{"id":819418,"date":"2025-02-27T14:55:04","date_gmt":"2025-02-27T19:55:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm-named-customer-favorite-among-all-evaluated-vendors\/"},"modified":"2025-02-27T14:55:04","modified_gmt":"2025-02-27T19:55:04","slug":"informa-techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm-named-customer-favorite-among-all-evaluated-vendors","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm-named-customer-favorite-among-all-evaluated-vendors\/","title":{"rendered":"Informa TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm; Named Customer Favorite Among All Evaluated Vendors"},"content":{"rendered":"

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Informa TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm; Named Customer Favorite Among All Evaluated Vendors<\/b><\/p>\n

Cementing its leadership position in multilevel intent insights, The Company received highest possible scores in 12 criteria, including Vision, Innovation, Uniqueness of signals and Buying group prediction<\/b><\/p>\n

NEWTON, Mass.–(BUSINESS WIRE<\/a>)–
\nTechTarget, Inc. (\u201cInforma TechTarget\u201d) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, today announced that it has been named a Leader in the Forrester Research, Inc. February 2025 report: The Forrester Wave\u2122: Intent Data Providers For B2B, Q1 2025\u200b\u200b\u200b. The report evaluated fifteen vendors across 21 criteria, grouped into the categories of Current Offering and Strategy. It also evaluated Customer Feedback.<\/p>\n

\nInforma TechTarget received the highest possible scores in 12 of the 21 criteria. Criteria included: Vision; Innovation; Uniqueness of signals; Accuracy and noise filtering; Geographic coverage; Buying cycle analysis; Buying group prediction; and Reporting and data visualization. Additionally, among all vendors evaluated, Informa TechTarget was named a Customer Favorite, with the report noting that customers cited \u201cexceptional levels of customer support and partnership\u201d.<\/p>\n

\n\u201cInforma TechTarget is WatchGuard\u2019s go to provider for contact intent data and an essential partner in driving continuous success for our marketing and sales teams,\u201d said Alexandra McWethy, Director of Demand Generation, WatchGuard Technologies. \u201cTheir first party data for our core audience of IT professionals is unique in the market, and the level of customer service they provide is a true differentiator.\u201d<\/p>\n

\nTo access The Forrester Wave\u2122: Intent Data Providers for B2B, Q1 2025 report, click here<\/a>.<\/p>\n

\nAccording to the report, \u201c[Informa TechTarget] remains the go-to provider for contact-level intent insights across the industries it serves and is a compelling choice for those looking to expand their intent capabilities globally.\u201d Further, it stated that, \u201cThe combined offerings of the merged company further cement [Informa TechTarget\u2019s] leadership position in multilevel intent insights against accounts, buying groups, and contacts.\u201d In addition, the Forrester report noted that, \u201cProprietary data is the primary differentiator for any walled garden provider. [Informa TechTarget] builds on that strength with exceptional buying group identification, expanded geographic coverage, strong buying cycle analysis, and in-depth reporting capabilities within the core Priority Engine product.\u201d<\/p>\n

\n\u201cWe are extremely pleased to be recognized as a Leader in Forrester\u2019s Wave for B2B Intent Data Providers,\u201d said Gary Nugent, Chief Executive Officer, Informa TechTarget. \u201cOur clients accelerate topline growth by leveraging our proprietary intent data to target their go to market efforts with precision and confidence. To us, this recognition is a true testament to the value of our data, the talents of our team and our commitment to delivering meaningful and measurable outcomes for our customers.\u201d<\/p>\n

\nWe believe that Informa TechTarget achieved this recognition on the strength of its suite of data-driven solutions for B2B go-to-market teams powered by Priority EngineTM<\/sup> \u2014 its proprietary purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology and vertical categories.<\/p>\n

\n\u201cIntent data is the fuel that makes our marketing engine perform at a high level,\u201d said Daniel Bleichman, Director of Corporate Marketing, Cato Networks. \u201cThe depth of intent insights we get from Informa TechTarget on full buying teams at our target accounts is unmatched and is a top source of opportunities and pipeline for Cato Networks.\u201d<\/p>\n

\nInforma TechTarget\u2019s content model makes our intent data dramatically more precise than other sources. Over decades, we\u2019ve built the largest editorial bureau in B2B tech with over 750 editors and industry experts crafting original content across 200 technology market categories. This authoritative content draws in-market buyers to our 220+ trusted technology- and vertical market-specific sites while they are researching purchases. Using this proven model, we\u2019ve built an engaged, permissioned audience of over 50 million business and technology professionals across the globe who generate over 1 million directly observed intent signals each day as they interact with our trusted content.<\/p>\n

\nThe actionable insights available directly in Priority Engine and through native integrations with leading Martech and Salestech platforms, combined with Informa TechTarget\u2019s expansive services, allow clients to contextually engage these audiences to drive breakthrough outcomes.<\/p>\n

\nTo access a copy of the Forrester report, click here<\/a>.<\/p>\n

About Informa TechTarget<\/b><\/p>\n

\nTechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world\u2019s technology buyers and sellers, helping accelerate growth from R&D to ROI.<\/p>\n

\nWith a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.<\/p>\n

\nUnderpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:<\/p>\n