{"id":822037,"date":"2025-03-05T09:18:26","date_gmt":"2025-03-05T14:18:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\/"},"modified":"2025-03-05T09:18:26","modified_gmt":"2025-03-05T14:18:26","slug":"genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\/","title":{"rendered":"Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Genius Gourmet<\/b><sup>\u00ae<\/sup><b> Announces Partnership with the Makers of SKIPPY<sup>\u00ae<\/sup> Peanut Butter &amp; Introduces SKIPPY<sup>\u00ae<\/sup> Inspired Protein Nut Rolls to the Market<\/b><\/p>\n<p class=\"bwalignc\"><i>Celebrating their new partnership with the SKIPPY<sup>\u00ae <\/sup>brand, Genius Gourmet<\/i><sup>\u00ae<\/sup><i> unveils SKIPPY<sup>\u00ae<\/sup> Inspired Protein Nut Rolls at Expo West 2025<\/i><\/p>\n<p>COEUR D\u2019ALENE, Idaho&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.geniusgourmet.com%2F&amp;esheet=54217502&amp;newsitemid=20250305595235&amp;lan=en-US&amp;anchor=Genius+Gourmet&amp;index=1&amp;md5=89d83b8c8e6675e64d2f2b059daefeb0\">Genius Gourmet<\/a><sup>\u00ae<\/sup>, the fast-growing creator of \u201cDeliciously Smart Protein Snacks<sup>\u00ae\u201d<\/sup>, today announced at Expo West, America\u2019s leading trade show in the natural, organic and lifestyle industry, a partnership with the makers of SKIPPY<sup>\u00ae<\/sup> peanut butter. They also launched their first protein bar bringing the flavor inspiration of SKIPPY<sup>\u00ae<\/sup> brand\u2019s iconic peanut butter: the Genius Gourmet<sup>\u00ae<\/sup> SKIPPY<sup>\u00ae<\/sup><i \/>Inspired Protein Nut Roll with 0 grams of added sugar.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250305595235\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250305595235\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250305595235\/en\/2397166\/4\/gg-nutroll-skippy-10ct-v2.jpg\" alt=\"Celebrating their new partnership with the SKIPPY\u00ae brand, Genius Gourmet\u00ae unveils SKIPPY\u00ae Inspired Protein Nut Rolls at Expo West 2025 (Photo: Genius Gourmet)\" \/><\/p>\n<p style=\"font-size:85%\">Celebrating their new partnership with the SKIPPY\u00ae brand, Genius Gourmet\u00ae unveils SKIPPY\u00ae Inspired Protein Nut Rolls at Expo West 2025 (Photo: Genius Gourmet)<\/p>\n<\/div>\n<p>\n\u201cSKIPPY<sup>\u00ae<\/sup> Peanut Butter has been a beloved brand for over 90 years, which makes this partnership an incredible opportunity for growth,\u201d said Pete Vas Dias, President of Genius Gourmet.<sup>\u00ae<\/sup> \u201cBringing the flavor of SKIPPY<sup>\u00ae<\/sup> Peanut Butter into our protein snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points.\u201d<\/p>\n<p>\nSKIPPY<sup>\u00ae<\/sup> Inspired Protein Nut Rolls are a delicious addition to the protein market, delivering the sweet and salty taste and chewy texture of a nut roll candy bar.<\/p>\n<p><b>SKIPPY<sup>\u00ae<\/sup> Inspired Protein Nut Roll (10-count packages)<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nGo nuts for the taste: perfect fusion of gooey caramel, salted roasted peanuts &amp; a delicious peanut butter flavored core that tastes like SKIPPY<sup>\u00ae<\/sup> peanut butter.<\/p>\n<\/li>\n<li>\nHow it rolls: 210 calories, 11 grams of protein, 6 grams of fiber, 2g total sugar &amp; 0 grams of added sugar per nut roll.<\/p>\n<\/li>\n<li>\nSatisfy cravings: tastes like a candy bar but without the added sugar.<\/p>\n<\/li>\n<\/ul>\n<p>\nGenius Gourmet<sup>\u00ae<\/sup> has a variety of products in development with the SKIPPY<sup>\u00ae<\/sup><i \/>brand<i \/>in 2025, which will give more options to anyone who enjoys quality protein snacks: athletes looking to power up pre- or post-workout and families and individuals who want to snack at home and on the go.