{"id":822005,"date":"2025-03-05T09:04:07","date_gmt":"2025-03-05T14:04:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/"},"modified":"2025-03-05T09:04:07","modified_gmt":"2025-03-05T14:04:07","slug":"sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/","title":{"rendered":"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership"},"content":{"rendered":"<h2>\nExclusive partnership with leading Less-Lethal Personal Protection Solutions brand will create in-store and ecommerce shop-in-shops and live, in-store demo experience<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">WEST JORDAN, Utah, March  05, 2025  (GLOBE NEWSWIRE) &#8212; Sportsman\u2019s Warehouse Holdings, Inc. (\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced today an exclusive partnership with Byrna Technologies (\u201cByrna\u201d) (Nasdaq: BYRN), a technology company, specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, to develop dedicated in-store and e-commerce shop-in-shops featuring Byrna\u2019s patented launchers and offering customers a live-fire demo experience in select locations.<\/p>\n<p align=\"justify\">\u201cWe are thrilled to partner with Byrna to feature their less-lethal personal protection solutions in many of our stores nationwide and online,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. \u201cIn 2025, we\u2019re deepening our commitment to our customers\u2019 year-round personal protection needs, and Byrna is the ideal partner to lead the less-lethal category\u2014empowering confidence in their every-day safety. With 146 stores across 32 states and a robust e-commerce platform, we are utilizing our infrastructure to offer customers a hands-on, safe experience while leveraging Byrna&#8217;s powerful marketing channels and network of pro-Second Amendment influencers. Our partnership with Byrna, combined with our interactive in-store experience, we believe will attract new customers and drive increased store traffic, expanding our share of the personal protection market.\u201d<\/p>\n<p align=\"justify\">The partnership between Sportsman\u2019s Warehouse and Byrna includes exclusivity with the shop-in-shop experience in big box specialty retail. Together, the companies will move quickly to build-out dedicated Byrna sections in select Sportsman\u2019s Warehouse locations, focusing on markets with high consumer interest in personal protection-all at a minimal cost. Sportsman\u2019s will utilize its existing archery lanes to provide customers with a hands-on live product demo, enhancing the in-store experience. Additionally, Byrna will provide best-in-class training, including in-store sessions for all Sportsman\u2019s Warehouse Outfitters, ensuring customers receive expert guidance and support.<\/p>\n<p align=\"justify\">\u201cByrna is proud to partner exclusively with Sportsman\u2019s Warehouse to enhance the overall in-store experience and showcase our less-lethal personal protection solutions,\u201d said Bryan Ganz, Chief Executive Officer of Byrna. \u201cWith demand for Byrna products continuing to grow, this is the perfect time to launch an omni-channel shop-in-shop partnership with a leading specialty retailer that shares a similar commitment to personal protection. With an 80% conversion when customers demo our products live, we are excited to move quickly with Sportsman\u2019s Warehouse to roll-out the first wave of in-store Byrna shop-in-shops.\u201d<\/p>\n<p align=\"justify\">\n        <strong>About Sportsman\u2019s Warehouse Holdings, Inc.<\/strong>\n      <\/p>\n<p align=\"justify\">Sportsman\u2019s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.<\/p>\n<p align=\"justify\">For press releases and certain additional information about the Company, visit the Investor Relations section of the Company&#8217;s website at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7b120UabBTtzNVwaBLcwU0BnVOHqTt93YyzZCcNaQCoX47BfV5Rhetm0oNgU06oRHa4SfRjDqAiWxJcwJQwLV5QzTzK598x5ryBsyZriKaM=\" rel=\"nofollow\" target=\"_blank\"><u>www.sportsmans.com<\/u><\/a>.<\/p>\n<p align=\"justify\">\n        <strong>Forward-Looking Statements\u00a0<\/strong>\n      <\/p>\n<p align=\"justify\">This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements in this release include, but are not limited to, statements regarding attracting new customers; driving increased store traffic; expanding our share of the personal protection market; providing customers with an enhanced in-store experience; and ensuring customers receive expert guidance and support. Investors can identify these statements by the fact that they use words such as \u201caim,\u201d \u201canticipate,\u201d \u201cassume,\u201d \u201cbelieve,\u201d \u201ccan have,\u201d \u201ccould,\u201d \u201cdue,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cgoal,\u201d \u201cintend,\u201d \u201clikely,\u201d \u201cmay,\u201d \u201cobjective,\u201d \u201cplan,\u201d \u201cpositioned,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cshould,\u201d \u201ctarget,\u201d \u201cwill,\u201d \u201cwould\u201d and similar terms and phrases. These forward-looking statements are based on current expectations, estimates, forecasts and projections about our business and the industry in which we operate and our management\u2019s beliefs and assumptions. We derive many of our forward-looking statements from our own operating budgets and forecasts, which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that predicting the impact of known factors is very difficult, and we cannot anticipate all factors that could affect our actual results. The Company cannot assure investors that future developments affecting the Company will be those that it has anticipated. Actual results may differ materially from these expectations due to many factors including, but not limited to: current and future government regulations, in particular regulations relating to the sale of firearms and ammunition, which may impact the supply and demand for the Company\u2019s products and ability to conduct its business; the Company\u2019s retail-based business model which is impacted by general economic and market conditions and economic, market and financial uncertainties that may cause a decline in consumer spending; the Company\u2019s concentration of stores in the\u00a0Western United States\u00a0which makes the Company susceptible to adverse conditions in this region, and could affect the Company\u2019s sales and cause