{"id":822048,"date":"2025-03-05T09:33:39","date_gmt":"2025-03-05T14:33:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\/"},"modified":"2025-03-05T09:33:39","modified_gmt":"2025-03-05T14:33:39","slug":"toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\/","title":{"rendered":"Tom&#8217;s of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">KENNEBUNK, Maine<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 5, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=3165577732&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4132844-1%26h%3D1993485596%26u%3Dhttps%253A%252F%252Fwww.tomsofmaine.com%252F%26a%3DTom%2527s%2Bof%2BMaine&amp;a=Tom%27s+of+Maine\" target=\"_blank\" rel=\"nofollow\">Tom&#8217;s of <span class=\"xn-location\">Maine<\/span><\/a><\/u><\/b>, a certified B Corp and leader in natural and effective personal care, proudly announces the launch of <b>Tom&#8217;s of Maine Whiten+ Toothpaste<i>.<\/i><\/b>\u00a0This innovative whitening solution combines naturally derived mineral technology and plant-based cleansers to <b>remove 95% of surface stains in just two weeks<\/b> with twice-daily brushing.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2633717\/Tom_s_of_Maine_Whiten__3_SKUs.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2633717\/Tom_s_of_Maine_Whiten__3_SKUs.jpg\" title=\"no caption needed\" alt=\"no caption needed\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Available in two formulas \u2014 <b>Whiten+ Deep Clean<\/b><b>(Fluoride)<\/b> in Peppermint and Spearmint, and <b>Whiten+ Coconut Oil\u00a0(Fluoride-Free)<\/b> in Gentle Mint \u2014 Whiten+ is specifically formulated for those who want a natural, effective whitening toothpaste.<\/p>\n<p>&#8220;At Tom&#8217;s of <span class=\"xn-location\">Maine<\/span>, our commitment to people and the planet has guided us for over 50 years,&#8221; said <span class=\"xn-person\">Cristiane Martini<\/span>, General Manager at Tom&#8217;s of <span class=\"xn-location\">Maine<\/span>. &#8220;That&#8217;s why we&#8217;re excited to introduce Whiten+. Rooted in nature and backed by science, this whitening toothpaste delivers results, while staying true to what matters most to our consumers: naturally sourced and derived ingredients without artificial flavors, sweeteners, colors and preservatives.&#8221;<\/p>\n<p>Key features of Whiten+ include:<\/p>\n<ul type=\"disc\">\n<li>Removes 95% of surface stains in just two weeks with twice-daily brushing<\/li>\n<li>Prevents new stains from forming after three weeks of use<\/li>\n<li>Is enamel-safe and whitens teeth without sensitivity<\/li>\n<li>Crafted with vegan ingredients and made with natural flavors<\/li>\n<li>Does not contain sodium lauryl sulfate (SLS), peroxide, gluten, artificial colors, sweeteners, or preservatives<\/li>\n<li>And because we care about the planet as much as smiles, it&#8217;s packaged in a recyclable tube\u2020<\/li>\n<\/ul>\n<p>Tom&#8217;s of Maine Whiten+ Toothpaste is now available nationwide at major retailers including Walmart, Target,\u00a0Amazon.com, and select grocery and drug stores for a MSRP of <span class=\"xn-money\">$5.99<\/span> (4.0 oz).<\/p>\n<p>As a certified B Corp, Tom&#8217;s of <span class=\"xn-location\">Maine<\/span> is committed to transparency, environmental care, and community impact. To learn more about Whiten+ and our sustainability efforts, visit\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=3981056931&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4132844-1%26h%3D1504217327%26u%3Dhttps%253A%252F%252Fwww.tomsofmaine.com%252F%26a%3DTomsofMaine.com&amp;a=TomsofMaine.com\" target=\"_blank\" rel=\"nofollow\">TomsofMaine.com<\/a><\/u><\/b>, or follow us on\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=2480134928&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4132844-1%26h%3D190156215%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3661305-1%2526h%253D3951857141%2526u%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fofficialtomsofmaine%25252F%2526a%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fofficialtomsofmaine%25252F%26a%3DFacebook&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><\/u><\/b>\u00a0and\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=3488771744&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4132844-1%26h%3D4089612011%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Ftoms_of_maine%252F%253Fhl%253Den%26a%3DInstagram&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u><\/b>.<\/p>\n<p>\u2020Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com\/recyclable-tube<\/p>\n<p>\n        <b>About Tom&#8217;s of\u00a0Maine<sup>\u00ae<br \/><\/sup><\/b>Tom&#8217;s of\u00a0Maine<sup>\u00ae<\/sup>, a Colgate-Palmolive<sup>\u00ae<\/sup>\u00a0(NYSE:\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=3888452679&amp;u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Ftoms-of-maine-launches-new-deodorant-line-encouraging-consumers-to-smell-good-and-do-good-302107581.html%23financial-modal&amp;a=CL\" target=\"_blank\" rel=\"nofollow\">CL<\/a><\/u><\/b>) company, has been making natural, safe, and effective personal care products for 50 years. It all began when\u00a0Tom and Kate Chappell\u00a0moved to\u00a0Maine\u00a0in 1968 looking for a healthier, simpler life for their growing family. And when they couldn&#8217;t find personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives, they decided to make their own. Tom&#8217;s of\u00a0Maine\u00a0products \u2013 including toothpaste, deodorant, mouthwash, bar soap, body wash, dental floss, and toothbrushes \u2013 are made from naturally sourced