{"id":817592,"date":"2025-02-25T09:11:06","date_gmt":"2025-02-25T14:11:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\/"},"modified":"2025-02-25T09:11:06","modified_gmt":"2025-02-25T14:11:06","slug":"pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\/","title":{"rendered":"Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization<\/b><\/p>\n<p class=\"bwalignc\"><i>Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement<\/i><\/p>\n<p>WALTHAM, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2F&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pegasystems+Inc.&amp;index=1&amp;md5=3227cfdb4b056fb5b20723f8b10e21ca\">Pegasystems Inc.<\/a> (NASDAQ: PEGA), The Enterprise Transformation Company<sup>TM<\/sup>, today announced <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fproducts%2Fdecision-hub%2Fblueprint&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pega+Customer+Engagement+Blueprint&amp;index=2&amp;md5=697c702cb56d440b224febb91aad4e7d\">Pega Customer Engagement Blueprint<\/a>, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution \u2013 powered by <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fblueprint&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pega+GenAI+BlueprintTM&amp;index=3&amp;md5=9779e4dd15056dc97fbd0b5ff7f3201d\">Pega GenAI Blueprint<sup>TM<\/sup><\/a> \u2013 provides scalability and advanced gen AI capabilities that enable any user to better understand, adapt, deliver, and grow AI-powered customer engagement across their organizations.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250225477319\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250225477319\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250225477319\/en\/2390900\/4\/Key_messaging_Pega_Customer_Engagement_Blueprint1.jpg\" alt=\"Generate and validate key messaging and brand voice with Pega Customer Engagement Blueprint (Graphic: BusinessWire)\" \/><\/p>\n<p style=\"font-size:85%\">Generate and validate key messaging and brand voice with Pega Customer Engagement Blueprint (Graphic: BusinessWire)<\/p>\n<\/div>\n<p>\nAccording to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fmarketing%2Finsights%2Fcustomer-journey&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Gartner&amp;index=4&amp;md5=72ebe4bea800f23821ac376e41bf476f\">Gartner<\/a>, almost one-third of organizations still find it challenging to incorporate their customer journey maps into their overall customer experience efforts. And while many brands use customer journey mapping tools to help, most lack adaptive real-time insights and are limited to static journey mapping that doesn\u2019t reflect actual customer behavior. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fproducts%2Fdecision-hub%2Fblueprint&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pega+Customer+Engagement+Blueprint&amp;index=5&amp;md5=1770a0525fbc9b6aefa0692766c841a7\">Pega Customer Engagement Blueprint<\/a> leverages Pega\u2019s powerful AI framework so users can collaborate online, map their vision from data models to brand strategy, and create a comprehensive roadmap for customer-centric programs that drive results.<\/p>\n<p>\nPega Customer Engagement Blueprint enables brands to optimize AI-driven personalization and journey orchestration, helping users quickly visualize customer journeys and improve strategies with new offers and capabilities. Whether creating a new program or expanding a current one, the tool can quickly design enterprise-grade strategies to simulate what a customer will experience with different marketing messages, offers, and programs. With Pega Customer Engagement Blueprint, <i>any<\/i> user at <i>any<\/i> stage in their organization\u2019s customer engagement transformation can map out a robust program and understand how to apply those engagement strategies. Additional benefits include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Better cross-functional alignment:<\/b> Stakeholders can map, simulate, and visualize their engagement strategies in real time and quickly socialize with other stakeholders. This means less back-and-forth between teams so organizations can react quickly and efficiently to market changes or shifts in customer behavior.\n<\/li>\n<li><b>Quickly build real-world artifacts, offers, and treatments: <\/b>A dynamic visual experience allows users to see engagement messages change in real time based on the parameters they set. The tool<b \/>can instantly build marketing treatments and offers according to user preference that can be implemented across channels and programs.\n<\/li>\n<li><b>More strategic multi-channel planning:<\/b> Users benefit from a strategic roadmap for harmonizing multi-channel execution. This helps deliver a clear and consistent vision for meaningful customer interactions and simulate how those interactions adapt as customers move and change directions throughout their journeys.\n<\/li>\n<li><b>Seamless brand voice consistency:<\/b> Brands can easily input organizational data into Pega Customer Engagement Blueprint to ensure outputs adhere to their unique voice. This not only creates a better, more tailored experience for each customer, but also yields consistent, brand-aligned experiences across all channels.\n<\/li>\n<li><b>Integration with Pega Customer Decision Hub<sup>TM<\/sup>:<\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fproducts%2Fdecision-hub&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pega+Customer+Decision+Hub&amp;index=6&amp;md5=98428c8f51b24458683a9143ac7ec865\">Pega Customer Decision Hub<\/a> clients can quickly import their blueprints into 1:1 Operations Manager, which helps streamline change management processes. This integration helps brands uplevel existing engagement strategies with the ability to plan, build, test, and deploy adjustments to their next-best-action strategies faster and more accurately than before.\n<\/li>\n<\/ul>\n<p>\nPega Customer Engagement Blueprint is available now for anyone with a Pega login. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fcdhblueprint&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pega.com%2Fcdhblueprint&amp;index=7&amp;md5=66187fabba21210e0f0843b754a829ef\">https:\/\/www.pega.com\/cdhblueprint<\/a>.