{"id":824396,"date":"2025-03-11T11:13:02","date_gmt":"2025-03-11T15:13:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/"},"modified":"2025-03-11T11:13:02","modified_gmt":"2025-03-11T15:13:02","slug":"isg-xperience-summit-to-explore-ai-powered-experience-transformation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/","title":{"rendered":"ISG Xperience Summit to Explore AI-Powered Experience Transformation"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>ISG Xperience Summit to Explore AI-Powered Experience Transformation<\/b><\/p>\n<p class=\"bwalignc\"><b>Leaders with PNC Bank, Barclays, Comcast, SoulCycle, Expedia, AGCO, Acenda, Autocar Trucks and more will join March 25\u201326 event in New York<\/b><\/p>\n<p>STAMFORD, Conn.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nLeaders with PNC Bank, Barclays, Comcast, SoulCycle, Expedia, AGCO, Acenda Integrated Health, Autocar Trucks and other companies will join the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fxperience.isg-one.com%2Fhome%2Fhome&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=ISG+Xperience+Summit&amp;index=1&amp;md5=5c5f830290052e4ea017b7fb079e9f36\">ISG Xperience Summit<\/a>, March 25\u201326 at the Westin Times Square in New York, to share strategies for driving experience-led transformation with AI and other new technologies.\n<\/p>\n<p>\nHosted by global AI-centered technology research and advisory firm Information Services Group (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.isg-one.com&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=ISG&amp;index=2&amp;md5=1393ce21ba50cac706e8c4660c86f6f8\">ISG<\/a>) (Nasdaq: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nasdaq.com%2Fsymbol%2Fiii&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=III&amp;index=3&amp;md5=b18ef62ec3ca805080d6951c8e63e93f\">III<\/a>), the two-day event will feature ISG and industry experts exploring how AI-powered solutions can deliver impactful, hyper-personalized experiences, and the data, security and organizational structures that will enable employee and customer success.\n<\/p>\n<p>\n\u201cThe future of enterprise experience is not about replacing humans with AI but integrating AI to empower human expertise,\u201d said Wayne Butterfield, partner, ISG, and host of the ISG Xperience Summit. \u201cAI excels at structured, repetitive interactions, but struggles with the nuance, empathy and problem-solving capabilities that define high-value interactions.\u201d\n<\/p>\n<p>\nJoe Bechtel, vice president of AI technology at PNC Bank, will deliver the event keynote, \u201cFrom Virtual Assistants to Real Results: Transformation Through Intelligent CX,\u201d as a fireside chat with Butterfield, offering practical insights on how to determine where to implement automation, differentiate between helpful technology and frustrating barriers and measure the impact of CX investments.\n<\/p>\n<p>\nThe first day of the event will also feature Hilary Lurie-Malina, senior director, platform and service analytics, Expedia Group; Nanda Reddy, CTO, GOHUNT; Shri Nandan, vice president, AI experiences, Comcast, and Daniel Yang, managing partner, Pacific Owl Ventures, in the panel discussion, \u201cEthics of AI-Driven Personalization: Where Do We Draw the Line?,\u201d on the boundary between helpful and intrusive user experiences.\n<\/p>\n<p>\nThe ISG Startup Challenge will feature entrepreneurs with Birdie AI, Tranquilla AI and Wakefully pitching their business innovations to a panel of judges for an audience vote.\n<\/p>\n<p>\nOn day two of the ISG Xperience Summit, three Chief Experience Officers\u2014Craig Antonucci of Autocar Trucks, Mike Robinson of Barclays US Consumer Bank, and Ami Iceman of MSU Federal Credit Union\u2014will join the panel discussion, \u201cOrchestrating Enterprise-Wide Transformation in an AI-First World,\u201d to share how their organizations are leveraging AI and advanced analytics to scale personalized experiences.\n<\/p>\n<p>\nAnother panel discussion, \u201dHow Experience-Led Transformation Drives Growth,\u201d will ask Drew Lesicko, vice president of product and technology at SoulCycle, and Chris Vetrano, head of customer experience at Flock Safety, how their organizations are embedding experience-centricity across all operations and creating sustainable advantages.\n<\/p>\n<p>\nMari Considine, chief marketing and development officer at Acenda Integrated Health, and Courtney Warford, former global director, customer experience at AGCO Corporation, will join the \u201cSlight Edge: Strategies for Elevating EX to Drive CX\u201d panel to share insights into creating integrated experience ecosystems where employee engagement directly translates to customer loyalty.\n<\/p>\n<p>\n\u201cPeople are the glue between systems and processes,\u201d Butterfield said. \u201cOrganizations that strike a balance between maximizing the benefits of AI while preserving the human elements users value most will reduce costs and elevate their experiences from a transactional function to a strategic differentiator.\u201d\n<\/p>\n<p>\nIBM and Accenture are <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fxperience.isg-one.com%2Fhome%2Fhome&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=ISG+Xperience+Summit&amp;index=4&amp;md5=0370d6d6bcd71ce5c2de8b38b97ced7f\">ISG Xperience Summit<\/a> event sponsors. The Global Voice of CX is an influencer partner, and <i>CIO Applications<\/i> and Hifo.co are media partners.\n<\/p>\n<p>\nAdditional information and registration are available on the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fxperience.isg-one.com%2Fhome%2Fhome&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=event+website&amp;index=5&amp;md5=5f06872bc4e823a340711bb62d8b636b\">event website<\/a>.