{"id":817426,"date":"2025-02-25T08:03:40","date_gmt":"2025-02-25T13:03:40","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-continue-to-navigate-persistent-inflation-by-changing-life-plans-say-they-want-to-learn-new-money-behaviors-according-to-second-annual-wells-fargo-money-study\/"},"modified":"2025-02-25T08:03:40","modified_gmt":"2025-02-25T13:03:40","slug":"consumers-continue-to-navigate-persistent-inflation-by-changing-life-plans-say-they-want-to-learn-new-money-behaviors-according-to-second-annual-wells-fargo-money-study","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-continue-to-navigate-persistent-inflation-by-changing-life-plans-say-they-want-to-learn-new-money-behaviors-according-to-second-annual-wells-fargo-money-study\/","title":{"rendered":"Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignr { text-align: right; list-style-position: inside }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwleftsingle { border-left: solid black 1pt }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }\n.bwpadb3 { padding-bottom: 4px }\n.bwpadl0 { padding-left: 0px }\n.bwpadl1 { padding-left: 5px }\n.bwpadr0 { padding-right: 0px }\n.bwrightsingle { border-right: solid black 1pt }\n.bwrowaltcolor0 { background-color: #cceeff }\n.bwsinglebottom { border-bottom: solid black 1pt }\n.bwtablemarginb { margin-bottom: 10px }\n.bwvertalignb { vertical-align: bottom }\n.bwvertalignt { vertical-align: top }\n.bwwidth10 { width: 10% }\n.bwwidth100 { width: 100% }\n.bwwidth15 { width: 15% }\n.bwwidth33 { width: 33% }\n.bwwidth34 { width: 34% }\n.bwwidth40 { width: 40% }\n.bwwidth90 { width: 90% }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNinety percent of Americans report that they are still surprised by high prices of items like water, gas, eating out and attending events<\/p>\n<\/li>\n<li>\nFifty-five percent saying they have delayed some of their life plans to navigate economic conditions over the past year<\/p>\n<\/li>\n<li>\nEighty-three percent want to learn new ways of thinking about money and dealing with their money<\/p>\n<\/li>\n<\/ul>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSeventy-six percent of Americans are cutting back on spending, up from 67% in 2024, according to findings from the second annual <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsites.wf.com%2Fwfmoneystudy-2025%2F&amp;esheet=54211488&amp;newsitemid=20250225157049&amp;lan=en-US&amp;anchor=Wells+Fargo+Money+Study&amp;index=1&amp;md5=9bb5e3717cf90089ac572a5dced939f0\">Wells Fargo Money Study<\/a>.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250225157049\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250225157049\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250225157049\/en\/2390088\/4\/IERS_1.jpg\" alt=\"Wells Fargo Money Study (Graphic: Wells Fargo)\" \/><\/p>\n<p style=\"font-size:85%\">Wells Fargo Money Study (Graphic: Wells Fargo)<\/p>\n<\/div>\n<p>\nFor adults in the first half of their financial lives, these numbers are even higher, with 82% of Gen Z adults and 79% of Millennials cutting back. And while not as high, it\u2019s also of note that the youngest populations in the study are adapting to the current economic conditions with 60% of teens also reporting that they\u2019re reducing their spending. In keeping with this theme, 60% of Americans say they are making tough financial choices to navigate their lives. Nearly as many (55%) said that those tough choices may involve delaying some life plans. Among those delaying life plans, a majority cite delayed travel more than anything else (74%), followed by home renovations (39%), relocation (30%), and buying a home (30%). One in six (17%) have delayed education plans, one in seven (14%) have delayed getting married, and one in eight (13%) have delayed retiring.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td colspan=\"3\" class=\"bwpadl0 bwsinglebottom\" rowspan=\"1\">\n<p class=\"bwcellpmargin\"><b>Investment and Insurance Products:<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwsinglebottom bwleftsingle bwrightsingle bwwidth33 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><b>Not FDIC Insured<\/b><\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwwidth33 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><b>No Bank Guarantee<\/b><\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwwidth34 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><b>May Lose Value<\/b><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\u201cConsumer behaviors are shifting. The value of the dollar and what it is providing may not be as predictable anymore, which seems to be more pronounced for younger Americans,\u201d said Michael Liersch, head of Advice and Planning at Wells Fargo. \u201cThere is a clear social narrative surrounding the question: \u2018do I, and will I, have enough?\u2019 The fact that these questions are being asked is positive because we know the earlier that people focus on their spending, saving, and investing behaviors, the more time they have to course correct to achieve their financial goals.