{"id":821394,"date":"2025-03-04T09:11:57","date_gmt":"2025-03-04T14:11:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/"},"modified":"2025-03-04T09:11:57","modified_gmt":"2025-03-04T14:11:57","slug":"saucony-launches-global-brand-campaign-run-as-one","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/","title":{"rendered":"Saucony\u00ae Launches Global Brand Campaign, &#8220;Run as One&#8221;"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>The campaign comes to life through exclusive brand experiences including global run club events and coffee shop residencies kicking off in <span class=\"xn-location\">New York City<\/span><\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">ROCKFORD, Mich.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 4, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/www.saucony.com\/en\/home\" target=\"_blank\" rel=\"nofollow\">Saucony<\/a>, a global performance running lifestyle brand, today launched its global brand campaign, &#8220;Run as One&#8221;. Uniquely built to honor Saucony&#8217;s rich heritage and embrace the evolving landscape where running intersects with culture, <i>Run as One<\/i> celebrates the powerful connections forged through running.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"Saucony\u00ae Launches Global Brand Campaign, \u201cRun as One\u201d\">\n<\/p><\/div>\n<p>&#8220;At Saucony, we see running as something that transcends physical activity\u2014it&#8217;s a cultural phenomenon that brings people together,&#8221; said <span class=\"xn-person\">Joy Allen-Altimare<\/span>, Saucony&#8217;s Global Chief Marketing Officer. &#8220;Our <i>Run as One<\/i> campaign is a celebration of the shared journey that people around the world embark on every day. Whether you&#8217;re a seasoned marathoner or running to meet friends, we are all connected and together, we can uplift one another and achieve the extraordinary.&#8221;<\/p>\n<p>The 30-second campaign anthem video captures the magic that happens when people come together to <i>Run as One<\/i>, unlocking a powerful sense of connection and shared purpose. Featuring Saucony athlete <span class=\"xn-person\">Vanessa Fraser<\/span> and creative collaborator Jae Tips, the brand film showcases how running transcends the individual, becoming a collective experience. Through striking visuals and dynamic storytelling, the campaign reinforces the idea that when we run together, we achieve more than we ever could alone.<\/p>\n<p>Bringing the spirit of <i>Run as One <\/i>to life, Saucony is curating a series of global run club events both in-person and virtually on <span class=\"xn-chron\">March 4th<\/span>, uniting runners in cities around the world. The pinnacle of these events is a series of coffee shop residencies, starting on <span class=\"xn-chron\">March 4th<\/span> at Ludlow Coffee Supply in <span class=\"xn-location\">New York City<\/span> before expanding to <span class=\"xn-location\">Grand Rapids<\/span>, <span class=\"xn-location\">Boston<\/span>, <span class=\"xn-location\">London<\/span>, and other major cities around the world. Inspired by Saucony&#8217;s successful collaboration with Collision Run Club to create Caf\u00e9 Vestiaire during January 2025&#8217;s Paris Fashion Week, each residency will feature exclusive events with collaborators and friends of the brand, creating unforgettable experiences to celebrate community, connection, and the power of <i>Run as One<\/i>.<\/p>\n<p>Led by Saucony&#8217;s Creative Director <span class=\"xn-person\">Gus Johnston<\/span>, <i>Run as One <\/i>was developed with The Agency, Wolverine Worldwide&#8217;s in-house creative agency, and produced by The Den, the company&#8217;s in-house production company, in partnership with Happy Place director <span class=\"xn-person\">Cam Hicks<\/span> and photographer <span class=\"xn-person\">Will Reid<\/span>.<\/p>\n<p>&#8220;Run as One is more than just a campaign, it&#8217;s a spirit of connection and community that runs through everything we do,&#8221; added Allen-Altimare. &#8220;Running has always been about more than just putting one foot in front of the other. It&#8217;s about the stories we share, the friendships we build, and the way movement unites us. We see <i>Run as One<\/i> is an open invitation to be part of something bigger, where every step strengthens the bonds that bring us together.&#8221;<\/p>\n<p>Run as One will launch with a media mix featuring out of home assets (OOH) in key markets including NYC, <span class=\"xn-location\">Toronto<\/span>, <span class=\"xn-location\">Boston<\/span>, <span class=\"xn-location\">London<\/span> and <span class=\"xn-location\">Paris<\/span>, as well as the deployment of CTV, OLV, and social and display channels. To learn more about Run as One and view the campaign, visit <a href=\"http:\/\/www.saucony.com\/\" target=\"_blank\" rel=\"nofollow\">www.saucony.com<\/a>.<\/p>\n<p>\n        <b><br \/>\n          <i>About Saucony:<\/i><br \/>\n        <\/b><br \/>\n        <i> Saucony, the &#8216;Original Running Brand&#8217; and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including\u00a0PWRRUN\u2122 PB, PWRRUN+\u2122, and\u00a0SPEEDROLL\u2122, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world.\u00a0For more information, visit\u00a0<a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.saucony.com%2F&amp;data=04%7C01%7CSharon.Barbano_IC%40Saucony.com%7C31baa170243d42b3a78a08d997d94e5e%7Cdeace5d6717b4f79ab126357206c0c36%7C0%7C0%7C637707781836827741%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=4tR5R4fZzS1hRcYuUiSISb7NQuJe5hm2LpOWjNqzucQ%3D&amp;reserved=0\" target=\"_blank\" rel=\"nofollow\">www.saucony.com<\/a>.