{"id":824371,"date":"2025-03-11T10:05:09","date_gmt":"2025-03-11T14:05:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/crown-royal-returns-to-rodeohouston-as-an-official-sponsor-celebrating-the-rich-essence-of-rodeo-style\/"},"modified":"2025-03-11T10:05:09","modified_gmt":"2025-03-11T14:05:09","slug":"crown-royal-returns-to-rodeohouston-as-an-official-sponsor-celebrating-the-rich-essence-of-rodeo-style","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/crown-royal-returns-to-rodeohouston-as-an-official-sponsor-celebrating-the-rich-essence-of-rodeo-style\/","title":{"rendered":"CROWN ROYAL RETURNS TO RODEOHOUSTON\u00ae AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Driven by the spirit of generosity, the award-winning whisky teamed up with Houston<\/span> icons Bun B and PURPLE BRAND co-founder Luke Cosby<\/span> to debut a limited-edition collection honoring rodeo style
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\n HOUSTON<\/span>
\n <\/span>, March 11, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0On Black Heritage Day (March 7<\/span>), Crown Royal <\/b>returned to the Houston Livestock Show and Rodeo\u2122, transforming the 2025 opening weekend into a defining moment in celebration of Houston<\/span> culture. As an official RODEOHOUSTON\u00ae sponsor, the award-winning whisky brought the Crown Royal Saloon & Showroom<\/a> back to NRG Park. This year, the reimagined footprint showcases the unique style of rodeo fashion, features live music from local DJs and encourages guests 21+ to engage in activities in the spirit of generosity. Rodeo-goers will be able to stop by the Crown Royal Saloon & Showroom from March 14-16<\/span> including Sunday’s festive Go Tejano Day<\/span>.<\/p>\n

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The brand also reignited its partnership with Houston<\/span> legend and Rodeo headliner, Bun B. In honor of the highly anticipated Bun B Birthday Bonanza, Crown Royal collaborated with PURPLE-BRAND co-founder Luke Cosby<\/span> to create the performer’s on-stage look, consisting of a standout premium leather vest, combining both ostrich and suede leather with all-over rhinestone embellishments, as well as a striking leather trench incorporating arm tassels, screen print and rhinestone details. Following the performance, the trio launched an exclusive collection inspired by Bun B.<\/p>\n

“The Houston Livestock Show and Rodeo has been an important part of my life forever and it’s like no other place. It’s where you see the best of Houston<\/span> culture come together and showcase all the unique facets of our community,” Bun B shared. “Performing at the Rodeo is an honor, and I love every aspect of creating that show. I look forward to my on-stage look every year and trust PURPLE will create something that I love. Being able to bring two brands I respect together to form this unique look and create a collection inspired by those looks, made this Rodeo even more special.”<\/p>\n

\n CROWN ROYAL X PURPLE BRAND RODEO CAPSULE COLLECTION, INSPIRED BY BUN B<\/b>\n <\/p>\n

Drawing from Bun B’s signature onstage looks, this limited-edition rodeo collection blends Western heritage with modern streetwear. This collection is the natural progression of a two-year partnership with the Houston<\/span> legend and award-winning whisky brand. And the addition of fellow Houston<\/span> native, Luke Cosby<\/span> and PURPLE BRAND \u2013 which has styled Bun B with custom outfits for all four of his Rodeo performances dating back to 2022 \u2013 is a testament to the dynamic and diverse fashions that truly represent the local Houston<\/span> community. More than just a fashion collection, this collaboration embodies the spirit of generosity that is in the Crown Royal brand ethos. Net proceeds from the collection together with consumer participation in the Purple Bag initiative at the Crown Royal Saloon & Showroom, as discussed below (up to $25,000<\/span>) will be donated to Soldiers’ Angels’ LA Wildfire Relief Fund supporting fire relief efforts for veterans in the LA area. *<\/p>\n

Available for purchase now at PURPLE BRAND’s Houston<\/span> location in The Galleria mall and online beginning March 11<\/span> at 12:00pm EST<\/span> at www.purple-brand.com<\/a>, the collection is comprised of three statement pieces:<\/p>\n