<\/p>\n<p>\n\u201cWe are thrilled to introduce one of America\u2019s most iconic peanut butter brands to the ever-growing protein snack category,\u201d said Kelsey Tynan, senior brand manager of the SKIPPY<sup>\u00ae<\/sup><i \/>brand. \u201cSKIPPY<sup>\u00ae<\/sup> Inspired Protein Nut Rolls make the perfect snack, and we are excited to collaborate with the team at Genius Gourmet<sup>\u00ae<\/sup> on this tasty new venture.\u201d<\/p>\n<p><b>To order these deliciously smart protein snacks or to learn about wholesale opportunities, visit <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.geniusgourmet.com%2F&amp;esheet=54217502&amp;newsitemid=20250305595235&amp;lan=en-US&amp;anchor=geniusgourmet.com&amp;index=2&amp;md5=4319dd1d0fa2da0a393a3b48d0fd1198\"><b>geniusgourmet.com<\/b><\/a><b>.<\/b><\/p>\n<p><b>About Genius Gourmet<\/b><sup>\u00ae<\/sup><\/p>\n<p>\nGenius Gourmet<sup>\u00ae<\/sup> is a family-owned company that started in 2019. The team set out to disrupt the protein bar and snack market. Over the last five years they\u2019ve experienced extraordinary growth. Today Genius Gourmet<sup>\u00ae<\/sup> has a growing variety of protein snacks available in 6 of the top 10 grocery retailers nationwide and a growing fanbase of athletes, mathletes, and on-the-go superheroes who want to fuel their day \u2013 the smart way. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.geniusgourmet.com%2F&amp;esheet=54217502&amp;newsitemid=20250305595235&amp;lan=en-US&amp;anchor=geniusgourmet.com&amp;index=3&amp;md5=20445264d8a4ff8fa52bbb3016e5a36e\">geniusgourmet.com<\/a>.<\/p>\n<p><b>About the SKIPPY\u00ae Brand<\/b><\/p>\n<p>\nAt its core, the SKIPPY<sup>\u00ae<\/sup> peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America\u2019s favorite peanut butters. SKIPPY<sup>\u00ae<\/sup> peanut butter, which was acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY<sup>\u00ae<\/sup> products, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.peanutbutter.com%2F&amp;esheet=54217502&amp;newsitemid=20250305595235&amp;lan=en-US&amp;anchor=peanutbutter.com&amp;index=4&amp;md5=2d027e8e13e3e68582dea2b7f3b72d8b\">peanutbutter.com<\/a>.<\/p>\n<p><b>About Hormel Foods \u2014 <i>Inspired People. Inspired Food.<\/i><sup>\u2122<\/sup><\/b><\/p>\n<p>\nHormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include<i \/>PLANTERS<sup>\u00ae<\/sup>, SKIPPY<sup>\u00ae<\/sup>, SPAM<sup>\u00ae<\/sup>, HORMEL<sup>\u00ae<\/sup> NATURAL CHOICE<sup>\u00ae<\/sup>, APPLEGATE<sup>\u00ae<\/sup>, JUSTIN\u2019S<sup>\u00ae<\/sup>, WHOLLY<sup>\u00ae<\/sup>, HORMEL<sup>\u00ae<\/sup> BLACK LABEL<sup>\u00ae<\/sup>, COLUMBUS<sup>\u00ae<\/sup>, JENNIE-O<sup>\u00ae<\/sup> and more than 30 other beloved brands. The company is a member of the S&amp;P 500 Index and the S&amp;P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News &amp; World Report, one of America\u2019s most responsible companies by Newsweek, recognized by TIME magazine as one of the World\u2019s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement \u2014 <i>Inspired People. Inspired Food.<sup>\u2122<\/sup><\/i> \u2014 to bring some of the world\u2019s most trusted and iconic brands to tables across the globe. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hormelfoods.com&amp;esheet=54217502&amp;newsitemid=20250305595235&amp;lan=en-US&amp;anchor=hormelfoods.com&amp;index=5&amp;md5=ecc14ce4148b500554f47210346a1092\">hormelfoods.