{"id":823619,"date":"2025-03-10T09:10:46","date_gmt":"2025-03-10T13:10:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cascade-launches-new-improved-platinum-plus-to-tackle-todays-toughest-meal-cleanups\/"},"modified":"2025-03-10T09:10:46","modified_gmt":"2025-03-10T13:10:46","slug":"cascade-launches-new-improved-platinum-plus-to-tackle-todays-toughest-meal-cleanups","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cascade-launches-new-improved-platinum-plus-to-tackle-todays-toughest-meal-cleanups\/","title":{"rendered":"Cascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups"},"content":{"rendered":"

<\/p>\n

Cascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups<\/b><\/p>\n

Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nCascade\u00ae<\/sup>, America\u2019s #1 recommended dishwasher detergent brand*, is launching New & Improved Cascade Platinum Plus to address consumers\u2019 top concerns of stuck-on food, tough grease and spotty dishes. The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. In a new campaign to support the launch, the brand has enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear of the tedious cleanup.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250310626982\/en\/<\/a><\/p>\n

\"Kenan<\/p>\n

Kenan Thompson and Cascade have teamed up to show how simple doing the dishes and cleaning up can be now thanks to New & Improved Cascade Platinum Plus. (Photo: Cascade)<\/p>\n<\/div>\n

\nMore than one-third of Americans are now cooking at home four to six times per week, with more than 25% inspired by meal ideas sourced from their social media feeds.** A recent study by Procter & Gamble looked at today’s most popular recipes and found a significant rise in the use of complex ingredients like proteins. Meat ranked at the top of the list, while cheese and eggs ranked in the top five most used ingredients. Cascade designed its new ActionPacs using a proprietary enzyme designed to work specifically on these traditionally tough-to-clean food combinations (like cheesy, baked on eggs and pan-seared meats) and included the grease-fighting power of Dawn.\n<\/p>\n

\u201cOne of our top priorities is making sure that our products and innovations evolve with the consumers\u2019 needs. Through research, we discovered that people are becoming more adventurous in the kitchen. They\u2019re cooking with more complex ingredients, and we needed to ensure that our formula was leveling up the same way that consumers are with their cooking. New & Improved Cascade Platinum Plus can tackle even the toughest messes being made in the kitchen today, delivering a superior clean,\u201d says Angelica Matthews, Brand Vice President, North America Dish Care, Procter & Gamble.<\/i><\/p>\n

Cascade Partners with Comedian Kenan Thompson<\/b><\/p>\n

\nTo encourage consumers to fearlessly take their at-home cooking (and cleaning) up a notch, Cascade has teamed up with comedian Kenan Thompson, a longtime Cascade user, to deliver a humorous and relatable take on the dreaded aftermath of cleaning a swarm of dirty dishes and pans in a new social media video, showing how simple the process can be now thanks to New & Improved Cascade Platinum Plus.\n<\/p>\n

\u201cI love cooking at home, but the dread of the cleanup can hold me back from making the meals I want.\u201d <\/i>says Thompson. \u201cWith the New & Improved Cascade Platinum Plus I can throw in my dirtiest, greasiest dish in the dishwasher, and it comes out clean every time. As a long-time Cascade-user, I can confidently say this is their best yet. I\u2019m a cooking machine now that I\u2019m totally confident the dishwasher will get the job done.\u201d<\/i><\/p>\n

\nWith New & Improved Cascade Platinum Plus, dishwashing is as simple as scrape, load, and you\u2019re done\u2014no pre-rinsing or rewashing required. The brand is so confident in the new formula that it\u2019s offering a money back guarantee so consumers can try the product risk-free.\n<\/p>\n

\nNew & Improved Cascade Platinum Plus is available for purchase at grocery and mass retailers nationwide, in a variety of sizes starting at $4.94 MSRP (pricing at the sole discretion of the retailer).\n<\/p>\n

About Cascade<\/b><\/p>\n

\nIn 1953, Cascade\u00ae entered the automatic dishwashing market with claims of \u201cspotless dishes\u201d to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.\n<\/p>\n

About Procter & Gamble<\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit https:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at https:\/\/www.pg.com\/news<\/a>.\n<\/p>\n\n\n\n
\n

\n*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.\n<\/p>\n<\/td>\n<\/tr>\n

\n

\n**Based on research found in the Mintel study \u201cCooking In America\/Meal Planning and Preparation \u2013 US \u2013 2024\u201d\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\n\u00a0\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250310626982\/en\/<\/a><\/span><\/p>\n

\nFor media inquiries, please contact: Casey Miller, caseym@mbooth.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Ohio<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Consumer Home Goods Women Retail Men Convenience Store Family Consumer Social Media Entertainment Other Communications Marketing Other Retail Advertising Communications Supermarket General Entertainment Celebrity<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Kenan Thompson and Cascade have teamed up to show how simple doing the dishes and cleaning up can be now thanks to New & Improved Cascade Platinum Plus. (Photo: Cascade)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
New & Improved Cascade Platinum Plus removes up to 100% of food and delivers a virtually spot free shine and dry\u2014it\u2019s Kenan Thompson approved! (Photo: Cascade)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
The post-meal dish dread is real, but with New & Improved Cascade Platinum Plus, you can trust the dishwasher to get the job done. (Photo: Cascade)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
With New & Improved Cascade Platinum Plus, dishwashing is as simple as scrape, load, and you\u2019re done\u2014no pre-rinsing or rewashing required. It cleans the toughest messes hassle-free. (Graphic: Cascade)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Cascade, America\u2019s #1 recommended dishwasher detergent brand*, launched New & Improved Cascade Platinum Plus to address consumers\u2019 top concerns of stuck-on food, tough grease and spotty dishes. (Photo: Cascade)<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Cascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work CINCINNATI–(BUSINESS WIRE)– Cascade\u00ae, America\u2019s #1 recommended dishwasher detergent brand*, is launching New & Improved Cascade Platinum Plus to address consumers\u2019 top concerns of stuck-on food, tough grease and spotty dishes. The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. In a new campaign to support the launch, the brand has enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear … <\/p>\n

Continue reading “Cascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-823619","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cascade-launches-new-improved-platinum-plus-to-tackle-todays-toughest-meal-cleanups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Cascade Launches New & Improved Platinum Plus to Tackle Today\u2019s Toughest Meal Cleanups Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work CINCINNATI–(BUSINESS WIRE)– Cascade\u00ae, America\u2019s #1 recommended dishwasher detergent brand*, is launching New & Improved Cascade Platinum Plus to address consumers\u2019 top concerns of stuck-on food, tough grease and spotty dishes. 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The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. 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