{"id":818868,"date":"2025-02-27T06:01:04","date_gmt":"2025-02-27T11:01:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/"},"modified":"2025-02-27T06:01:04","modified_gmt":"2025-02-27T11:01:04","slug":"omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/","title":{"rendered":"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNew data from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fadvance-your-business%2Fconsumer-electronics-and-pro-av&amp;esheet=54216215&amp;newsitemid=20250227890254&amp;lan=en-US&amp;anchor=Omdia+reveals&amp;index=1&amp;md5=0cf09dc10dec5ac99f5fdb122339cd5d\">Omdia reveals<\/a> that the global TV sets market experienced a strong surge in 4Q24, with OLED (Organic Light-Emitting Diode) technology leading significant unit growth. OLED TV shipments reached 2 million units, marking the highest quarterly sales since 4Q22 and recorded an impressive 12.6% year-over-year (YoY) growth.<\/p>\n<p>\nMeanwhile, LCD TV sets grew at a more moderate rate of 5.6% YoY. North America, the largest market for TV shipments led OLED growth at 19% YoY, followed closely by Western Europe at 18.4% YoY. Overall, global TV set shipments grew 5.8%, totaling 61.5 million units for the quarter, according to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fadvance-your-business%2Fconsumer-electronics-and-pro-av%2Ftv-sets-spotlight-service&amp;esheet=54216215&amp;newsitemid=20250227890254&amp;lan=en-US&amp;anchor=Omdia%26%238217%3Bs+latest+TV+Sets+Market+Tracker-+Q4%26%238217%3B24&amp;index=2&amp;md5=5f0232a57e1f925e1d5014db2f1647fc\">Omdia\u2019s latest TV Sets Market Tracker- Q4\u201924<\/a>.<\/p>\n<p>\n\u201cThe TV sets market is increasingly a battle between ultimate picture quality and immersive screen size,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fpatrick-horner&amp;esheet=54216215&amp;newsitemid=20250227890254&amp;lan=en-US&amp;anchor=Omdia%26%238217%3Bs+Practice+Leader+for+TV+set+research%2C+Patrick+Horner&amp;index=3&amp;md5=1431ce2615609759740ba09a28ba73df\">Omdia\u2019s Practice Leader for TV set research, Patrick Horner<\/a>. &#8220;In North America, consumers can choose between a 65\u201d OLED TV set or a 98\u201d\/100\u201d LCD TV at a similar average selling price. OLED technology is being aggressively marketed by industry leader, Samsung, while Chinese brands are driving competitive pricing in the extra-large LCD segment.\u201d<\/p>\n<p>\nThe acceptance of 85\u201d TVs as a mainstream size in North America is a relatively recent trend, gaining traction only in the last two years. First introduced at CES 2023, it took retailers around one year to begin stocking them widely in stores. Now in 4Q24, Omdia analysts are witnessing the same trend extend to even larger 98\u201d\/100\u201d sizes which are readily available at Best Buy, Costco, and Walmart.<\/p>\n<p>\n\u201cA recent consumer research study by Omdia of 3,000 TV consumers in the USA, found that 57% of respondents are either interested or very interested in a 98\u201d LCD TV. While we anticipated concerns around physical logistics or home aesthetics to be major barriers, our research revealed that the only real obstacle is price,\u201d explained Horner.<\/p>\n<p>\nIn fall 2024, the average selling price of 98\u201d and 100\u201d LCD TVs in the US hovered around $1,500. Price remains a key factor for consumers, with 29% of US TV buyers ranking it as the most important attribute when purchasing a TV. As affordability improves, demand for 80\u201d+ TV sets continue to surge. In 4Q24, unit shipments of 80\u201d+ TV sets increased by 24.5% YoY, making it the fastest growing size segment in the region.<\/p>\n<p>\n\u201cChinese TV brands are beginning to challenge OLED\u2019s dominance in the premium $1,000+ TV sets category. Samsung and LG Electronics have introduced more competitive OLED pricing, while TV set manufacturers like TCL and Hisense are initiating mass production of XXL LCD TV sets, supported by mini-LED backlights and quantum dots for improved picture quality,\u201d concludes Horner.<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54216215&amp;newsitemid=20250227890254&amp;lan=en-US&amp;anchor=Omdia%2C+part+of+Informa+TechTarget&amp;index=4&amp;md5=9d3b023ce9be894128e27cac904314ff\">Omdia, part of Informa TechTarget<\/a>, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250227890254r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250227890254\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250227890254\/en\/<\/a><\/span><\/p>\n<p>\nFasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Analytics Consulting Professional Services Consumer Electronics Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250227890254\/en\/792046\/3\/OMDIA_LOGO_Endorsement_Black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales LONDON&#8211;(BUSINESS WIRE)&#8211; New data from Omdia reveals that the global TV sets market experienced a strong surge in 4Q24, with OLED (Organic Light-Emitting Diode) technology leading significant unit growth. OLED TV shipments reached 2 million units, marking the highest quarterly sales since 4Q22 and recorded an impressive 12.6% year-over-year (YoY) growth. Meanwhile, LCD TV sets grew at a more moderate rate of 5.6% YoY. North America, the largest market for TV shipments led OLED growth at 19% YoY, followed closely by Western Europe at 18.4% YoY. Overall, global TV set shipments grew 5.8%, totaling 61.5 million units for the quarter, according to Omdia\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-818868","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales LONDON&#8211;(BUSINESS WIRE)&#8211; New data from Omdia reveals that the global TV sets market experienced a strong surge in 4Q24, with OLED (Organic Light-Emitting Diode) technology leading significant unit growth. OLED TV shipments reached 2 million units, marking the highest quarterly sales since 4Q22 and recorded an impressive 12.6% year-over-year (YoY) growth. Meanwhile, LCD TV sets grew at a more moderate rate of 5.6% YoY. North America, the largest market for TV shipments led OLED growth at 19% YoY, followed closely by Western Europe at 18.4% YoY. Overall, global TV set shipments grew 5.8%, totaling 61.5 million units for the quarter, according to Omdia\u2019s &hellip; Continue reading &quot;Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T11:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250227890254r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales\",\"datePublished\":\"2025-02-27T11:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\\\/\"},\"wordCount\":520,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250227890254r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\\\/\",\"name\":\"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/","og_locale":"en_US","og_type":"article","og_title":"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales - Market Newsdesk","og_description":"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales LONDON&#8211;(BUSINESS WIRE)&#8211; New data from Omdia reveals that the global TV sets market experienced a strong surge in 4Q24, with OLED (Organic Light-Emitting Diode) technology leading significant unit growth. OLED TV shipments reached 2 million units, marking the highest quarterly sales since 4Q22 and recorded an impressive 12.6% year-over-year (YoY) growth. Meanwhile, LCD TV sets grew at a more moderate rate of 5.6% YoY. North America, the largest market for TV shipments led OLED growth at 19% YoY, followed closely by Western Europe at 18.4% YoY. Overall, global TV set shipments grew 5.8%, totaling 61.5 million units for the quarter, according to Omdia\u2019s &hellip; Continue reading \"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-27T11:01:04+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250227890254r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales","datePublished":"2025-02-27T11:01:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/"},"wordCount":520,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250227890254r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tv-sets-market-sees-strong-growth-in-4q24-driven-by-oled-and-80-lcd-sales\/","name":"Omdia: Global TV Sets Market Sees Strong Growth in 4Q24 Driven by OLED and 80\u201d+ LCD Sales - 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