the Company\u2019s operating results to suffer; the highly fragmented and competitive industry in which the Company operates and the potential for increased competition; changes in consumer demands, including regional preferences, which we may not be able to identify and respond to in a timely manner; the Company\u2019s entrance into new markets or operations in existing markets, including the Company\u2019s plans to open additional stores in future periods, which may not be successful; the Company\u2019s implementation of a plan to reduce expenses in response to adverse macroeconomic conditions, including an increased focus on financial discipline and rigor throughout the Company\u2019s organization; impact of general macroeconomic conditions, such as labor shortages, inflation, elevated interest rates, economic slowdowns, and recessions or market corrections; and other factors that are set forth in the Company&#8217;s filings with the\u00a0SEC, including under the caption \u201cRisk Factors\u201d in the Company\u2019s Form 10-K for the fiscal year ended\u00a0February 3, 2024, which was filed with the\u00a0SEC\u00a0on\u00a0April 4, 2024, and the Company\u2019s other public filings made with the\u00a0SEC\u00a0and available at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7b120UabBTtzNVwaBLcwU5IqFzpAezcgIcU4ESRdZTW9V0IWfzR_lIDJSvezM6kgLlmdZDvN8RLy8mfFq7V4Iw==\" rel=\"nofollow\" target=\"_blank\"><u>www.sec.gov<\/u><\/a>. If one or more of these risks or uncertainties materialize, or if any of the Company\u2019s assumptions prove incorrect, the Company\u2019s actual results may vary in material respects from those projected in these forward-looking statements. Any forward-looking statement made by the Company in this release speaks only as of the date on which the Company makes it. Factors or events that could cause the Company\u2019s actual results to differ may emerge from time to time, and it is not possible for the Company to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.<\/p>\n<p align=\"justify\">\n        <strong>Investor Contact:<\/strong>\n      <\/p>\n<p align=\"justify\">Riley Timmer<br \/>Vice President, Investor Relations<br \/>Sportsman\u2019s Warehouse<br \/>(801) 304-2816<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XVu8LqqvWhaargMIqNLZQZWjaa6wm0gNTba8vGh2EXdH1sRVmfedQo4hAzoqb-RUp9QoXPqFvkyO4v1yz3znfngAKz8gAK0m0hrV4X9pRSc=\" rel=\"nofollow\" target=\"_blank\"><u>investors@sportsmans.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM4OTA4NiM2NzkwODI5IzIwMDYzNDE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NmNhNDY4OGEtZTI1OS00NWU4LThkZjQtMjM3OWJmYWQ2MDkxLTEwMTc5MTQ=\/tiny\/Sportsman-s-Warehouse-Holdings.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive partnership with leading Less-Lethal Personal Protection Solutions brand will create in-store and ecommerce shop-in-shops and live, in-store demo experience WEST JORDAN, Utah, March 05, 2025 (GLOBE NEWSWIRE) &#8212; Sportsman\u2019s Warehouse Holdings, Inc. (\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced today an exclusive partnership with Byrna Technologies (\u201cByrna\u201d) (Nasdaq: BYRN), a technology company, specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, to develop dedicated in-store and e-commerce shop-in-shops featuring Byrna\u2019s patented launchers and offering customers a live-fire demo experience in select locations. \u201cWe are thrilled to partner with Byrna to feature their less-lethal personal protection solutions in many of our stores nationwide and online,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-822005","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Exclusive partnership with leading Less-Lethal Personal Protection Solutions brand will create in-store and ecommerce shop-in-shops and live, in-store demo experience WEST JORDAN, Utah, March 05, 2025 (GLOBE NEWSWIRE) &#8212; Sportsman\u2019s Warehouse Holdings, Inc. (\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced today an exclusive partnership with Byrna Technologies (\u201cByrna\u201d) (Nasdaq: BYRN), a technology company, specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, to develop dedicated in-store and e-commerce shop-in-shops featuring Byrna\u2019s patented launchers and offering customers a live-fire demo experience in select locations. \u201cWe are thrilled to partner with Byrna to feature their less-lethal personal protection solutions in many of our stores nationwide and online,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. &hellip; Continue reading &quot;Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T14:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM4OTA4NiM2NzkwODI5IzIwMDYzNDE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership\",\"datePublished\":\"2025-03-05T14:04:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\\\/\"},\"wordCount\":1127,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM4OTA4NiM2NzkwODI5IzIwMDYzNDE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\\\/\",\"name\":\"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership - 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(\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced today an exclusive partnership with Byrna Technologies (\u201cByrna\u201d) (Nasdaq: BYRN), a technology company, specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, to develop dedicated in-store and e-commerce shop-in-shops featuring Byrna\u2019s patented launchers and offering customers a live-fire demo experience in select locations. \u201cWe are thrilled to partner with Byrna to feature their less-lethal personal protection solutions in many of our stores nationwide and online,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. &hellip; Continue reading \"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-05T14:04:07+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM4OTA4NiM2NzkwODI5IzIwMDYzNDE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership","datePublished":"2025-03-05T14:04:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/"},"wordCount":1127,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM4OTA4NiM2NzkwODI5IzIwMDYzNDE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-and-byrna-technologies-launch-exclusive-omni-channel-partnership\/","name":"Sportsman\u2019s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership - 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