{"id":823668,"date":"2025-03-10T10:03:14","date_gmt":"2025-03-10T14:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/"},"modified":"2025-03-10T10:03:14","modified_gmt":"2025-03-10T14:03:14","slug":"zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/","title":{"rendered":"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll<\/b><\/p>\n<p class=\"bwalignc\"><i>The better-for-you soda brand\u2019s latest breakthrough spot distinctively celebrating realness is another playful wink at the category following their holiday campaign in December<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nZevia, the zero-sugar, naturally sweetened soda brand, is celebrating unsugarcoated realness in its latest campaign starring Grammy-nominated artist Jelly Roll. Created by Ryan Reynolds\u2019 Maximum Effort, the ad debuted during last night\u2019s premiere episode of <i>American Idol<\/i>.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250310800392\/en\/2403779\/4\/JellyRollZevia.jpg\" alt=\"Photo Credit: Maximum Effort\" \/><\/p>\n<p style=\"font-size:85%\">Photo Credit: Maximum Effort<\/p>\n<\/div>\n<p class=\"bwalignc\">\nWatch the full video <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FlvdhXluj3Es&amp;esheet=54221320&amp;newsitemid=20250310800392&amp;lan=en-US&amp;anchor=HERE&amp;index=1&amp;md5=a4a1560476a2dd2037c1bfda0455f963\">HERE<\/a><\/p>\n<p>\nIn the new ad, Jelly Roll pulls up to a gas station in a red pickup truck with Linda Lyndell\u2019s \u201cWhat a Man\u201d setting the tone. As two young onlookers stare in awe, it\u2019s not just Jelly Roll\u2019s presence that holds their attention &#8211; it\u2019s the way he takes a slow, unapologetic swig of an ice-cold Zevia Creamy Root Beer. The moment playfully winks at iconic soda ads of the past, but with a twist: this time, the star isn\u2019t selling anything artificial. With a knowing smirk, Jelly Roll raises a can to keeping it real, with <i>real<\/i> soda that has <i>real<\/i> ingredients.\n<\/p>\n<p>\n\u201cZevia is the real deal. Nothing artificial and still tastes amazing. Unlikely? Yes. But true? Absolutely. As real as it gets,\u201d said Jelly Roll.\n<\/p>\n<p>\n&#8220;Our strategy is to make the Zevia brand as anti-artificial as our products, and stand out by entertaining people while cutting through culture and the clutter of the category,\u201d said Kirsten Suarez, Chief Marketing Officer of Zevia. \u201cJelly Roll was the perfect partner for this idea because not only is he a charming superstar with broad appeal, he is also so genuinely real, and open about his own personal health journey.\u201d\n<\/p>\n<p>\nZevia has always been about keeping it real. In their December <i>Break from Artificial<\/i> holiday campaign, Zevia used a lighthearted parody of Coca-Cola\u2019s AI-driven ad to showcase the absurdity of artificial products. With exaggerated AI scenes, the campaign highlighted how artificial ingredients don\u2019t measure up, offering Zevia as a real alternative with zero sugar and no artificial sweeteners. You can see the commercial <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DpX-6wTQdg04&amp;esheet=54221320&amp;newsitemid=20250310800392&amp;lan=en-US&amp;anchor=HERE&amp;index=2&amp;md5=18a425bf4aafde338d4b7a2854aa0945\">HERE<\/a>.\n<\/p>\n<p>\nLaunched in 2007 as an alternative soft drink to traditional brands for those looking to avoid both sugars and artificial ingredients, Zevia has been guided by its mission to address global health challenges. Zevia has also focused on accessibility and is a significantly more affordable better-for-you soda brand versus premium priced competitors.\n<\/p>\n<p>\nZevia\u2019s soda portfolio includes 16 naturally delicious zero sugar sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and new Strawberry Lemon Burst. All Zevia\u00ae beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.\n<\/p>\n<p><b>\u2018Get The Fake Outta Here\u2019 Creative Credits<\/b><\/p>\n<p>\nIdeation and Creative Concepts by Maximum Effort<br \/>\n<br \/>Produced by Really Original\n<\/p>\n<p><b>About Zevia<\/b><\/p>\n<p>\nZevia PBC (NYSE: ZVIA), a Delaware public benefit corporation designated as a &#8220;Certified B Corporation,&#8221; is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia\u00ae beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 37,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the food, drug, warehouse club, mass, natural and ecommerce channels.