{"id":822617,"date":"2025-03-06T09:48:25","date_gmt":"2025-03-06T14:48:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/"},"modified":"2025-03-06T09:48:25","modified_gmt":"2025-03-06T14:48:25","slug":"introducing-the-guinness-lovely-day-project","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/","title":{"rendered":"Introducing the Guinness Lovely Day Project"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <i>Guinness is looking for real stories of people coming together over pints. This St. Patrick&#8217;s Day, share photos of your celebrations <\/i><br \/>\n        <b>\u2014<\/b><br \/>\n        <i>\u00a0and we might feature your story in our upcoming project.<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">NEW YORK<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 6, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Real people, real stories, real moments over a pint.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"When you\u2019re with your people, it\u2019s a Lovely Day for a Guinness.\">\n<\/p><\/div>\n<p>Introducing the Guinness Lovely Day Project, a coast-to-coast search to celebrate and share what brings people together over pints. Starting this St. Patrick&#8217;s Day, snap and share photos of your celebrations with Guinness, and we might feature you and your friends in our next ad!<\/p>\n<p>&#8220;Guinness is made by our brewers, but it&#8217;s always been brought to life by the people who enjoy it,&#8221; <b>said <span class=\"xn-person\">Joyce He<\/span>, Vice President, Guinness. <\/b>&#8220;We want to find and tell the real stories of the people behind the pints, and highlight what a &#8216;Lovely Day for a Guinness&#8217; really looks like. I know we will uncover an incredible range of moments filled with genuine fun, connection, and celebration <b>\u2014<\/b>\u00a0what St. Patrick&#8217;s Day is all about!&#8221;<\/p>\n<p>Guinness has partnered with <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4377086-1&amp;h=1574548750&amp;u=https%3A%2F%2Fpov.camera%2F&amp;a=POV\" target=\"_blank\" rel=\"nofollow\">POV<\/a><\/u> to help you quickly and easily snap and share your St. Patrick&#8217;s Day celebrations with us. Simply scan the QR code if you see it in the wild, or visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4377086-1&amp;h=2743855393&amp;u=https%3A%2F%2Fpov.camera%2Fguinness&amp;a=pov.camera%2Fguinness\" target=\"_blank\" rel=\"nofollow\">pov.camera\/guinness<\/a><\/u> to add your photos to our official Guinness St. Patrick&#8217;s Day camera roll. In addition to posting these moments to <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4377086-1&amp;h=2881416344&amp;u=https%3A%2F%2Fwww.instagram.com%2FGuinnessus%2F%3Flocale%3DOnline%252Bentertainment%252C%252Breal%252Bperson%252C%252Belectronic%252Bchess%252Band%252Bcards%252C%252Blottery%252C%252Bsports%252C%252Bcomprehensive%252Breputation%252B(Telegram%253A%252B%2540UUjd888888).hrdz%26hl%3Den&amp;a=%40GuinnessUS\" target=\"_blank\" rel=\"nofollow\">@GuinnessUS<\/a><\/u> social handles, and even putting some on billboards, we might feature your story in our new commercial later this year.<\/p>\n<p>As part of this ongoing nationwide search, Guinness will travel to every corner of the country to uncover and share particularly unexpected moments of connection, aiming to create a vibrant portrait of communities coming together to do what they love. Stay tuned for more soon.<\/p>\n<p>Beyond the launch of the Guinness Lovely Day Project, Guinness is bringing the best St. Patrick&#8217;s Day vibes wherever you are:<\/p>\n<ul type=\"disc\">\n<li>\n          <i>40 Days of Guinness Giveaways<\/i>: To count down to St. Patrick&#8217;s Day, Guinness is hosting a consumer giveaway sweepstakes, with different prizes up for grabs every day \u2013 including a grand prize trip to the new Open Gate Brewery in <span class=\"xn-location\">London<\/span>. Visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4377086-1&amp;h=4185741862&amp;u=http%3A%2F%2Fcheers.guinness.com%2Fst-patricks-day-countdown&amp;a=cheers.guinness.com%2Fst-patricks-day-\" target=\"_blank\" rel=\"nofollow\">cheers.guinness.com\/st-patricks-day-<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4377086-1&amp;h=1942684208&amp;u=http%3A%2F%2Fcheers.guinness.com%2Fst-patricks-day-countdown&amp;a=countdown\" target=\"_blank\" rel=\"nofollow\">countdown<\/a><\/u> to enter for a chance to win.<\/li>\n<li>\n          <i>Misneach Festival: <\/i>Guinness is partnering with <span class=\"xn-person\">Dermot Kennedy&#8217;s<\/span> new annual global music festival, Misneach, in celebration of <span class=\"xn-location\">Ireland&#8217;s<\/span> rich music history. Stay tuned to our social channels for a chance to win tickets at the stateside <span class=\"xn-location\">Boston, MA<\/span> shows, St. Patrick&#8217;s Day week!<\/li>\n<li>\n          <i>America&#8217;s Most Storied Parades<\/i>: Guinness will march in dozens of parades across the country, including in <span class=\"xn-location\">New York City<\/span>, <span class=\"xn-location\">Boston<\/span>, <span class=\"xn-location\">Chicago<\/span>, Savannah, and <span class=\"xn-location\">San Francisco<\/span>.