{"id":821899,"date":"2025-03-05T08:04:06","date_gmt":"2025-03-05T13:04:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnites-ctv-supply-leadership-is-unmatched-with-99-market-coverage-shows-latest-jounce-report\/"},"modified":"2025-03-05T08:04:06","modified_gmt":"2025-03-05T13:04:06","slug":"magnites-ctv-supply-leadership-is-unmatched-with-99-market-coverage-shows-latest-jounce-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnites-ctv-supply-leadership-is-unmatched-with-99-market-coverage-shows-latest-jounce-report\/","title":{"rendered":"Magnite\u2019s CTV Supply Leadership Is Unmatched With 99% Market Coverage, Shows Latest Jounce Report"},"content":{"rendered":"

\nIndependent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performance
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NEW YORK, March 05, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. Magnite\u2019s comprehensive coverage in the CTV ecosystem maintains a more than 24% lead over the next company in the study.<\/p>\n

Magnite is the only sell-side advertising company that has direct relationships with leading media owners including Disney and Netflix, in addition to long-standing partnerships with publishers including Roku, Warner Bros. Discovery, and others. Magnite has preferred integrations with over 90% of its CTV supply partners, making it the most comprehensive place to access differentiated supply, unique first-party data, and content signals.<\/p>\n

\u201cMagnite helps us make our advertising business more dynamic, more efficient, and more scalable \u2014 they\u2019re a valuable partner,\u201d said Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku. \u201cTheir advanced capabilities and programmatic expertise maximize the value of Roku\u2019s premium inventory, while delivering better outcomes for buyers.\u201d<\/p>\n

\u201cMagnite\u2019s unparalleled CTV footprint opens many doors beyond simply having greater access to inventory,\u201d said Dan Fox, Global Chief Investment Officer at IPG Mediabrands. \u201cAs a result of Magnite\u2019s direct relationships with media owners, we gain unique supply-side insights that can optimize targeting and improve performance. The transparency and control Magnite offers ensures we can execute high-quality campaigns with confidence, delivering better outcomes for our clients in an increasingly fragmented media landscape.\u201d<\/p>\n

To better support media owners and buyers, Magnite offers:<\/p>\n