\u201d<\/p>\n<p><b>At the forefront, consumers continue to navigate higher than expected prices<\/b><\/p>\n<p>\nNearly all those surveyed (90%) responded they feel \u201csticker shock\u201d in one or more areas of common spending, including eating out, attending a concert, buying a bottle of water, or downloading a video game, and say actual costs are between 55% and 200% higher than what they expect.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td class=\"bwsinglebottom bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><b>Sticker Shock in Six Areas of Consumer Spending<\/b><\/p>\n<\/td>\n<td class=\"bwvertalignb bwsinglebottom bwpadl0 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>% Shocked<\/b><\/p>\n<\/td>\n<td class=\"bwvertalignb bwsinglebottom bwpadl0 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>Expected Cost<\/b><\/p>\n<\/td>\n<td class=\"bwvertalignb bwsinglebottom bwpadl0 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>Actual<br \/>\n<br \/>Cost<\/b><\/p>\n<\/td>\n<td class=\"bwvertalignb bwsinglebottom bwpadl0 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>How Much Higher than Expected<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nEating out or food delivery<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n76%<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$23<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$40<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n74%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nA tank of gas<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n63%<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$40<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$62<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n55%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nConcert or sporting event tickets<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n39%<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$70<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$150<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n114%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nA bottle of water<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n36%<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$1<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$3<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n200%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nA greeting or birthday card<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n24%<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$3<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$6<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n100%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwpadl1 bwwidth40\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nA video game download or streaming service<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n21%<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$20<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n$50<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwalignc bwwidth15\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n150%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\u201cSpending is one of the most important factors to staying on track with your goals,\u201d says Liersch. \u201cI would encourage people to continue to evaluate their financial choices and align their spending with what matters most to them. Life happens and making incremental progress toward a goal and adjusting timelines along the way \u2013 including setbacks \u2013 are all a part of the process. Staying focused on what we want to accomplish can get us through the twists and turns of our financial journey.\u201d<\/p>\n<p>\nNearly all Americans (94%) acknowledge that they want to do just that: align money choices with their values. And almost as many (86%) want to be more intentional and thoughtful about their spending.<\/p>\n<p>\nAccording to Liersch, \u201cthese insights highlight that Americans are not just winging it. They are being extraordinarily introspective and thoughtful as they navigate their financial priorities and work toward achieving their financial goals.\u201d<\/p>\n<p><b>Americans say they don\u2019t judge others\u2019 financial circumstances, but they do judge themselves<\/b><\/p>\n<p>\nAmericans overwhelmingly say they believe the amount of money their friends or family members have doesn\u2019t matter. Almost nine out of 10 (87%) say it makes no difference to them how much money another person has, and nearly as many (82%) say their friends include people of different levels of wealth.<\/p>\n<p>\nYet more than half (56%) keep secret how much they have, with a third of them (32%) saying it\u2019s because they are trying to avoid people judging them. Regardless of whether they keep money secrets or not, more than half of respondents (53%) say people knowing how much money they have would create stress.