{"id":822438,"date":"2025-03-06T07:30:13","date_gmt":"2025-03-06T12:30:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\/"},"modified":"2025-03-06T07:30:13","modified_gmt":"2025-03-06T12:30:13","slug":"natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\/","title":{"rendered":"Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntal\">\n        <i>Rope-grown, fully cooked, and packed with nutrients\u2014a simple way to elevate home-cooked seafood<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">LAKEWOOD, Colo.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 6, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Natural Grocers\u00ae is diving deeper into the frozen seafood aisle with its newest house-brand product: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=831238242&amp;u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnatural-grocers-brand-frozen-seafood%3Futm_source%3Dpr%26utm_medium%3Dpress-release%26utm_campaign%3Dngbp-mussels-launch-2025&amp;a=Natural+Grocers+Brand%C2%AE+Organic+Mussels\" target=\"_blank\" rel=\"nofollow\">Natural Grocers Brand<b>\u00ae<\/b> Organic Mussels<\/a>. Sustainably rope grown in <span class=\"xn-location\">Chile&#8217;s<\/span> pristine waters, these premium, whole-shell mussels are fully cooked, naturally juicy and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=3890965683&amp;u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnatural-grocers-brand-frozen-seafood%3Futm_source%3Dpr%26utm_medium%3Dpress-release%26utm_campaign%3Dngbp-mussels-launch-2025&amp;a=Natural+Grocers+Brand+Frozen+Seafood\" target=\"_blank\" rel=\"nofollow\">Natural Grocers Brand Frozen Seafood<\/a> line, joining wild-caught cod and wild-caught shrimp selections.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2626749\/Natural_Grocers_Frozen_Mussels.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2626749\/Natural_Grocers_Frozen_Mussels.jpg\" title=\"Available now: Natural Grocers\u00ae Brand Whole-Shell Organic Mussels. The premium quality, fully cooked mussels are offered at an 'Always Affordable' price, which the company's house brand products are known for.\" alt=\"Available now: Natural Grocers\u00ae Brand Whole-Shell Organic Mussels. The premium quality, fully cooked mussels are offered at an 'Always Affordable' price, which the company's house brand products are known for.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div id=\"divReleaseHighlight0d29\" style=\"border-top: 1px solid;border-bottom: 1px solid;border-color: Gray;color: gray;width: 200px;float: left;position: relative;margin: 5px 10px 5px 10px;text-align: justify\">The Organic Mussels are the latest addition to the Natural Grocers\u00ae Brand Frozen Seafood line.<\/div>\n<p>\n        <b>FLEX YOUR CHEF MUSCLES WITHOUT THE FUSS<br \/><\/b>&#8220;Whether you&#8217;re a seasoned seafood lover or just dipping your toes in, these blue-shell mussels make it effortless to enjoy restaurant-quality flavor at home\u2014without the hassle or high price tag,&#8221; said <span class=\"xn-person\">Raquel Isely<\/span>, vice president of marketing at Natural Grocers.<\/p>\n<p>&#8220;Our commitment to quality starts with our supplier, whose roots are anchored in ocean stewardship, traceability, and sustainability. They oversee every step of the process\u2014from the farms to custom-designed transport vessels. The mussels are rope-grown on a custom-built pier at their dedicated facility, promoting maximum freshness, less stress on the mussel meat, and a cleaner final product. This meticulous attention to detail upholds our <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=3412900013&amp;u=https%3A%2F%2Fwww.naturalgrocers.com%2Fstandards%2Ffish-seafood-standards&amp;a=rigorous+standards\" target=\"_blank\" rel=\"nofollow\">rigorous standards<\/a> that define all fish and seafood products at Natural Grocers.&#8221;<\/p>\n<p>\n        <b>ATTRIBUTES OF ORGANIC MUSSELS<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>Blue Shell Mussels<\/li>\n<li>Rope-Grown in Waters of <span class=\"xn-location\">Chile<\/span><\/li>\n<li>Best Aquaculture Practices Certification<\/li>\n<li>Certified Organic, Non-GMO<\/li>\n<li>Sustainably Harvested<\/li>\n<li>No Artificial Flavorings, Additives or Preservatives, or Synthetic Colors<\/li>\n<li>High in Protein, Low in Fat (per serving)<\/li>\n<li>16 oz packet <span class=\"xn-money\">($4.99)<\/span><\/li>\n<\/ul>\n<p>\n        <b>RECENT ADDITIONS AND COMING SOON<br \/><\/b>Since its launch in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers&#8217; product standards <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=4219889507&amp;u=https%3A%2F%2Fwww.naturalgrocers.com%2Four-standards&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>. Recent additions to the private-label line include <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=4219295234&amp;u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnatural-grocers-brand-organic-coconut-water&amp;a=Organic+Coconut+Water\" target=\"_blank\" rel=\"nofollow\">Organic Coconut Water<\/a>, with even more premium-quality, Always Affordable products on the way\u2014like three new varieties of Natural Grocers Brand Chips \u00a0<\/p>\n<ul type=\"disc\">\n<li>\n          <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=2204111425&amp;u=https%3A%2F%2Fnaturalgrocers.mediavalet.com%2Fgalleries%2F5183fa1c-0eff-40db-9fef-03f583b54fd8_00dc8d8b-ae16-40a7-84bc-2b92e5b3fc41-ExternalUser&amp;a=Click+here\" target=\"_blank\" rel=\"nofollow\">Click here<\/a>\u00a0for a media kit, courtesy of Natural Grocers.<\/li>\n<li>To learn more about Natural Grocers&#8217; grocery standards, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=2125488642&amp;u=https%3A%2F%2Fwww.naturalgrocers.com%2Fstandards%2Fgrocery-standards&amp;a=click+here\" target=\"_blank\" rel=\"nofollow\">click here<\/a>.<\/li>\n<li>To request media samples, or for any press-related questions, please contact\u00a0Katie Macarelli:\u00a0<a href=\"mailto:kmacarelli@naturalgrocers.com\" target=\"_blank\" rel=\"nofollow\">kmacarelli@naturalgrocers.com<\/a>.