{"id":824227,"date":"2025-03-11T08:42:02","date_gmt":"2025-03-11T12:42:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dun-bradstreet-powers-new-marketing-opportunities-by-seamlessly-integrating-business-data-with-consumer-insights-enabling-personalized-omnichannel-campaigns-at-scale\/"},"modified":"2025-03-11T08:42:02","modified_gmt":"2025-03-11T12:42:02","slug":"dun-bradstreet-powers-new-marketing-opportunities-by-seamlessly-integrating-business-data-with-consumer-insights-enabling-personalized-omnichannel-campaigns-at-scale","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dun-bradstreet-powers-new-marketing-opportunities-by-seamlessly-integrating-business-data-with-consumer-insights-enabling-personalized-omnichannel-campaigns-at-scale\/","title":{"rendered":"Dun & Bradstreet Powers New Marketing Opportunities by Seamlessly Integrating Business Data with Consumer Insights, Enabling Personalized Omnichannel Campaigns at Scale"},"content":{"rendered":"

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Dun & Bradstreet Powers New Marketing Opportunities by Seamlessly Integrating Business Data with Consumer Insights, Enabling Personalized Omnichannel Campaigns at Scale<\/b><\/p>\n

D&B ID Graph Plus<\/i>\u2122 advanced identity solution unlocks privacy-sensitive personalization with B2B2C intelligence<\/i><\/p>\n

JACKSONVILLE, Fla.–(BUSINESS WIRE<\/a>)–
\nDun & Bradstreet (NYSE:DNB), a leading global provider of business decisioning data and analytics, today unveiled D&B ID Graph Plus, a cutting-edge identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals, offering expanded visibility to 360-degree customer profiles. Leveraging its high-quality, trusted data that combines the power of both B2B and B2C insights, D&B ID Graph Plus provides marketing teams access to build impactful omnichannel marketing campaigns, enhancing their addressable audiences and identity capabilities.\n<\/p>\n

\nD&B ID Graph Plus utilizes validated B2B2C identifiers, enhanced by consumer intelligence and digital signals, and is associated to the Dun & Bradstreet D-U-N-S\u00ae Number, a unique identifier assigned to businesses around the world that provides robust business data linkage to ensure precision and enable compliance in identity resolution.\n<\/p>\n

\nThe strength of D&B ID Graph Plus lies in Dun & Bradstreet\u2019s comprehensive coverage of business and consumer data, which encompasses more than 50,000 attributes that include digital signals such as intent, interest, demographics, lifestyle, and ownership. In addition, its B2B2C linked data includes an extensive array of raw individual data points that can be leveraged by marketing teams to associate business characteristics to consumers and consumer characteristics to businesses with over 136 million B2B professional contacts, 250 million consumer contacts and 83 million B2B2C contacts with linkages between professional and consumer personas.\n<\/p>\n

\n\u201cD&B ID Graph Plus provides a significant leap forward in personalizing the buyers\u2019 journey with precise audience targeting that supports the maximization of campaign reach and effectiveness \u2013 setting a new standard in audience intelligence,\u201d said Eric Kider, General Manager of Sales & Marketing Solutions at Dun & Bradstreet. \u201cIn an age where buyers expect personalized interactions with brands, we are combining innovative data integration with enriched customer insights to bridge the gap between consumer and business data for a better understanding of market dynamics and customer behaviors.\u201d\n<\/p>\n

\nD&B ID Graph Plus supplies businesses with an ideal person profile (IPP) to deploy consistent, scaled marketing campaigns and engage consumers with precision across various communication channels and sectors, including financial services, insurance, healthcare, technology, real estate and more, by providing:\n<\/p>\n