\n<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.zevia.com%2F&amp;esheet=54221320&amp;newsitemid=20250310800392&amp;lan=en-US&amp;anchor=www.zevia.com&amp;index=3&amp;md5=da03b62abe2548190f70acec8c4f909f\">www.zevia.com<\/a>.\n<\/p>\n<p><b>About Maximum Effort<\/b><\/p>\n<p>\nMaximum Effort makes movies, tv series, content and cocktails for the personal amusement of Hollywood Star Ryan Reynolds. We occasionally share them with the general public. Producers of the Deadpool films, Free Guy, The Adam Project and Welcome to Wrexham.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250310800392r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:mntn@ledecompany.com\">mntn@ledecompany.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Online Retail Retail Celebrity Music Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250310800392\/en\/2403779\/3\/JellyRollZevia.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Photo Credit: Maximum Effort<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250310800392\/en\/2403778\/3\/Zevia_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll The better-for-you soda brand\u2019s latest breakthrough spot distinctively celebrating realness is another playful wink at the category following their holiday campaign in December LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Zevia, the zero-sugar, naturally sweetened soda brand, is celebrating unsugarcoated realness in its latest campaign starring Grammy-nominated artist Jelly Roll. Created by Ryan Reynolds\u2019 Maximum Effort, the ad debuted during last night\u2019s premiere episode of American Idol. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/ Photo Credit: Maximum Effort Watch the full video HERE In the new ad, Jelly Roll pulls up to a gas station in a red pickup truck with Linda Lyndell\u2019s \u201cWhat a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-823668","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll The better-for-you soda brand\u2019s latest breakthrough spot distinctively celebrating realness is another playful wink at the category following their holiday campaign in December LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Zevia, the zero-sugar, naturally sweetened soda brand, is celebrating unsugarcoated realness in its latest campaign starring Grammy-nominated artist Jelly Roll. Created by Ryan Reynolds\u2019 Maximum Effort, the ad debuted during last night\u2019s premiere episode of American Idol. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/ Photo Credit: Maximum Effort Watch the full video HERE In the new ad, Jelly Roll pulls up to a gas station in a red pickup truck with Linda Lyndell\u2019s \u201cWhat a &hellip; Continue reading &quot;Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-10T14:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250310800392\/en\/2403779\/4\/JellyRollZevia.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll\",\"datePublished\":\"2025-03-10T14:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\\\/\"},\"wordCount\":705,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250310800392\\\/en\\\/2403779\\\/4\\\/JellyRollZevia.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\\\/\",\"name\":\"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll - 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Created by Ryan Reynolds\u2019 Maximum Effort, the ad debuted during last night\u2019s premiere episode of American Idol. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250310800392\/en\/ Photo Credit: Maximum Effort Watch the full video HERE In the new ad, Jelly Roll pulls up to a gas station in a red pickup truck with Linda Lyndell\u2019s \u201cWhat a &hellip; Continue reading \"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-10T14:03:14+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250310800392\/en\/2403779\/4\/JellyRollZevia.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll","datePublished":"2025-03-10T14:03:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/"},"wordCount":705,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250310800392\/en\/2403779\/4\/JellyRollZevia.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/zevia-gets-the-fake-outta-here-in-new-campaign-starring-country-music-superstar-jelly-roll\/","name":"Zevia \u2018Gets the Fake Outta Here\u2019 in New Campaign Starring Country Music Superstar Jelly Roll - 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