<\/li>\n<\/ul>\n<p>\n        <b>ABOUT NATURAL GROCERS BY VITAMIN COTTAGE<\/b><br \/>\n        <br \/>Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE:\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=3241197868&amp;u=https%3A%2F%2Finvestors.naturalgrocers.com%2F&amp;a=NGVC\" target=\"_blank\" rel=\"nofollow\">NGVC<\/a><\/b>) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers&#8217; flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=517227282&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4281125-1%26h%3D2001777866%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4162052-1%2526h%253D915752597%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4155422-1%252526h%25253D2610458521%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4143065-1%25252526h%2525253D3044945700%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fwww.naturalgrocers.com%252525252Four-five-founding-principles%25252526a%2525253D5%2525252BFounding%2525252BPrinciples%252526a%25253D5%25252BFounding%25252BPrinciples%2526a%253D5%252BFounding%252BPrinciples%26a%3D5%2BFounding%2BPrinciples&amp;a=5+Founding+Principles\" target=\"_blank\" rel=\"nofollow\">5 Founding Principles<\/a><\/b>\u2014including its &#8220;Commitment to Community&#8221; and &#8220;Commitment to Crew&#8221;.\u00a0In fiscal year 2024, the Company invested\u00a0more than <span class=\"xn-money\">$15<\/span> million\u00a0in incremental compensation and discretionary payments for Crew.\u00a0Headquartered in the Union Square neighborhood of\u00a0Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4369219-1&amp;h=2599583033&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4281125-1%26h%3D1757321433%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4162052-1%2526h%253D3298456754%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4155422-1%252526h%25253D799067873%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4143065-1%25252526h%2525253D2281098170%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fc212.net%252525252Fc%252525252Flink%252525252F%252525253Ft%252525253D0%2525252526l%252525253Den%2525252526o%252525253D4137562-1%2525252526h%252525253D2801485391%2525252526u%252525253Dhttps%25252525253A%25252525252F%25252525252Fwww.naturalgrocers.com%25252525252F%2525252526a%252525253Dwww.naturalgrocers.com%25252526a%2525253Dwww.naturalgrocers.com%252526a%25253Dwww.naturalgrocers.com%2526a%253Dwww.naturalgrocers.com%26a%3Dwww.naturalgrocers.com&amp;a=www.naturalgrocers.com\" target=\"_blank\" rel=\"nofollow\">www.naturalgrocers.com<\/a><\/b>\u00a0for more information and store locations.\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/483552\/Natural_Grocers_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/483552\/Natural_Grocers_Logo.jpg\" title=\"Natural Grocers (PRNewsfoto\/Natural Grocers by Vitamin Cott)\" alt=\"Natural Grocers (PRNewsfoto\/Natural Grocers by Vitamin Cott)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA26207&amp;sd=2025-03-06\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels-302384997.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels-302384997.html<\/a><\/p>\n<p>SOURCE  Natural Grocers by Vitamin Cottage, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA26207&amp;Transmission_Id=202503060727PR_NEWS_USPR_____LA26207&amp;DateId=20250306\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Rope-grown, fully cooked, and packed with nutrients\u2014a simple way to elevate home-cooked seafood LAKEWOOD, Colo. , March 6, 2025 \/PRNewswire\/ &#8212; Natural Grocers\u00ae is diving deeper into the frozen seafood aisle with its newest house-brand product: Natural Grocers Brand\u00ae Organic Mussels. Sustainably rope grown in Chile&#8217;s pristine waters, these premium, whole-shell mussels are fully cooked, naturally juicy and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and wild-caught shrimp selections. The Organic Mussels are the latest addition to the Natural Grocers\u00ae Brand Frozen Seafood line. FLEX YOUR CHEF MUSCLES WITHOUT THE FUSS&#8220;Whether you&#8217;re a seasoned seafood lover or just dipping your toes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-822438","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Rope-grown, fully cooked, and packed with nutrients\u2014a simple way to elevate home-cooked seafood LAKEWOOD, Colo. , March 6, 2025 \/PRNewswire\/ &#8212; Natural Grocers\u00ae is diving deeper into the frozen seafood aisle with its newest house-brand product: Natural Grocers Brand\u00ae Organic Mussels. Sustainably rope grown in Chile&#8217;s pristine waters, these premium, whole-shell mussels are fully cooked, naturally juicy and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and wild-caught shrimp selections. The Organic Mussels are the latest addition to the Natural Grocers\u00ae Brand Frozen Seafood line. FLEX YOUR CHEF MUSCLES WITHOUT THE FUSS&#8220;Whether you&#8217;re a seasoned seafood lover or just dipping your toes &hellip; Continue reading &quot;Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T12:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2626749\/Natural_Grocers_Frozen_Mussels.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels\",\"datePublished\":\"2025-03-06T12:30:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\\\/\"},\"wordCount\":578,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2626749\\\/Natural_Grocers_Frozen_Mussels.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/natural-grocers-makes-a-splash-with-new-private-label-whole-shell-organic-mussels\\\/\",\"name\":\"Natural Grocers\u00ae Makes a Splash with New Private-Label Whole-Shell Organic Mussels - 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Sustainably rope grown in Chile&#8217;s pristine waters, these premium, whole-shell mussels are fully cooked, naturally juicy and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and wild-caught shrimp selections. The Organic Mussels are the latest addition to the Natural Grocers\u00ae Brand Frozen Seafood line. 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