{"id":819753,"date":"2025-02-28T04:14:01","date_gmt":"2025-02-28T09:14:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/"},"modified":"2025-02-28T04:14:01","modified_gmt":"2025-02-28T09:14:01","slug":"netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/","title":{"rendered":"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFor the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fadvance-your-business%2Fmedia-and-entertainment&amp;esheet=54216715&amp;newsitemid=20250227600953&amp;lan=en-US&amp;anchor=Omdia+research&amp;index=1&amp;md5=b4cef7827eaa8a0100371a975f68c7a7\">Omdia research<\/a> presented at MIP TV London 2025.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250227600953\/en\/2396161\/4\/Netflix_will_overtake_Meta_and_YouTube_in_terms_of_revenues.jpg\" alt=\"In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nIn 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated $39.2 billion. However, projections for 2025 show Netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising. Meanwhile, YouTube is expected to generate $45.6 billion, with $36 billion from advertising and $9.6 billion from YouTube Premium.<\/p>\n<p>\nNetflix and YouTube take distinct approaches to revenue generation:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNetflix is projected to have over 340 million paying subscribers in 2025, with more than 600 million users benefiting from its content.<\/p>\n<\/li>\n<li>\nYouTube continues to dominate in scale, reaching over 2 billion users globally, leveraging its massive audience through advertising and premium subscriptions.<\/p>\n<\/li>\n<\/ul>\n<p>\nAs the streaming landscape evolves, Netflix\u2019s growing ad-supported model and subscriber base could reshape the competitive dynamics of digital video revenue.<\/p>\n<p>\n\u201cIn markets like the US and UK, there is significant overlap between audiences,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmaria-rua-aguete&amp;esheet=54216715&amp;newsitemid=20250227600953&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Senior+Research+Director+at+Omdia&amp;index=2&amp;md5=4d0138ca3a6c181b06c5ff23cf6b1f2a\">Maria Rua Aguete, Senior Research Director at Omdia<\/a>. \u201cIn the US, 57% of YouTube users are also Netflix subscribers, while in the UK, that number rises to 67%. This dynamic presents opportunities for both platforms.\u201d<\/p>\n<p>\nWhile often positioned as rivals, YouTube and Netflix are increasingly collaborating rather than competing. \u201cI see more collaboration than competition between YouTube, Netflix, and other industry players,\u201d Rua Aguete stated. \u201cStreaming services, broadcasters, and platforms are working together through marketing partnerships, content distribution, and advertising deals.\u201d<\/p>\n<p>\nOne key example is Netflix&#8217;s use of YouTubers to promote the TV series <i>Squid Game<\/i>, leveraging influencer-driven marketing to attract new subscribers. Meanwhile, YouTube is solidifying its role as a premium content platform, outperforming Free Ad-Supported TV (FAST) services.<\/p>\n<p>\n\u201cAt the end of 2024, YouTube generated seven times more revenue than FAST platforms, $42.5 billion versus $6 billion,\u201d Rua Aguete explained. \u201cMajor studios are taking notice. Warner Bros., for example, recently released 37 full-length movies for free on YouTube, and we expect to see more partnerships like this in the future.\u201d<\/p>\n<p>\nLooking ahead, YouTube is making a strong push toward TV-like content.<\/p>\n<p>\n\u201cLarge players can turn this to their advantage by entering favorable ad-share agreements or even selling some sponsorship and video inventory directly,\u201d Rua Aguete noted.<\/p>\n<p>\nShe also highlighted the growing role of YouTubers in cinema recovery, with influencer-driven promotions becoming an integral part of movie marketing strategies.<\/p>\n<p>\nAnother major shift is YouTube\u2019s increasing consumption on Connected TVs. \u201cViewers are watching YouTube on the big screen more than ever before,\u201d Rua Aguete said. \u201cThis changes the advertising game, making YouTube an even bigger player in premium video.\u201d<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54216715&amp;newsitemid=20250227600953&amp;lan=en-US&amp;anchor=Omdia%2C+part+of+Informa+TechTarget&amp;index=3&amp;md5=59be8ac9174afa11b748689cdba05d65\">Omdia, part of Informa TechTarget<\/a>, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250227600953r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/<\/a><\/span><\/p>\n<p>\nFasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Entertainment Other Technology Online Software Audio\/Video TV and Radio Internet Film &amp; Motion Pictures Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250227600953\/en\/2396161\/3\/Netflix_will_overtake_Meta_and_YouTube_in_terms_of_revenues.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250227600953\/en\/2396179\/3\/updatedYouTube_Users_Across_Streaming_And_Media_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">YouTube users across streaming and media (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250227600953\/en\/792046\/3\/OMDIA_LOGO_Endorsement_Black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia LONDON&#8211;(BUSINESS WIRE)&#8211; For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/ In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire) In 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated $39.2 billion. However, projections for 2025 show Netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising. Meanwhile, YouTube is expected to generate $45.6 billion, with $36 billion from advertising and $9.6 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-819753","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia LONDON&#8211;(BUSINESS WIRE)&#8211; For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/ In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire) In 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated $39.2 billion. However, projections for 2025 show Netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/","og_locale":"en_US","og_type":"article","og_title":"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia - Market Newsdesk","og_description":"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia LONDON&#8211;(BUSINESS WIRE)&#8211; For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250227600953\/en\/ In 2025 Netflix will overtake Meta and YouTube in terms of revenue (Graphic: Business Wire) In 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated $39.2 billion. However, projections for 2025 show Netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising. Meanwhile, YouTube is expected to generate $45.6 billion, with $36 billion from advertising and $9.6 &hellip; Continue reading \"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-28T09:14:01+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250227600953\/en\/2396161\/4\/Netflix_will_overtake_Meta_and_YouTube_in_terms_of_revenues.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia","datePublished":"2025-02-28T09:14:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/"},"wordCount":582,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250227600953\/en\/2396161\/4\/Netflix_will_overtake_Meta_and_YouTube_in_terms_of_revenues.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/netflix-set-to-surpass-youtube-in-video-revenue-in-2025-finds-omdia\/","name":"Netflix Set to Surpass YouTube in Video Revenue in 2025 Finds Omdia - 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