{"id":822035,"date":"2025-03-05T09:18:15","date_gmt":"2025-03-05T14:18:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/"},"modified":"2025-03-05T09:18:15","modified_gmt":"2025-03-05T14:18:15","slug":"t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/","title":{"rendered":"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions"},"content":{"rendered":"

<\/p>\n

T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions<\/b><\/p>\n

Adding Vistar and Blis to T-Mobile\u2019s Advertising Solutions business strengthens the Un-carrier\u2019s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers<\/i><\/p>\n

BELLEVUE, Wash.–(BUSINESS WIRE<\/a>)–
\nT-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media<\/a>, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis<\/a>, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company\u2019s commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive solutions that unlock better, more relevant ad experiences for consumers, greater value for marketers, and meaningful growth for the business.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250304217173\/en\/<\/a><\/p>\n

\"Adding<\/p>\n

Adding Vistar and Blis to T-Mobile\u2019s Advertising Solutions business strengthens the Un-carrier\u2019s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers (Graphic: Business Wire)<\/p>\n<\/div>\n

\n\u201cAcquiring Vistar Media and Blis marks a significant step forward in T-Mobile\u2019s strategy to create truly transformative advertising solutions that are built by marketers for marketers,\u201d said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. \u201cAdvertising is at its best when it cultivates deeper, authentic connections between brands and consumers. With the addition of Vistar and Blis, T-Mobile has an incredible opportunity to deliver this experience along the customer journey with privacy-centric solutions that drive targeted, measurable outcomes.\u201d\n<\/p>\n

\nVistar’s advanced programmatic out-of-home platform will help T-Ads change the game in DOOH advertising. With T-Mobile\u2019s unique customer insights and data, Vistar\u2019s end-to-end tech platform and scale will seamlessly connect digital messaging to real-world environments, amplifying reach and engagement and improving the measurability of campaigns. Blis will bolster the Un-carrier\u2019s ability to deliver more addressable omnichannel advertising with future-proof, cookie-less technology and targeting capabilities, enhancing T-Mobile\u2019s own marketing efforts and offering a comprehensive, privacy-centric solution for other brands. By directly connecting advertisers to ad inventory across any screen, the Blis platform complements T-Mobile\u2019s end-to-end capabilities, making the company\u2019s campaigns more efficient and empowering advertisers to reach more consumers in a fragmented advertising landscape, especially as traditional signals like cookies continue to diminish.\n<\/p>\n

\n\u201cJoining T-Mobile marks an exciting new chapter for Blis and a significant step forward in our mission to reshape advertising with privacy-first, future-proof technology,\u201d said Greg Isbister, CEO, Blis. \u201cWith Blis\u2019 advanced omnichannel targeting capabilities alongside T-Mobile\u2019s scale and rich dataset, we\u2019re even better positioned to directly connect advertisers to premium inventory across all screens. As traditional signals reduce, we\u2019re proud to be at the forefront of innovation, ensuring advertisers can continue to reach and engage audiences effectively.\u201d\n<\/p>\n

\n\u201cAs one of the largest advertisers in the U.S., T-Mobile manages complex campaigns across multiple business units and products,\u201d said Vinayak Hegde, Consumer Chief Marketing Officer, T-Mobile. \u201cThat means we need ad solutions that are both consumer-friendly and capable of delivering results at scale. Our early pilots with Blis showed us the power of its addressability, especially on mobile devices where standard identifiers fall short. It\u2019s a key addition to our broader suite of ad tech partners and we\u2019re excited about its potential\u2014not just for T-Mobile\u2019s own campaigns, but for other marketers as well.\u201d\n<\/p>\n

\nAs part of its strategic framework for growing new businesses, the Un-carrier leverages its unique assets \u2013 embedded customer relationships, broad distribution, strong brand affinity and the most advanced 5G network \u2013 to unlock opportunities that meet clear customer needs in new areas. In the advertising space, the company has successfully evolved internal innovations into distinctive solutions that generate over $1 billion in annual revenue. These acquisitions further expand and accelerate the growth of this business and are expected to contribute approximately $250 million in revenue, $75 million in EBITDA, and $50 million in free cash flow this year, representing additional upside to the company\u2019s financial guidance.\n<\/p>\n

\nT-Mobile paid approximately $175 million in cash to acquire Blis, before customary adjustments. The transaction successfully closed on March 3, 2025. T-Mobile\u2019s acquisition of Vistar Media was completed on February 3, 2025.\n<\/p>\n