<\/i>\n      <\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DE32203&amp;sd=2025-03-04\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/saucony-launches-global-brand-campaign-run-as-one-302391657.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/saucony-launches-global-brand-campaign-run-as-one-302391657.html<\/a><\/p>\n<p>SOURCE  Saucony<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DE32203&amp;Transmission_Id=202503040900PR_NEWS_USPR_____DE32203&amp;DateId=20250304\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire The campaign comes to life through exclusive brand experiences including global run club events and coffee shop residencies kicking off in New York City ROCKFORD, Mich. , March 4, 2025 \/PRNewswire\/ &#8212; Saucony, a global performance running lifestyle brand, today launched its global brand campaign, &#8220;Run as One&#8221;. Uniquely built to honor Saucony&#8217;s rich heritage and embrace the evolving landscape where running intersects with culture, Run as One celebrates the powerful connections forged through running. &#8220;At Saucony, we see running as something that transcends physical activity\u2014it&#8217;s a cultural phenomenon that brings people together,&#8221; said Joy Allen-Altimare, Saucony&#8217;s Global Chief Marketing Officer. &#8220;Our Run as One campaign is a celebration of the shared journey that people around the world &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Saucony\u00ae Launches Global Brand Campaign, &#8220;Run as One&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-821394","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saucony\u00ae Launches Global Brand Campaign, &quot;Run as One&quot; - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saucony\u00ae Launches Global Brand Campaign, &quot;Run as One&quot; - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The campaign comes to life through exclusive brand experiences including global run club events and coffee shop residencies kicking off in New York City ROCKFORD, Mich. , March 4, 2025 \/PRNewswire\/ &#8212; Saucony, a global performance running lifestyle brand, today launched its global brand campaign, &#8220;Run as One&#8221;. Uniquely built to honor Saucony&#8217;s rich heritage and embrace the evolving landscape where running intersects with culture, Run as One celebrates the powerful connections forged through running. &#8220;At Saucony, we see running as something that transcends physical activity\u2014it&#8217;s a cultural phenomenon that brings people together,&#8221; said Joy Allen-Altimare, Saucony&#8217;s Global Chief Marketing Officer. &#8220;Our Run as One campaign is a celebration of the shared journey that people around the world &hellip; Continue reading &quot;Saucony\u00ae Launches Global Brand Campaign, &#8220;Run as One&#8221;&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T14:11:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DE32203&amp;sd=2025-03-04\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/saucony-launches-global-brand-campaign-run-as-one\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/saucony-launches-global-brand-campaign-run-as-one\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Saucony\u00ae Launches Global Brand Campaign, &#8220;Run as One&#8221;\",\"datePublished\":\"2025-03-04T14:11:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/saucony-launches-global-brand-campaign-run-as-one\\\/\"},\"wordCount\":623,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/saucony-launches-global-brand-campaign-run-as-one\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c212.net\\\/c\\\/img\\\/favicon.png?sn=DE32203&amp;sd=2025-03-04\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/saucony-launches-global-brand-campaign-run-as-one\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/saucony-launches-global-brand-campaign-run-as-one\\\/\",\"name\":\"Saucony\u00ae Launches Global Brand Campaign, \\\"Run as One\\\" - 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Uniquely built to honor Saucony&#8217;s rich heritage and embrace the evolving landscape where running intersects with culture, Run as One celebrates the powerful connections forged through running. &#8220;At Saucony, we see running as something that transcends physical activity\u2014it&#8217;s a cultural phenomenon that brings people together,&#8221; said Joy Allen-Altimare, Saucony&#8217;s Global Chief Marketing Officer. &#8220;Our Run as One campaign is a celebration of the shared journey that people around the world &hellip; Continue reading \"Saucony\u00ae Launches Global Brand Campaign, &#8220;Run as One&#8221;\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/","og_site_name":"Market Newsdesk","article_published_time":"2025-03-04T14:11:57+00:00","og_image":[{"url":"https:\/\/c212.net\/c\/img\/favicon.png?sn=DE32203&amp;sd=2025-03-04","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Saucony\u00ae Launches Global Brand Campaign, &#8220;Run as One&#8221;","datePublished":"2025-03-04T14:11:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/"},"wordCount":623,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/#primaryimage"},"thumbnailUrl":"https:\/\/c212.net\/c\/img\/favicon.png?sn=DE32203&amp;sd=2025-03-04","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/saucony-launches-global-brand-campaign-run-as-one\/","name":"Saucony\u00ae Launches Global Brand Campaign, \"Run as One\" - 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