and naturally derived ingredients and never tested on animals. A Certified B Corporation, Tom&#8217;s of\u00a0Maine\u00a0is committed to upholding a purpose-driven business and has a long-standing commitment to supporting nature and healthy families. Tom&#8217;s of\u00a0Maine\u00a0has supported hundreds of nonprofits by giving back 10% of its profits, and employees are encouraged to use 5% of their paid time (12 days) volunteering for causes they are passionate about. All of Tom&#8217;s products are cruelty-free and most products are vegan, kosher, halal-certified and gluten-free. Visit us online at\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=1090311742&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4132844-1%26h%3D1999001305%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3661305-1%2526h%253D802840608%2526u%253Dhttps%25253A%25252F%25252Furldefense.proofpoint.com%25252Fv2%25252Furl%25253Fu%25253Dhttp-3A__www.tomsofmaine.com_%252526d%25253DDwMFaQ%252526c%25253DqwStF0e4-YFyvjCeML3ehA%252526r%25253DLmqeTKr3_RatiaFhBimUaiNu53dtrrC5i14HlxzZvEc%252526m%25253D3G-JBmzKUIUiNIynaFE3_1zzYgvEGktoX95w6ekS2Co%252526s%25253DIpxCwrTHghIIqQnRm6E99UVaEmuy6RwV84VosftHBCI%252526e%25253D%2526a%253Dhttp%25253A%25252F%25252Fwww.tomsofmaine.com%25252F%26a%3Dhttp%253A%252F%252Fwww.tomsofmaine.com%252F&amp;a=http%3A%2F%2Fwww.tomsofmaine.com%2F\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.tomsofmaine.com\/<\/a><\/u><\/b>\u00a0or at\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4375756-1&amp;h=442123292&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4132844-1%26h%3D1845148684%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3661305-1%2526h%253D3951857141%2526u%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fofficialtomsofmaine%25252F%2526a%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fofficialtomsofmaine%25252F%26a%3Dhttps%253A%252F%252Fwww.facebook.com%252Fofficialtomsofmaine%252F&amp;a=https%3A%2F%2Fwww.facebook.com%2Fofficialtomsofmaine%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/officialtomsofmaine\/<\/a><\/u><\/b>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2633716\/Tom_s_of_Maine_logo_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2633716\/Tom_s_of_Maine_logo_Logo.jpg\" title=\"no caption needed\" alt=\"no caption needed\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NE33222&amp;sd=2025-03-05\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening-302392463.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening-302392463.html<\/a><\/p>\n<p>SOURCE  Tom&#8217;s of <span class=\"xn-location\">Maine<\/span><\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NE33222&amp;Transmission_Id=202503050930PR_NEWS_USPR_____NE33222&amp;DateId=20250305\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire KENNEBUNK, Maine , March 5, 2025 \/PRNewswire\/ &#8212; Tom&#8217;s of Maine, a certified B Corp and leader in natural and effective personal care, proudly announces the launch of Tom&#8217;s of Maine Whiten+ Toothpaste.\u00a0This innovative whitening solution combines naturally derived mineral technology and plant-based cleansers to remove 95% of surface stains in just two weeks with twice-daily brushing. Available in two formulas \u2014 Whiten+ Deep Clean(Fluoride) in Peppermint and Spearmint, and Whiten+ Coconut Oil\u00a0(Fluoride-Free) in Gentle Mint \u2014 Whiten+ is specifically formulated for those who want a natural, effective whitening toothpaste. &#8220;At Tom&#8217;s of Maine, our commitment to people and the planet has guided us for over 50 years,&#8221; said Cristiane Martini, General Manager at Tom&#8217;s of Maine. &#8220;That&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tom&#8217;s of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-822048","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tom&#039;s of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom&#039;s of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire KENNEBUNK, Maine , March 5, 2025 \/PRNewswire\/ &#8212; Tom&#8217;s of Maine, a certified B Corp and leader in natural and effective personal care, proudly announces the launch of Tom&#8217;s of Maine Whiten+ Toothpaste.\u00a0This innovative whitening solution combines naturally derived mineral technology and plant-based cleansers to remove 95% of surface stains in just two weeks with twice-daily brushing. Available in two formulas \u2014 Whiten+ Deep Clean(Fluoride) in Peppermint and Spearmint, and Whiten+ Coconut Oil\u00a0(Fluoride-Free) in Gentle Mint \u2014 Whiten+ is specifically formulated for those who want a natural, effective whitening toothpaste. &#8220;At Tom&#8217;s of Maine, our commitment to people and the planet has guided us for over 50 years,&#8221; said Cristiane Martini, General Manager at Tom&#8217;s of Maine. &#8220;That&#8217;s &hellip; Continue reading &quot;Tom&#8217;s of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T14:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2633717\/Tom_s_of_Maine_Whiten__3_SKUs.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Tom&#8217;s of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening\",\"datePublished\":\"2025-03-05T14:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\\\/\"},\"wordCount\":524,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2633717\\\/Tom_s_of_Maine_Whiten__3_SKUs.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/toms-of-maine-introduces-whiten-toothpaste-natural-effective-whitening\\\/\",\"name\":\"Tom's of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening - 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