<\/li>\n<li>\n          <i><br \/>\n            <span class=\"xn-location\">Chicago&#8217;s<\/span> Annual River Dyeing Festivities<\/i>: On <span class=\"xn-chron\">March 16<\/span>, Guinness will once again be the official sponsor of the annual Chicago River dyeing, in partnership with our good friends at the Chicago Plumbers Union.<\/li>\n<li>\n          <i>Guinness Open Gate Brewery Chicago<\/i>: Our home in the Midwest will host live music, amazing food, dancers, and entertainers. Serving our St. Patrick&#8217;s Day brews (Irish Breakfast Amber and Clover Honey Ale), all month long. Come in for a pint, a bite or some custom merchandise to celebrate the holiday in <span class=\"xn-location\">Chicago<\/span>.<\/li>\n<li>\n          <i>Guinness Open Gate Brewery Baltimore<\/i>: Guinness&#8217; home on the East Coast is bringing back a fan favorite: the Irish Village. From <span class=\"xn-chron\">March 1-17<\/span>, you&#8217;ll find custom merchandise, local vendors, and immersive experiences out on the great lawn.<\/li>\n<li>\n          <i>Pop-Up Bagels<\/i>: Guinness is teaming up with PopUp Bagels to bring you a limited-edition cream cheese schmear just in time for St. Patrick&#8217;s Day! This epic collaboration blends PopUp Bagels&#8217; ultra-fluffy schmear with the smooth, creamy flavor of Guinness Draught, creating a velvety spread that&#8217;s perfect for bagel and beer lovers. From <span class=\"xn-chron\">March 13 to March 19<\/span>, find the Good Time for a Guinness &#8220;Stout Schmear&#8221; at all PopUp Bagels locations, and for a very limited time PopUp Bagels will be available in <span class=\"xn-location\">Chicago<\/span>, exclusively at the Guinness Open Gate Brewery ahead of the Chicago River Dyeing tradition (<span class=\"xn-chron\">Friday, March 14<\/span>, pre-order and limited walk ins).<\/li>\n<li>\n          <i>Victor Victor Worldwide: <\/i>working together with Victor Victor Worldwide, we will be bringing Irish pub culture to life and serving up Guinness pints with an immersive pop-up in partnership with Clover (photographer <span class=\"xn-person\">Cian Moore<\/span>) and the <span class=\"xn-location\">Dublin<\/span>-based creative collective Chamomile Club. Check it out throughout the week of St. Patrick&#8217;s Day, beginning on <span class=\"xn-chron\">Tuesday, March 18<\/span>, at Victor Victor Worldwide HQ (378 Broome St., <span class=\"xn-location\">New York, NY<\/span>).<\/li>\n<\/ul>\n<p>Follow @GuinnessUS across social media to stay up to date on all the lovely days this month has to offer. Remember, if you&#8217;re taking a break or not drinking at all, try a Guinness 0 to keep the St. Patrick&#8217;s Day celebrations going.<\/p>\n<p>No matter where you are, when you&#8217;re with your people, it&#8217;s a Lovely Day for a Guinness.<\/p>\n<p>\n        <b>About Guinness<br \/><\/b>The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on <span class=\"xn-location\">St. James&#8217;s<\/span> Gate Brewery in <span class=\"xn-location\">Dublin<\/span>. Brewed using four main ingredients, water, barley (malted &amp; roasted), hops and yeast, Guinness is the world&#8217;s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in <span class=\"xn-location\">Great Britain<\/span>, <span class=\"xn-location\">Ireland<\/span>, <span class=\"xn-location\">USA<\/span>, <span class=\"xn-location\">Nigeria<\/span> and <span class=\"xn-location\">Cameroon<\/span>. More information can be found at <a href=\"http:\/\/www.guinness.com\" rel=\"nofollow\">www.guinness.com<\/a>.<\/p>\n<p>\n        <b>About Diageo<br \/><\/b>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit <a href=\"http:\/\/www.diageo.com\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"http:\/\/www.DRINKiQ.com\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p>\n        <b>MEDIA CONTACTS:<br \/><\/b><br \/>\n        <span class=\"xn-person\">Kelly Pepe<\/span>, DIAGEO<br \/><a href=\"mailto:kelly.pepe@diageo.com\" target=\"_blank\" rel=\"nofollow\">kelly.pepe@diageo.com<\/a>\u00a0<\/p>\n<p>\n        <a href=\"mailto:diageobeer@taylorstrategy.com\" target=\"_blank\" rel=\"nofollow\">diageobeer@taylorstrategy.com<\/a>\n      <\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2635046\/IMG_0775.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2635046\/IMG_0775.jpg\" title=\"Join the Lovely Day Project at GuinnessLovelyDay.com.\" alt=\"Join the Lovely Day Project at GuinnessLovelyDay.com.\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2635045\/IMG_0776.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2635045\/IMG_0776.jpg\" title=\"No matter where you are or what you\u2019re doing, there\u2019s a Guinness for the occasion.\" alt=\"No matter where you are or what you\u2019re doing, there\u2019s a Guinness for the occasion.