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250305595235r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250305595235\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250305595235\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Josh Christensen<br \/>\n<br \/>Genius Gourmet<sup>\u00ae<\/sup> VP of Marketing<br \/>\n<br \/>833.472.6546<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Josh@geniusgourmet.com\">Josh@geniusgourmet.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Idaho United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Food\/Beverage Organic Food<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250305595235\/en\/2397166\/3\/gg-nutroll-skippy-10ct-v2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Celebrating their new partnership with the SKIPPY\u00ae brand, Genius Gourmet\u00ae unveils SKIPPY\u00ae Inspired Protein Nut Rolls at Expo West 2025 (Photo: Genius Gourmet)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250305595235\/en\/2397164\/3\/gg-logo-600x600.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market Celebrating their new partnership with the SKIPPY\u00ae brand, Genius Gourmet\u00ae unveils SKIPPY\u00ae Inspired Protein Nut Rolls at Expo West 2025 COEUR D\u2019ALENE, Idaho&#8211;(BUSINESS WIRE)&#8211;Genius Gourmet\u00ae, the fast-growing creator of \u201cDeliciously Smart Protein Snacks\u00ae\u201d, today announced at Expo West, America\u2019s leading trade show in the natural, organic and lifestyle industry, a partnership with the makers of SKIPPY\u00ae peanut butter. They also launched their first protein bar bringing the flavor inspiration of SKIPPY\u00ae brand\u2019s iconic peanut butter: the Genius Gourmet\u00ae SKIPPY\u00aeInspired Protein Nut Roll with 0 grams of added sugar. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250305595235\/en\/ &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-822037","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market Celebrating their new partnership with the SKIPPY\u00ae brand, Genius Gourmet\u00ae unveils SKIPPY\u00ae Inspired Protein Nut Rolls at Expo West 2025 COEUR D\u2019ALENE, Idaho&#8211;(BUSINESS WIRE)&#8211;Genius Gourmet\u00ae, the fast-growing creator of \u201cDeliciously Smart Protein Snacks\u00ae\u201d, today announced at Expo West, America\u2019s leading trade show in the natural, organic and lifestyle industry, a partnership with the makers of SKIPPY\u00ae peanut butter. They also launched their first protein bar bringing the flavor inspiration of SKIPPY\u00ae brand\u2019s iconic peanut butter: the Genius Gourmet\u00ae SKIPPY\u00aeInspired Protein Nut Roll with 0 grams of added sugar. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250305595235\/en\/ &hellip; Continue reading &quot;Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; Introduces SKIPPY\u00ae Inspired Protein Nut Rolls to the Market&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T14:18:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250305595235\/en\/2397166\/4\/gg-nutroll-skippy-10ct-v2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/genius-gourmet-announces-partnership-with-the-makers-of-skippy-peanut-butter-introduces-skippy-inspired-protein-nut-rolls-to-the-market\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Genius Gourmet\u00ae Announces Partnership with the Makers of SKIPPY\u00ae Peanut Butter &amp; 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They also launched their first protein bar bringing the flavor inspiration of SKIPPY\u00ae brand\u2019s iconic peanut butter: the Genius Gourmet\u00ae SKIPPY\u00aeInspired Protein Nut Roll with 0 grams of added sugar. This press release features multimedia. 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