\n<\/p>\n<p><b>About ISG<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.isg-one.com%2F&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=ISG&amp;index=6&amp;md5=311abab637f56a12bf61e74679d5018c\">ISG<\/a> (Nasdaq: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nasdaq.com%2Fsymbol%2Fiii&amp;esheet=54222497&amp;newsitemid=20250311658943&amp;lan=en-US&amp;anchor=III&amp;index=7&amp;md5=d04a33104de60eda650a52c11c3fd15d\">III<\/a>) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world\u2019s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250311658943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250311658943\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250311658943\/en\/<\/a><\/span><\/p>\n<p>\nWill Thoretz, ISG<br \/>\n<br \/>+1 203 517 3119<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:will.thoretz@isg-one.com\">will.thoretz@isg-one.com<br \/>\n<\/a><\/p>\n<p>Julianna Sheridan, Matter Communications for ISG<br \/>\n<br \/>+1 978 518 4520<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:isg@matternow.com\">isg@matternow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York Connecticut<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Consulting Security Professional Services Networks Internet Data Analytics Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250311658943\/en\/1016900\/3\/ISG_%28R%29_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>ISG Xperience Summit to Explore AI-Powered Experience Transformation Leaders with PNC Bank, Barclays, Comcast, SoulCycle, Expedia, AGCO, Acenda, Autocar Trucks and more will join March 25\u201326 event in New York STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211; Leaders with PNC Bank, Barclays, Comcast, SoulCycle, Expedia, AGCO, Acenda Integrated Health, Autocar Trucks and other companies will join the ISG Xperience Summit, March 25\u201326 at the Westin Times Square in New York, to share strategies for driving experience-led transformation with AI and other new technologies. Hosted by global AI-centered technology research and advisory firm Information Services Group (ISG) (Nasdaq: III), the two-day event will feature ISG and industry experts exploring how AI-powered solutions can deliver impactful, hyper-personalized experiences, and the data, security and organizational structures that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ISG Xperience Summit to Explore AI-Powered Experience Transformation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-824396","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISG Xperience Summit to Explore AI-Powered Experience Transformation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISG Xperience Summit to Explore AI-Powered Experience Transformation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ISG Xperience Summit to Explore AI-Powered Experience Transformation Leaders with PNC Bank, Barclays, Comcast, SoulCycle, Expedia, AGCO, Acenda, Autocar Trucks and more will join March 25\u201326 event in New York STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211; Leaders with PNC Bank, Barclays, Comcast, SoulCycle, Expedia, AGCO, Acenda Integrated Health, Autocar Trucks and other companies will join the ISG Xperience Summit, March 25\u201326 at the Westin Times Square in New York, to share strategies for driving experience-led transformation with AI and other new technologies. Hosted by global AI-centered technology research and advisory firm Information Services Group (ISG) (Nasdaq: III), the two-day event will feature ISG and industry experts exploring how AI-powered solutions can deliver impactful, hyper-personalized experiences, and the data, security and organizational structures that &hellip; Continue reading &quot;ISG Xperience Summit to Explore AI-Powered Experience Transformation&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T15:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250311658943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"ISG Xperience Summit to Explore AI-Powered Experience Transformation\",\"datePublished\":\"2025-03-11T15:13:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\\\/\"},\"wordCount\":708,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250311658943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\\\/\",\"name\":\"ISG Xperience Summit to Explore AI-Powered Experience Transformation - 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Hosted by global AI-centered technology research and advisory firm Information Services Group (ISG) (Nasdaq: III), the two-day event will feature ISG and industry experts exploring how AI-powered solutions can deliver impactful, hyper-personalized experiences, and the data, security and organizational structures that &hellip; Continue reading \"ISG Xperience Summit to Explore AI-Powered Experience Transformation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-11T15:13:02+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250311658943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"ISG Xperience Summit to Explore AI-Powered Experience Transformation","datePublished":"2025-03-11T15:13:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/"},"wordCount":708,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250311658943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-xperience-summit-to-explore-ai-powered-experience-transformation\/","name":"ISG Xperience Summit to Explore AI-Powered Experience Transformation - 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