<\/p>\n<p><b>Quotes and Commentary:<\/b><\/p>\n<p>\n\u201cBrands know customer demands are increasing and need fast and engaging personalized interactions to stay relevant,\u201d said Rob Walker, general manager, 1:1 customer engagement, Pega. \u201cPega Customer Engagement Blueprint enables organizations to effortlessly visualize and simulate engagement strategies for any scenario across all channels and apply them in the real world. This helps brands quickly adapt and meet customers wherever they are on their journeys, resulting in stronger and more profitable customer relationships.&#8221;<\/p>\n<p>\n\u201cPega Customer Engagement Blueprint represents a significant leap forward in how businesses can engage with their customers,\u201d said Ryan Jessop, SVP and CXForward business unit head, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.coforge.com%2F&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Coforge&amp;index=8&amp;md5=78b3e1972abed77d728df207176c7aed\">Coforge<\/a>. \u201cThis tool will empower marketing and AI practitioners to design and execute customer engagement strategies with unparalleled precision and scalability. Pega Customer Engagement Blueprint enhances organizations\u2019 ability to deliver personalized experiences at scale and helps ensure our clients can stay ahead in an increasingly competitive market. We anticipate this having a transformative impact on our customers&#8217; marketing programs.\u201d<\/p>\n<p><b>Supporting Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nProduct information: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fproducts%2Fdecision-hub%2Fblueprint&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pega+Customer+Engagement+Blueprint&amp;index=9&amp;md5=8d555cecc127734b0c530e348628ffb3\">Pega Customer Engagement Blueprint<\/a><\/li>\n<li>\nProduct information: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pega.com%2Fblueprint%2F&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=Pega+GenAI+Blueprint&amp;index=10&amp;md5=eaa53e6341e2e8e6834864f806eb333a\">Pega GenAI Blueprint<\/a><\/li>\n<\/ul>\n<p><b>About Pega<\/b><\/p>\n<p>\nPega is The Enterprise Transformation Company<sup>TM<\/sup> that helps organizations Build for Change\u00ae with enterprise AI decisioning and workflow automation. Many of the world\u2019s most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we\u2019ve built our scalable and flexible architecture to help enterprises meet today\u2019s customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pega.com&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=www.pega.com&amp;index=11&amp;md5=1a20b92bc6963bfbc8d9e33fcfec9305\">www.pega.com<\/a>.<\/p>\n<p><i>All trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250225477319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250225477319\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250225477319\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact:<br \/>\n<\/b><br \/>Ilena Ryan<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Ilena.ryan@pega.com\">Ilena.ryan@pega.com<br \/>\n<\/a><br \/>(617) 866-6722<br \/>\n<br \/>Twitter: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fpega&amp;esheet=54213182&amp;newsitemid=20250225477319&amp;lan=en-US&amp;anchor=%40pega&amp;index=12&amp;md5=fa9a4dd7832df94fd6f98c7864c8a517\">@pega<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Other Communications Electronic Commerce Marketing Advertising Communications Other Technology Software Artificial Intelligence Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250225477319\/en\/2390900\/3\/Key_messaging_Pega_Customer_Engagement_Blueprint1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Generate and validate key messaging and brand voice with Pega Customer Engagement Blueprint (Graphic: BusinessWire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250225477319\/en\/2390903\/3\/Simulate_AI_Pega_Customer_Engagement_Blueprint1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Simulate AI-driven next best actions across customer interactions and journeys with Pega Customer Engagement Blueprint (Graphic: BusinessWire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250225477319\/en\/2265064\/3\/pega_logo_vertical_positive_rgb.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution \u2013 powered by Pega GenAI BlueprintTM \u2013 provides scalability and advanced gen AI capabilities that enable any user to better understand, adapt, deliver, and grow AI-powered customer engagement across their organizations. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250225477319\/en\/ Generate and validate key messaging and brand voice with Pega &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-817592","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement WALTHAM, Mass.&#8211;(BUSINESS WIRE)&#8211;Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution \u2013 powered by Pega GenAI BlueprintTM \u2013 provides scalability and advanced gen AI capabilities that enable any user to better understand, adapt, deliver, and grow AI-powered customer engagement across their organizations. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250225477319\/en\/ Generate and validate key messaging and brand voice with Pega &hellip; Continue reading &quot;Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T14:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250225477319\/en\/2390900\/4\/Key_messaging_Pega_Customer_Engagement_Blueprint1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization\",\"datePublished\":\"2025-02-25T14:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\\\/\"},\"wordCount\":917,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250225477319\\\/en\\\/2390900\\\/4\\\/Key_messaging_Pega_Customer_Engagement_Blueprint1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pega-launches-customer-engagement-blueprint-to-optimize-ai-powered-personalization\\\/\",\"name\":\"Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization - 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