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td colspan=\"2\" class=\"bwpadl0 bwsinglebottom bwalignc\" rowspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>Reasons People Keep Money Secrets<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwwidth90 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nMoney is a private topic for me<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwwidth10\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n65%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwwidth90 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nSo that people do not judge me<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwwidth10\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n32%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwwidth90 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nThe truth might result in people asking for money<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwwidth10\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n30%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwwidth90 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nThe truth might change how others see me<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwwidth10\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n27%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwrowaltcolor0 bwwidth90 bwpadl1\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\nThe truth might change my interactions with people and what we do together<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrowaltcolor0 bwpadl0 bwpadr0 bwvertalignb bwpadb3 bwwidth10\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n24%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\nA substantial number of those surveyed also spend time thinking about how much money other people have \u2013 and wishing they could have more themselves. Almost half (47%) responded they often feel envious of how much money other people have, and nearly as many (45%) often compare their financial situation to others. More than one in three (37%) admit to obsessing about getting rich, a third (34%) admire social media millionaires, and about one in four (23%) admit to sometimes overspending just to keep up with people around them.<\/p>\n<p>\n\u201cAmericans appear comfortable with other people being authentic about their financial situation, which is encouraging to see,\u201d Liersch says. \u201cSo now it\u2019s time to look inwardly and overcome our own self-judgment. Let\u2019s challenge ourselves with the following question: how can we lower focus on others and define financial success on our own terms? Resetting the frame of reference from others to our own personal benchmark may help us better spend time and energy on our best next step.\u201d<\/p>\n<p><b>Americans have clear financial goals, and want help to overcome challenges<\/b><\/p>\n<p>\nEighty-six percent of respondents say they have a clear picture of what they want their money to do for them. And the vast majority are optimistic about how to do it: 87% say now is a good time to save and 65% say now is a good time to invest. Yet nearly two-thirds say they need a mental reset (61%), and the following factors are holding them back:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nHabits are not easy to change (48%)<\/p>\n<\/li>\n<li>\nThey focus on today rather than tomorrow (43%)<\/p>\n<\/li>\n<li>\nThey do not know enough about money and finance (32%)<\/p>\n<\/li>\n<li>\nThey have a lot of others relying on them financially (29%)<\/p>\n<\/li>\n<li>\nThey feel social and peer pressure (15%)<\/p>\n<\/li>\n<\/ul>\n<p>\nTo overcome these challenges in making progress to their goals, Americans are seeking more financial advice year over year. Last year, 24% said they were seeking more advice from others; this year it\u2019s 36%. Looking across generations, the desire for more advice is higher with teens (54%), Gen Z adults (61%) and Millennials (46%).<\/p>\n<p>\n\u201cYounger generations are innovating and leading the way in so many areas. In this case they are leading in the desire to learn more about money and make informed financial decisions. And Americans are saying: Now is the time,\u201d said Liersch.<\/p>\n<p><b>About Wells Fargo<\/b><\/p>\n<p>\nWells Fargo &amp; Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth &amp; Investment Management. Wells Fargo ranked No. 34 on Fortune\u2019s 2024 rankings of America\u2019s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstories.wf.com%2F%3Fcid%3Dtwnav&amp;esheet=54211488&amp;newsitemid=20250225157049&amp;lan=en-US&amp;anchor=Wells+Fargo+Stories&amp;index=2&amp;md5=b4e3451778e80f46c1c3fbb01a4ac505\">Wells Fargo Stories<\/a>.<\/p>\n<p>\nAdditional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellsfargo.com%2F&amp;esheet=54211488&amp;newsitemid=20250225157049&amp;lan=en-US&amp;anchor=www.wellsfargo.com&amp;index=3&amp;md5=9491d2c372887461940d0dd6784f5699\">www.wellsfargo.com<\/a><\/p>\n<p>\nLinkedIn: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwellsfargo&amp;esheet=54211488&amp;newsitemid=20250225157049&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwellsfargo&amp;index=4&amp;md5=c17b7a92deb7a359b53c39f3cba48f04\">https:\/\/www.linkedin.com\/company\/wellsfargo<\/a><\/p>\n<p>\nWells Fargo Bank, N.A., is a bank affiliate of Wells Fargo &amp; Company.