab Series, Origins, M\u00b7A\u00b7C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.\n<\/p>\n<p>\n\u00a9 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and\/or other countries. All other trademarks are the property of their respective owners.\n<\/p>\n<p><i>*Adobe Survey of 2,841 marketers in markets including the U.S., Australia, France, Germany, India, Japan, and the U.K. (fielded from Feb. 27 to Mar. 7, 2024)<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250312511040r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250312511040\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250312511040\/en\/<\/a><\/span><\/p>\n<p><b>Public relations contacts<br \/>\n<\/b><br \/>Kevin Fu<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kfu@adobe.com\">kfu@adobe.com<br \/>\n<\/a><\/p>\n<p>Suzanne Sterns<br \/>\n<br \/>The Est\u00e9e Lauder Companies<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ssterns@estee.com\">ssterns@estee.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Internet Consumer Electronics Technology Artificial Intelligence Cosmetics Digital Marketing Retail Marketing Advertising Communications Content Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250312511040\/en\/786044\/3\/AdobeLogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Est\u00e9e Lauder Companies Partners with Adobe to Scale the Production of Digital Marketing with Firefly Generative AI Creating engaging content is critical in the fast-moving prestige beauty industry, and The Est\u00e9e Lauder Companies (ELC) is adopting Adobe Firefly to shorten the time it takes to launch digital marketing campaigns, using generative AI to accelerate content production ELC is leveraging solutions including Adobe Firefly Services\u2014a collection of creative and generative APIs\u2014that bring generative AI directly into production workflows to handle repetitive tasks such as resizing and reformatting marketing assets Survey findings indicate that content demands are expected to quintuple through 2026, making generative AI impactful for ELC creatives to simplify production tasks and focus on incubating new ideas SAN JOSE, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-partners-with-adobe-to-scale-the-production-of-digital-marketing-with-firefly-generative-ai\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Est\u00e9e Lauder Companies Partners with Adobe to Scale the Production of Digital Marketing with Firefly Generative AI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-824859","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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