{"id":820800,"date":"2025-03-03T16:05:33","date_gmt":"2025-03-03T21:05:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-appoints-industry-veteran-alec-hanson-to-new-role-as-svp-revenue-development-and-growth\/"},"modified":"2025-03-03T16:05:33","modified_gmt":"2025-03-03T21:05:33","slug":"loandepot-appoints-industry-veteran-alec-hanson-to-new-role-as-svp-revenue-development-and-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-appoints-industry-veteran-alec-hanson-to-new-role-as-svp-revenue-development-and-growth\/","title":{"rendered":"loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth<\/b><\/p>\n<p>IRVINE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nloanDepot, Inc. (&#8220;LDI&#8221; or &#8220;Company&#8221;) (NYSE: LDI), a leading provider of products and services that power the homeownership journey, has appointed industry veteran Alec Hanson to a newly created role leading revenue development and growth initiatives, effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s chief marketing officer, brings two decades of mortgage experience to the position. He will report to LDI Mortgage President Jeff Walsh.<\/p>\n<p>\nExecutive Vice President TJ Freeborn will retain overall responsibility for the company\u2019s marketing function, with a title change to chief marketing and customer experience officer. Among other things, Freeborn was responsible for the company\u2019s sponsorship deals with Major League Baseball and the Miami Marlins, and her creative and content work led loanDepot to become one of the most recognized brands in the industry. She will continue to report directly to loanDepot President and CEO Frank Martell.<\/p>\n<p>\nIn his new role, Hanson will play a critical role in advancing the company\u2019s Project North Star strategic plan by capitalizing on new revenue opportunities, including the expansion of strategic partnerships and the development of a digital end-to-end customer nurture ecosystem. He will oversee the deployment of loanDepot\u2019s next-generation customer relationship management platform, which will optimize customer engagement throughout the homeownership lifecycle while driving operational efficiencies. And, leveraging his roots and passion as a Retail loan originator, he will be responsible for taking the company\u2019s best-in-class coaching and professional growth platform for In-Market Retail loan consultants to the next level, equipping originators with the support, tools and platform they need to achieve their goals.<\/p>\n<p>\n\u201cI can think of no better leader than Alec to help us capture new and innovative top-line revenue growth opportunities,\u201d said Walsh. \u201cHis knowledge, industry network, and experience as an originator, production leader, and marketing leader make him uniquely positioned to help us drive the goals of Project North Star. We\u2019re excited to see where his leadership will take us.\u201d<\/p>\n<p>\nHanson\u2019s career as an originator began in 2004 when he was named Rookie of the Year by Scotsman Guide. He received HousingWire\u2019s Rising Star award three times, in 2017, 2019 and 2021, and is the author of \u201cBypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer\u201d and loanDepot\u2019s \u201cModern Lending Playbook.\u201d An industry thought leader with a strong entrepreneurial spirit, Hanson brought an originator\u2019s mindset to the company\u2019s marketing efforts. Among his accomplishments was transforming the company\u2019s field-marketing capabilities into a true differentiator and helping drive the success of a number of high-impact digital marketing initiatives.<\/p>\n<p>\nAdded Hanson, \u201cI\u2019ve always loved the entrepreneurial spirit that remains such a significant part of our culture, and I\u2019m proud of the career I\u2019ve built as I\u2019ve come up the ranks. What drives me every day is the opportunity to make an impact on the success of our company by improving our platform so that our team can continue to win. With our Project North Star strategic plan, we have many opportunities to lead with our customers and our industry. I can\u2019t wait to get started.\u201d<\/p>\n<p><b>About loanDepot<\/b><\/p>\n<p>\nAt loanDepot (NYSE: LDI), we know home means everything. That\u2019s why we are on a mission to support homeowners with a suite of products and services that fuel the American Dream. Our portfolio of digital-first home purchase, home refinance and home equity lending products make homeownership more accessible, achievable, and rewarding, especially for the increasingly diverse communities of first-time homebuyers we serve. Headquartered in Southern California with local market offices nationwide, loanDepot and its sister real estate and home services company, mellohome, are dedicated to helping customers put down roots and bring dreams to life \u2013 all while building stronger communities and a better tomorrow.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250303783201r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250303783201\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250303783201\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Jonathan Fine<br \/>\n<br \/>VP, Public Relations<br \/>\n<br \/>(781) 248-3963<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jfine@loandepot.com\">jfine@loandepot.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Banking Professional Services Residential Building &amp; Real Estate Construction &amp; Property<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250303783201\/en\/1853735\/3\/loanDepot_logo_%28non-NMLS%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211; loanDepot, Inc. (&#8220;LDI&#8221; or &#8220;Company&#8221;) (NYSE: LDI), a leading provider of products and services that power the homeownership journey, has appointed industry veteran Alec Hanson to a newly created role leading revenue development and growth initiatives, effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s chief marketing officer, brings two decades of mortgage experience to the position. He will report to LDI Mortgage President Jeff Walsh. Executive Vice President TJ Freeborn will retain overall responsibility for the company\u2019s marketing function, with a title change to chief marketing and customer experience officer. Among other things, Freeborn was responsible &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-appoints-industry-veteran-alec-hanson-to-new-role-as-svp-revenue-development-and-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-820800","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-appoints-industry-veteran-alec-hanson-to-new-role-as-svp-revenue-development-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211; loanDepot, Inc. (&#8220;LDI&#8221; or &#8220;Company&#8221;) (NYSE: LDI), a leading provider of products and services that power the homeownership journey, has appointed industry veteran Alec Hanson to a newly created role leading revenue development and growth initiatives, effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s chief marketing officer, brings two decades of mortgage experience to the position. He will report to LDI Mortgage President Jeff Walsh. Executive Vice President TJ Freeborn will retain overall responsibility for the company\u2019s marketing function, with a title change to chief marketing and customer experience officer. 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(&#8220;LDI&#8221; or &#8220;Company&#8221;) (NYSE: LDI), a leading provider of products and services that power the homeownership journey, has appointed industry veteran Alec Hanson to a newly created role leading revenue development and growth initiatives, effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s chief marketing officer, brings two decades of mortgage experience to the position. He will report to LDI Mortgage President Jeff Walsh. Executive Vice President TJ Freeborn will retain overall responsibility for the company\u2019s marketing function, with a title change to chief marketing and customer experience officer. 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