\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2635044\/Guinness_Harp_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2635044\/Guinness_Harp_Logo.jpg\" title=\"Guinness Logo (PRNewsfoto\/Diageo Beer Company USA)\" alt=\"Guinness Logo (PRNewsfoto\/Diageo Beer Company USA)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY34627&amp;sd=2025-03-06\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/introducing-the-guinness-lovely-day-project-302393830.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/introducing-the-guinness-lovely-day-project-302393830.html<\/a><\/p>\n<p>SOURCE  GUINNESS<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY34627&amp;Transmission_Id=202503060900PR_NEWS_USPR_____NY34627&amp;DateId=20250306\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Guinness is looking for real stories of people coming together over pints. This St. Patrick&#8217;s Day, share photos of your celebrations \u2014 \u00a0and we might feature your story in our upcoming project. NEW YORK , March 6, 2025 \/PRNewswire\/ &#8212; Real people, real stories, real moments over a pint. Introducing the Guinness Lovely Day Project, a coast-to-coast search to celebrate and share what brings people together over pints. Starting this St. Patrick&#8217;s Day, snap and share photos of your celebrations with Guinness, and we might feature you and your friends in our next ad! &#8220;Guinness is made by our brewers, but it&#8217;s always been brought to life by the people who enjoy it,&#8221; said Joyce He, Vice President, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Introducing the Guinness Lovely Day Project&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-822617","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Guinness Lovely Day Project - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the Guinness Lovely Day Project - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Guinness is looking for real stories of people coming together over pints. This St. Patrick&#8217;s Day, share photos of your celebrations \u2014 \u00a0and we might feature your story in our upcoming project. NEW YORK , March 6, 2025 \/PRNewswire\/ &#8212; Real people, real stories, real moments over a pint. Introducing the Guinness Lovely Day Project, a coast-to-coast search to celebrate and share what brings people together over pints. Starting this St. Patrick&#8217;s Day, snap and share photos of your celebrations with Guinness, and we might feature you and your friends in our next ad! &#8220;Guinness is made by our brewers, but it&#8217;s always been brought to life by the people who enjoy it,&#8221; said Joyce He, Vice President, &hellip; Continue reading &quot;Introducing the Guinness Lovely Day Project&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T14:48:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2635046\/IMG_0775.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/introducing-the-guinness-lovely-day-project\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/introducing-the-guinness-lovely-day-project\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Introducing the Guinness Lovely Day Project\",\"datePublished\":\"2025-03-06T14:48:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/introducing-the-guinness-lovely-day-project\\\/\"},\"wordCount\":1023,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/introducing-the-guinness-lovely-day-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2635046\\\/IMG_0775.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/introducing-the-guinness-lovely-day-project\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/introducing-the-guinness-lovely-day-project\\\/\",\"name\":\"Introducing the Guinness Lovely Day Project - 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This St. Patrick&#8217;s Day, share photos of your celebrations \u2014 \u00a0and we might feature your story in our upcoming project. NEW YORK , March 6, 2025 \/PRNewswire\/ &#8212; Real people, real stories, real moments over a pint. Introducing the Guinness Lovely Day Project, a coast-to-coast search to celebrate and share what brings people together over pints. Starting this St. Patrick&#8217;s Day, snap and share photos of your celebrations with Guinness, and we might feature you and your friends in our next ad! &#8220;Guinness is made by our brewers, but it&#8217;s always been brought to life by the people who enjoy it,&#8221; said Joyce He, Vice President, &hellip; Continue reading \"Introducing the Guinness Lovely Day Project\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-06T14:48:25+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2635046\/IMG_0775.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Introducing the Guinness Lovely Day Project","datePublished":"2025-03-06T14:48:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/"},"wordCount":1023,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2635046\/IMG_0775.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-the-guinness-lovely-day-project\/","name":"Introducing the Guinness Lovely Day Project - 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