{"id":821084,"date":"2025-03-04T07:03:36","date_gmt":"2025-03-04T12:03:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/scottsmiracle-gro-names-jim-safka-to-lead-ecommerce-initiatives\/"},"modified":"2025-03-04T07:03:36","modified_gmt":"2025-03-04T12:03:36","slug":"scottsmiracle-gro-names-jim-safka-to-lead-ecommerce-initiatives","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/scottsmiracle-gro-names-jim-safka-to-lead-ecommerce-initiatives\/","title":{"rendered":"ScottsMiracle-Gro Names Jim Safka to Lead Ecommerce Initiatives"},"content":{"rendered":"

\nAppointment of former Match.com CEO to new position demonstrates commitment to channel expansion
\n<\/h2>\n
\n

MARYSVILLE, Ohio, March 04, 2025 (GLOBE NEWSWIRE) — The Scotts Miracle-Gro Company (NYSE: SMG), the world\u2019s leading marketer of branded consumer lawn and garden care as well as a leading provider of indoor and hydroponic growing products, today announced that Jim Safka has been named senior vice president of ecommerce.<\/p>\n

Safka is an accomplished executive with extensive and pioneering experience in technology, marketing and management. He previously served as CEO of Match.com, which grew by more than 20 percent annually under his leadership. He also ran AT&T Wireless\u2019s ecommerce platform, where under his leadership the digital channel generated significant revenue and profitability increases. Previously, he was CEO of Ask.com, ran a venture portfolio and held key product and marketing roles at E-Trade and Intuit. Most recently, Safka was chief marketing officer at CapConnect+, a financial technology company whose digital marketplace simplifies fixed income issuing and investing.<\/p>\n

\u201cAs we continue to evolve our Company, we are committed to investing in initiatives that strengthen our retailer relationships while expanding into new channels to maximize our growth potential,\u201d said Nate Baxter, president and COO of ScottsMiracle-Gro.<\/p>\n

\u201cJim\u2019s unique blend of technology and digital marketing expertise will help us develop powerful ecommerce capabilities to better connect with consumers on multiple levels and drive more people to our leading brands. We will jumpstart this channel expansion effort with an increased presence on the ecommerce sites of our retail partners.\u201d<\/p>\n

Safka added, \u201cI could not be more excited to create a digital future for a legendary American company whose roots go back to 1868.\u00a0I\u2019ve\u00a0spent my career building deep connections between brands and consumers – and building communities like I did at Match.com\u00a0\u2013\u00a0and the potential to create and nurture those connections is the opportunity of a lifetime. Love grounds us, and\u00a0so do our lawns and gardens.\u201d<\/p>\n

Safka holds a bachelor\u2019s degree from the University of Southern California and earned his master\u2019s in management and marketing from the Kellogg School of Management at Northwestern University.<\/p>\n

\n
\n About ScottsMiracle-Gro<\/u>
\n <\/strong>
\n
With approximately $3.6 billion in sales, the Company is the world\u2019s largest marketer of branded consumer products for lawn and garden care. The Company\u2019s brands are among the most recognized in the industry. The Company\u2019s Scotts\u00ae, Miracle-Gro\u00ae, and Ortho\u00ae brands are market-leading in their categories. The Company\u2019s wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at www.scottsmiraclegro.com<\/a>.<\/p>\n

\n For investor inquiries:<\/strong>
\n
Brad Chelton
Vice President
Treasury, Tax and Investor Relations
brad.chelton@scotts.com
(937) 309-2503<\/p>\n

\n For media inquiries:<\/strong>
\n
Tom Matthews
Chief Communications Officer
tom.matthews@scotts.com
(937) 844-3864<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Appointment of former Match.com CEO to new position demonstrates commitment to channel expansion MARYSVILLE, Ohio, March 04, 2025 (GLOBE NEWSWIRE) — The Scotts Miracle-Gro Company (NYSE: SMG), the world\u2019s leading marketer of branded consumer lawn and garden care as well as a leading provider of indoor and hydroponic growing products, today announced that Jim Safka has been named senior vice president of ecommerce. Safka is an accomplished executive with extensive and pioneering experience in technology, marketing and management. He previously served as CEO of Match.com, which grew by more than 20 percent annually under his leadership. He also ran AT&T Wireless\u2019s ecommerce platform, where under his leadership the digital channel generated significant revenue and profitability increases. Previously, he was CEO … <\/p>\n

Continue reading “ScottsMiracle-Gro Names Jim Safka to Lead Ecommerce Initiatives”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-821084","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nScottsMiracle-Gro Names Jim Safka to Lead Ecommerce Initiatives - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/scottsmiracle-gro-names-jim-safka-to-lead-ecommerce-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ScottsMiracle-Gro Names Jim Safka to Lead Ecommerce Initiatives - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Appointment of former Match.com CEO to new position demonstrates commitment to channel expansion MARYSVILLE, Ohio, March 04, 2025 (GLOBE NEWSWIRE) — The Scotts Miracle-Gro Company (NYSE: SMG), the world\u2019s leading marketer of branded consumer lawn and garden care as well as a leading provider of indoor and hydroponic growing products, today announced that Jim Safka has been named senior vice president of ecommerce. Safka is an accomplished executive with extensive and pioneering experience in technology, marketing and management. He previously served as CEO of Match.com, which grew by more than 20 percent annually under his leadership. He also ran AT&T Wireless\u2019s ecommerce platform, where under his leadership the digital channel generated significant revenue and profitability increases. 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