<\/p>\n<p>\nInvestment products and services are offered Wells Fargo Advisors, a trade name used by Wells Fargo Clearing Services, LLC, and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo &amp; Company.<\/p>\n<p><b>About the Study<\/b><\/p>\n<p>\nOn behalf of Wells Fargo, Versta Research conducted a national survey of 3,657 U.S. adults and 203 U.S. teens age 14 to 17. Sampling was stratified, and data were weighted by age, gender, race, ethnicity, income, and education to achieve accurate representation of the current population based on estimates from the U.S. Census Bureau. The survey was conducted from September 5 to October 4, 2024. Assuming no sample bias, the maximum margin of error for full-sample estimates is \u00b12%. Unless noted otherwise, findings are based on the sample of adults, with data from teens reported separately.<\/p>\n<p><b>Cautionary Statement about Forward-Looking Statements<\/b><\/p>\n<p>\nThis news release contains forward-looking statements about our future financial performance and business. Because forward-looking statements are based on our current expectations and assumptions regarding the future, they are subject to inherent risks and uncertainties. Do not unduly rely on forward-looking statements as actual results could differ materially from expectations. Forward-looking statements speak only as of the date made, and we do not undertake to update them to reflect changes or events that occur after that date. For information about factors that could cause actual results to differ materially from our expectations, refer to our reports filed with the Securities and Exchange Commission, including the discussion under \u201cRisk Factors\u201d in our Annual Report on Form 10-K for the year ended December 31, 2022, as filed with the Securities and Exchange Commission and available on its website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov&amp;esheet=54211488&amp;newsitemid=20250225157049&amp;lan=en-US&amp;anchor=www.sec.gov&amp;index=5&amp;md5=d1fd8fcf89e6b831ca56ed63c0de4ee9\">www.sec.gov<\/a>.<\/p>\n<p><b>News Release Category: <\/b>WF-ERS<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250225157049r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250225157049\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250225157049\/en\/<\/a><\/span><\/p>\n<p>\nVince Scanlon 336-430-9786<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Vince.scanlon@wellsfargo.com\">Vince.scanlon@wellsfargo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Banking Personal Finance Professional Services Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250225157049\/en\/2390088\/3\/IERS_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wells Fargo Money Study (Graphic: Wells Fargo)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study Ninety percent of Americans report that they are still surprised by high prices of items like water, gas, eating out and attending events Fifty-five percent saying they have delayed some of their life plans to navigate economic conditions over the past year Eighty-three percent want to learn new ways of thinking about money and dealing with their money NEW YORK&#8211;(BUSINESS WIRE)&#8211; Seventy-six percent of Americans are cutting back on spending, up from 67% in 2024, according to findings from the second annual Wells Fargo Money Study. This press release features multimedia. View the full &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-continue-to-navigate-persistent-inflation-by-changing-life-plans-say-they-want-to-learn-new-money-behaviors-according-to-second-annual-wells-fargo-money-study\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-817426","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-continue-to-navigate-persistent-inflation-by-changing-life-plans-say-they-want-to-learn-new-money-behaviors-according-to-second-annual-wells-fargo-money-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Consumers Continue to Navigate Persistent Inflation by Changing Life Plans; Say They Want to Learn New Money Behaviors, According to Second Annual Wells Fargo Money Study Ninety percent of Americans report that they are still surprised by high prices of items like water, gas, eating out and attending events Fifty-five percent saying they have delayed some of their life plans to navigate economic conditions over the past year Eighty-three percent want to learn new ways of thinking about money and dealing with their money NEW YORK&#8211;(BUSINESS WIRE)&#8211; Seventy-six percent of Americans are cutting back on spending, up from 67% in 2024, according to findings from the second annual Wells Fargo Money Study. 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