{"id":817580,"date":"2025-02-25T08:48:41","date_gmt":"2025-02-25T13:48:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/crowne-plaza-by-ihg-leads-the-charge-in-blended-travel-new-research-reveals-demand-for-seamless-work-leisure-integration-with-return-to-office\/"},"modified":"2025-02-25T08:48:41","modified_gmt":"2025-02-25T13:48:41","slug":"crowne-plaza-by-ihg-leads-the-charge-in-blended-travel-new-research-reveals-demand-for-seamless-work-leisure-integration-with-return-to-office","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/crowne-plaza-by-ihg-leads-the-charge-in-blended-travel-new-research-reveals-demand-for-seamless-work-leisure-integration-with-return-to-office\/","title":{"rendered":"Crowne Plaza by IHG Leads the Charge in Blended Travel – New Research Reveals Demand for Seamless Work-Leisure Integration with Return to Office"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n With thoughtfully designed spaces and guest experiences focused on connection, Crowne Plaza remains a top choice for hybrid travelers<\/i>\n <\/p>\n

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\n ATLANTA<\/span>
\n <\/span>, Feb. 25, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0Crowne Plaza by IHG<\/a> \u2013 one of the world’s largest premium hotel brands and a thought-leader in the blended travel space \u2013 has released its second white paper, Leading the Charge in Blended Travel<\/a><\/i><\/b>. The report unveils a major shift in how people live and work since its 2022 report<\/a>, particularly as companies embrace the ‘return to office’ more broadly. Currently, 66 percent of U.S. and U.K. travelers actively combine business trips with personal leisure time, up from 53 percent in 2022. Among them, 56 percent say the ability to travel while working (i.e. blended travel) is a key benefit of remote work.<\/p>\n

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To gauge the global reach of this trend, Crowne Plaza commissioned a YouGov survey of over 12,000 people across the U.S., U.K., Germany<\/span>, Australia<\/span>, Singapore<\/span>, Japan<\/span>, Saudi Arabia<\/span>, U.A.E. and India<\/span>. The findings revealed 72 percent of respondents in other markets surveyed* agree blended travel is beneficial and offers greater flexibility, suggesting travelers everywhere are eager to make the most of their time away.<\/p>\n

“Flexibility in where and when people work is now an expectation for today’s professionals,” said Ginger Taggart<\/span>, Vice President of Brand Management \u2013 Global Premium Brands, IHG Hotels & Resorts<\/b>. “Crowne Plaza has tracked the evolution of work-leisure integration for years. Blended travel has shifted from a trend to a permanent way of life\u2014whether it’s extending a business trip, working remotely from a dream destination, or finding inspiration on the go. As this shift evolves and becomes more sophisticated, we’re not just responding to it\u2014we’re actively shaping the future of it by reimagining Crowne Plaza hotel designs, creating curated social spaces, and rolling out purpose-driven experiences that support a more dynamic, fulfilling way of traveling.”<\/p>\n

\n The Evolution of Blended Travel<\/b><\/p>\n

The Leading the Charge in Blended Travel<\/i><\/b> white paper reveals four emerging trends driven by travelers seeking greater flexibility as a means to achieve broader goals.<\/p>\n