Advisors<\/b><\/p>\n

\nAllen & Company LLC is serving as T-Mobile\u2019s financial advisor with Cleary Gottlieb Steen & Hamilton LLP serving as T-Mobile\u2019s legal counsel on the two transactions.Canaccord Genuity is serving as financial advisor to Vistar Media with Lowenstein Sandler LLP as Vistar Media\u2019s legal counsel. Houlihan Lokey is serving as financial advisor to Blis with DLA Piper serving as Blis\u2019 legal counsel.\n<\/p>\n

About T-Mobile<\/b>US, Inc.<\/b><\/p>\n

\nT-Mobile US, Inc. (NASDAQ: TMUS) is America\u2019s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile\u2019s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile. For more information please visit: https:\/\/www.t-mobile.com<\/a>.\n<\/p>\n

About Blis<\/b><\/p>\n

\nBlis is a radically different advertising platform that structures data based on geography rather than identity, linking real-world actions to digital behaviors. Our advanced omnichannel targeting capabilities enable advertisers to connect with audiences often missed by ID-based solutions, ensuring greater accuracy and efficiency. Blis remains at the forefront of innovation, delivering future-proof technology that drives measurable performance and helps advertisers reach and engage audiences across all screens. Founded in the UK in 2004, Blis employs over 300 global employees across 14 offices in 11 countries.\n<\/p>\n

About Vistar Media<\/b><\/p>\n

\nVistar Media is the home of out-of-home<\/a> \u2013 providing brands, marketers and media owners with the world\u2019s first truly intelligent platform for buying and selling OOH<\/a>. Vistar hosts the world\u2019s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from \u2013 demand-side platform, supply-side platform, traditional OOH planning tool, ad server and OOH player\u2013 Vistar has built the world\u2019s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 30 countries, working with hundreds of brand marketers and media owner networks to power an OOH that\u2019s both timeless and future-proof. For more information, visit www.vistarmedia.com<\/a> or follow us on LinkedIn<\/a> and Facebook<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250304217173\/en\/<\/a><\/span><\/p>\n

T-Mobile US, Inc. Media Relations
\n<\/b>
MediaRelations@t-mobile.com<\/a><\/p>\n

T-Mobile Investor Relations Contact
\n<\/b>
investor.relations@t-mobile.com
\n<\/a>
https:\/\/investor.t-mobile.com
\n<\/a><\/p>\n

Blis Media Relations
\n<\/b>
abby.roulston@blis.com<\/a><\/p>\n

Vistar Media Relations
\n<\/b>
publicrelations@vistarmedia.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Washington<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Professional Services Data Analytics Media Public Relations\/Investor Relations Carriers and Services Marketing Advertising Telecommunications Communications Networks 5G Internet Mobile\/Wireless Hardware Data Management Consumer Electronics<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Adding Vistar and Blis to T-Mobile\u2019s Advertising Solutions business strengthens the Un-carrier\u2019s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions Adding Vistar and Blis to T-Mobile\u2019s Advertising Solutions business strengthens the Un-carrier\u2019s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers BELLEVUE, Wash.–(BUSINESS WIRE)– T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company\u2019s commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive solutions that unlock better, more relevant ad experiences for consumers, greater … <\/p>\n

Continue reading “T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-822035","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nT-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions Adding Vistar and Blis to T-Mobile\u2019s Advertising Solutions business strengthens the Un-carrier\u2019s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers BELLEVUE, Wash.–(BUSINESS WIRE)– T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/","og_locale":"en_US","og_type":"article","og_title":"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions - Market Newsdesk","og_description":"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions Adding Vistar and Blis to T-Mobile\u2019s Advertising Solutions business strengthens the Un-carrier\u2019s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers BELLEVUE, Wash.–(BUSINESS WIRE)– T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company\u2019s commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive solutions that unlock better, more relevant ad experiences for consumers, greater … Continue reading \"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-05T14:18:15+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250304217173\/en\/2400703\/4\/TADS_Breeze_Lockup_1280x640_Lifestyle.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions","datePublished":"2025-03-05T14:18:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/"},"wordCount":1222,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250304217173\/en\/2400703\/4\/TADS_Breeze_Lockup_1280x640_Lifestyle.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/t-mobile-enhances-marketing-capabilities-and-expands-advertising-solutions-with-close-of-vistar-media-and-announcement-of-blis-acquisitions\/","name":"T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions - 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